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Building a Strong Case for Support Developing Assets Julie Milnes

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Building a Strong Case for Support Developing Assets Julie Milnes Head of Corporate Partnerships. Cases for Support: What’s in a name?. Case : A set of arguments supporting a particular action or cause An action or suit of law that provides sufficient grounds for action

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Building a Strong Case for Support

Developing Assets

Julie Milnes

Head of Corporate Partnerships

cases for support what s in a name
Cases for Support: What’s in a name?

Case:

  • A set of arguments supporting a particular action or cause
  • An action or suit of law that provides sufficient grounds for action
  • Arguments, facts and reasons in support of or against something
cases for support what s in a name1
Cases for Support: What’s in a name?

Products

  • A good idea, method, information, object or service created as a result of a process which serves a need or satisfies a want
  • A good or service which most closely meets the requirements of a particular service
cases for support what s in a name2
Cases for Support: What’s in a name?

Asset:

  • A useful or valuable skill, quality or person
  • Something valuable that an entity owns, benefits from, or has use of, in generating income
turning cases for support into assets
Turning Cases for Support into Assets
  • PR: Who would you like to reach?
  • Branding: What opportunities are there to increase awareness through partnership?
  • R&D: What seed funding needs are there which would develop the future of the project/activity?
  • Innovation: Is there something new you would like to pilot?
  • GiK/Pro bono: Are there any costs which we could take off the bottom line
  • Is there anything else? Visits? Lunch time talks?
developing assets top tips
Developing Assets: Top Tips
  • Be selective: prioritise who to approach
  • Adapt CfS to include business benefit section
  • Brainstorm other areas which have commercial value
  • Sell! Develop target lists based on the asset
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Thank you!

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