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Technology in Careers Work 8 July 2009 Jane Standley Director Placement & Careers Centre Brunel University. Our agenda. Why use technology? Higher Education in a Web 2.0 World Definitions Use of technology at Brunel PCC What we wish we’d known Positive outcomes

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Technology in Careers Work8 July 2009Jane StandleyDirector Placement & Careers CentreBrunel University
our agenda
Our agenda
  • Why use technology?
  • Higher Education in a Web 2.0 World
  • Definitions
  • Use of technology at Brunel PCC
  • What we wish we’d known
  • Positive outcomes
  • Other obstacles and how we overcame them
  • Engaging Generation Y
why use technology
Why use technology?
  • It can be attractive and high profile
  • It can add value
  • It might save time
  • ‘Competitors’ do it
  • Students are used to it/expect it
  • Universities (will) expect it
drivers for change higher education in a web 2 0 world
Drivers for changeHigher Education in a Web 2.0 world
  • “Students are looking for traditional approaches, notably personal contact, in a modern setting, ie web supported.”
  • “Learning that is active – by doing – undertaken within a community and based on individual’s interests is widely considered to be the most effective”
  • “There is a match between what are seen as 21st – century learning skills, 21st – century employability skills and those engendered by engagement with Web 2.0 – communication, participation, networking, sharing.”

effective practice in a digital age
Effective Practice in a Digital Age

Press release:

JISC launches a new guide Effective Practice in a Digital Age

Not sure about a website and a wiki, a podcast and a sound recording, or how best to use them for teaching and learning?

preparing for practice in a digital age
Preparing for practice in a digital age


e-Learning = enhanced learning

Defining effective practice in a technology-rich context

Writing about practice

Designing for learning

Approaches to learning

Learning activity design

Learning activity design in context 1

Preparing for practice in a digital age

Effective practice planning activity


Key principles for designing

technology-enhanced learning


Sharing effective practice

Effective Practice Resource Exchange - supplementary online resources

popular examples of
Popular examples of:
  • Social networking
  • Blogging
  • Media sharing
  • Virtual world
  • Social bookmarking
  • Syndication
  • Wikis
use of technology at brunel
Use of technology at Brunel

What we haven’t done

  • Audio podcasts
    • SMS (but wondering about it for workshop reminders)
    • Email management system


    • Networked plasma screens for marketing
    • Fairs video for students and employers
    • VLE sites for all the placement info for specific disciplines
    • Social networking – Facebook, Twitter and LinkedIn (latter being explored)
    • Virtual PCC tour
    • Interactive section on the website including streaming of AGCAS and other videos under licence
    • Placement blog stars
    • Brunel @ work videos – placement students, graduates and employers
    • Email student vacancy alerts
    • RSS feeds about significant new website features

Careers education/guidance

  • Use of VLE for postgraduate distance learning module
  • Discipline specific VLE sites incorporating Destinations
  • Employer Web chats on VLE and commentary on videoed interviews
  • Videoed careers workshops/employer interviews
  • Individual application feedback with screen capture software
  • e-tutorials with screen capture software
  • InterVisual


  • Online event booking and email reminders
  • Online vacancy form for all but graduate training schemes and sandwich placements
  • Swipe keyboards for student registration
  • New database
  • Online surveys
what we wish we had known
What we wish we had known …

Dangers of:

  • Underestimating workload/timescale
  • Underestimating technical problems
  • Inappropriate use of tool
  • Inappropriate purchasing decision
  • Forgetting the sound bite
  • Being reliant on one expert
  • Not everyone makes a good interviewee
  • Production control
positive experiences
Positive experiences
  • Student involvement
  • Student feedback
  • Personalisation
  • Interactivity and immediacy
  • (Semi) permanency
  • Staff interests and skills
  • Funded projects as a springboard
  • Piggy-backing on other projects
  • One thing leads to another …

Blogging – an internet-based journal or diary in which a user can pose text and digital material while others can comment, eg blogger; technorati; twitter

Media sharing – uploading or downloading media files for purposes of audience or exchange, eg flikr; YouTube, Daily Motion, Vimeo

Virtual world – themed environments that invite live interaction with other internet users eg Second Life, Open Sim

Social bookmarking – users submit their bookmarked web pages to a central site where they can be found and tagged by others, eg del.ic.ious, Digg, Yahoo! Buzz, StumbleUpon, reddit

Syndication– users can subscribe to RSS (Really Simply Syndication) feed-enabled websites so that they are automatically notified of any changes or updates in content via an aggregator; eg bloglines; podcast

Wikis – a web based service allowing users unrestricted access to create, edit and link pages, eg wikipedia

obstacles and how we overcame them if we did
Obstacles … and how we overcame them (if we did)
  • Lack of co-ordination within the institution
  • Need for clarity for students
  • Too much direction within the institution
  • Changing stories
  • Unreliable systems
  • Old rules
  • Cost
  • Need to keep it fresh
  • Staff skills
  • Staff security
  • Disability
  • Crystal ball
engaging generation y
Engaging Generation Y
  • Signpost to engage
  • Give them the vision
  • Short is sweet
  • New ways of talking
  • Involve influencers
  • Give them a voice
sample intervisual videos
Sample InterVisual videos
moving on
Moving on

Use the technology to:

  • Share knowledge
  • Share successes
  • Avoid duplication
  • Avoid costly mistakes