15 Reasons Why You Shouldn't Ignore seo優化服務

1. A Summary of Google's Core SEO Position Aspects This is probably the most complete analysis of Google's core position factors on the internet - As most of us understand, as Google's algorithm remains to be updated, the aspects associated with Google's position are ending up being more and more challenging, specifically for beginners if they want to initially recognize all the ranking elements, even if they are talented, it will take at least a few years, so the adhering to post will be targeted to list the current Google Search Engine Optimization ranking core factors in 2019, eliminating those made complex and little influence variables, I divided it right into seven I have separated it into seven sections: 1. internal aspects of the internet site 2. site facets 3. individual engagement 4. outside web link building 5. domain 6. social variables 7. brand related, and so on. A total of 138 core aspects will be listed here in order to facilitate better understanding and also operation of the reader. For newcomers to SEO, this summary may be a clear overview for you to get started with Google Search Engine Optimization, while for skilled SEO veterans, this post may be a clear overview and also upgrade of your Google SEO, of course there are lots of ranking factors associated with the write-up, some of which are formally offered, yet more of them are a recap of Alex's years of Google Search Engine Optimization practice and also experience. This recap is based on four major areas of data: one, official details, two, years of experience, 3, Alex's own experience, and 4, many mathematical experiments Alex has actually done himself. Due to the fact that Google's formula is typically updated in real time, the web content of this post will certainly also be continuously updated. This is a recap of a mind map: the picture is too huge so I can only decrease it, if you want a clear guide, you can add the WeChat left at the bottom of the short article. Here's a simple means to cut to the chase A website internal elements The complying with must be kept in mind. 1. Key words embedding in the LINK If you are typically involved in international SEO circles, you should be extremely familiar with John Mueller, who is a elderly webmaster pattern analyst within Google, and also he has plainly specified that keyword embedding in Links is a reference element for Google's all-natural ranking. 2. Keyword phrase embedding in web page titles Installing keywords in the page title will certainly give Google a clear signal of what your page is truly around. 3. Key phrases in the Meta Description Equally as keywords ought to be embedded in the title, your meta description should also have key phrases installed in it 4. H1 needs to have keyword phrases in it.

2. The H1 in the web page is also a extremely vital ranking element for Google and also must not be neglected. 5. Various other subheadings (similar to H2, H3) needs to have keyword phrases Similarly similar to H1, H2, H3 sensible settings, is additionally a plus, naturally, if the subheading has the equivalent LSI keyword phrases ingrained is a better option. 6. key words generally material of the web page The target key words must be discussed in the main web content, which will significantly improve the relevance of the whole page. 7. Order of search phrases The order of the key phrases will additionally have an effect 8. LSI keyword phrases LSI keywords in fact help Google to find accurate web content, so the correct setup of LSI key words will certainly help in ranking 9. Opening up speed As all of us recognize, the speed of opening up a web site will directly influence the ranking., Naturally, a much faster opening rate likewise means a better individual experience. 10. Uniqueness of web content The initial as well as unique web content represents the high quality of the site. 11. Length of material Longer material can result in far better rankings. The ordinary word count of the top 10 web sites in Google is 2000 words. 12. Unique photos or videos Special images and videos stand for the high quality of the web content, it is a good idea to have a visuals design group to create original pictures. 13. Photo optimisation Make sure that the file name as well as alt text of the pictures have search phrases embedded in them, this will aid your position. 14. Freshness of content In 2010 Google upgraded Caffeine, the primary purpose of this upgrade was to give exposure weight to fresh web content also

3. 15. Web content updates Upgrading old web content has a extremely favorable effect on Google rankings. 16. On-site and off-site web links Lots of people think that exterior web links are a very essential factor in web site position, yet this is not the subject we are discussing currently, rather it is the layout of exterior web links in our own internet content that will certainly have a positive influence on ranking, but the links themselves do not provide any kind of weighting. 17. Inner web site links As with external links, the layout of interior links in web content is equally vital 18. Synchronising common content Lots of people think that synchronised sharing of web content will result in an rise in replicate material, yet in fact it suffices to include the address of the initial material to the common material 19. Corresponding web content. Having additional web content is a really vital ranking element for Google. 20. Checking out difficulty levels Google classifies the problem of reading into 3 levels. Basic Tool High Problem Google might not rate directly by reading trouble, but they have enough data on this to rank 21. Domain name weight In addition to the weight of the domain name which impacts the ranking, it likewise straight impacts the weight of the web page. 21. Keyword frequency There is no question that the keyword you want to place for should have the greatest frequency of event contrasted to the frequency of various other words. 22. Approved tags Google recommends making use of the Canonical tag to address the trouble of repeated material on specific web pages; the Approved tag is likewise a tag that is commonly overlooked.

4. 23. The extent to which content is upgraded The percentage of material that is upgraded will also influence rankings. Google primarily checks out three aspects of the level of update 1. text web content 2. image content 3. links So don't simply transform the phrase structure when upgrading content, it's not effective. The adhering to need to be stayed clear of. 1. to prevent the repeating of Meta Description Google elderly analyst john mueller when stated that Meta Summary does not affect Google's position, and through yoast's study we found that the actual circumstance is that Google will typically figure out the content of the web page by the very first sentence of the meta description. So it is very important to ensure that the summary is not duplicated 2. Prevent duplicating the title of the web page Similar To Meta Descriptions, see to it that the title of each page is one-of-a-kind. 3. Avoid underlines in titles Matt cutt has actually made it clear that you should prevent making use of underlines to different search phrases. 4. Search phrase stacking If a large number of search phrases are installed in the title tag and also meta summary tag, this will certainly have a adverse influence on optimisation. 5. Meta Key phrases Purely talking the meta keyword is not a aspect that needs to be prevented, it was additionally created for the purpose of helping It was created to aid rankings, yet the reality is that Google has actually never included the meta search phrase as a ranking aspect. 6. Key words density When doing Google Search Engine Optimization before, a 3% keyword phrase density was excellent Yet since Google's formula has actually been upgraded, it has been able to understand the motif and content of the website very well So expensive a thickness of search phrases embedded will certainly have a negative effect on the optimization of the whole website. 7. Slow-moving opening rate

5. This is well understood too sluggish opening rate will undoubtedly seriously influence the user experience 8. duplicate material After google issued a warning regarding duplicate content, john mueller described thoroughly exactly how google views replicate content Here is the address, interested events can straight check out, because this is not the focus of the day, so I will certainly refrain from doing too much here to explain. 9. Covert web content In Google's old formula, raising words matter or enhancing the variety of key words on a page would certainly get you punished quickly if you controlled searches specifically with surprise material. But now John Mueller has revealed that because of the intro of the mobile algorithm, webmasters can pick to reveal or conceal web content for the purpose of customer experience to ensure that positions are not influenced. 10. Unnecessary photo alt tags For a long period of time, we have been using ALT tags to inform Google what our images are. Normally, we use photo alt tags to include appropriate search phrases. Today Google's effective image acknowledgment formula recognizes photos, so if you have a picture of a monkey with an alt tag that says " ideal projector", you'll be sorry. 11. outgoing web links Even if there is just one negative outgoing web link on your entire site, it can still harm your position. 12. Bad web links According to Google's ranking standards, having too many damaged links is a sign of a low quality site. 13. Way too many pleasant web links Having web links is not a trouble, but if you have poor quality web links, or too many spammy web links embedded in your web content, you will certainly remain in big trouble. 14. HTML code mistakes W3C code validation and also HTML errors are not ranking factors unless they interfere with Google spiders indexing the page. So keep an eye out for HTML errors as well as adhere to the records in Google Webmaster Devices to fix them. 15. Links are also long It is widely thought that long URLs can have a adverse influence on positions. It has actually currently been validated that Google does not have any kind of choice for LINK size. Nevertheless, please note that if your URL has this type of personality "#" then Google will not index it.

6. 16. Word spelling as well as grammatic errors John Mueller was as soon as asked this question and his answer was, "Not always" due to the fact that Google has actually never launched such targeted formulas. But, your users they will! If your web content has plenty of bad spelling as well as bad grammar, you will certainly lose trust fund with your audience. 17. Pop-up advertisements Pop-up ads require users to watch advertisements before they see the material. They can appear before the web page tons, while the page is packing or while the customer is scrolling. Google truly hates pop-up ads because they significantly affect the user experience as well as therefore have a negative influence on SEO. 18. Actual organization details Ensure your service info is upgraded in real time, this will certainly be vital for your regional words Search Engine Optimization. II Internet site facets What need to be noted. 1. Domain dependability Trustworthy web sites get more interest as well as appreciate higher positions. Reliability is determined by a variety of signals, including links from extremely relied on sites. 2. Get in touch with info Google ranking standards have claimed that websites should have genuine contact information to help individuals connect with them. 3. Privacy policy and conditions Having a personal privacy plan and regards to usage page is additionally a indication of high depend on. For instance, if you use Google Adsense, you will certainly need these web pages 4. Concerning us web page Similar to the Get In Touch With Us as well as Personal privacy Plan web pages both help to develop depend on with Google. So having a in-depth concerning us web page is vital. 5. Website framework It is practical to adjust your site to a Silo framework. Lots of people utilize a flat structure to structure their internet site, yet Silo would be a much better selection. 6. Total quality of the site

7. The freshness of your web site will straight influence the trust degree of your web pages and also the whole website, so make sure that you update your web site regularly. 7. Website pages consisted of The amount of pages consisted of on a site does not directly affect rankings, yet extra indexed pages means more possibilities to rank for various keyword phrases. 8. XML sitemap Having an XML sitemap can help Google creep your website conveniently. This does not assure that Google will certainly consist of all the web pages pointed out in the sitemap, yet it does assist Google to crawl your site much better. Nonetheless, thinking your site is structured properly as well as Google can creep it properly, then not having a sitemap is not a negative element. 9. HTML sitemap Like the XML sitemap, it is another means to help Google crawl your website better. 10. Location of the web server If you can pack the local server according to the individual's location, which is what we call CDN acceleration, then the place of the server is not an issue. 11. SSL protection certificate Google has actually officially launched HTTPS as a ranking signal. Although this is a extremely tiny signal currently. It is more like a tie-breaker for everyone whose web sites are in a position of equal stamina. When configuring this, ensure you reroute all http addresses to https addresses and also clear 301 redirects. 12. Breadcrumb framework Breadcrumb navigating on your website will aid with the general design of the site. However, a better alternative would be to execute a breadcrumb structure with Rich Bit markup. 13. Mobile adaptive If your site has a mobile-adaptive layout and also presents well on mobile devices, it will certainly carry out well in the rankings. 14. Hreflang tags Although the Hreflang tag will not straight affect your SEO position, if your website is global after that it is very essential that site visitors get the right web page in the right language. What ought to be prevented.

8. 1. Taking your web site offline for too lengthy Taking your website offline for a day or two will certainly not by itself hurt your positions. Yet if it takes regarding a week or even more it threatens and also Google will possibly remove your site completely. The good news, however, is that if you back up your website and also bring it back on the internet, Google will include it back in the index. 2. Replicate meta content We have actually discussed earlier exactly how vital it is to have a distinct title and meta description. So attempt not to have replicate meta material on your site 3. Mobile hostile To start with while not having a mobile flexible layout won't hurt your position in desktop search, having a mobile flexible layout is very vital for mobile search discussion. 4. Very poor individual involvement Whether or not a website has actually Google Analytics set up, Google recognizes how many web pages individuals check out and also how much time they invest in each page. Google likewise knows if customers are jumping or reading constantly. The primary variables for inadequate user engagement are: High Pogo rate high bounce rate Reduced browse through length Really slow-moving tons times All these variables will cause your position to go down 5. Unfavorable reviews If your web site has a bad reputation on the net, this will additionally straight impact your ranking. This is why it is important to handle your reputation well each day. 6. Way too much advertising Too many ads can directly impact the customer experience. 7. Excessive optimisation procedures For instance, Nofollow all your web site's external and also inner web links, are a manifestation of over- optimization. 8. panda algorithm

9. For low-quality websites, Google has released the panda formula, so if you are struck by this formula, you will undoubtedly see a considerable decrease in position. III Individual involvement elements Interest should be paid to. 1. Click-through prices for web page ranking A high click-through price on your web site's Google results page can boost your position A high click-through price on the search results page web page is by far the most reliable means to accomplish this, compared to obtaining a lot of high-grade exterior links. 2. Click-through rate for domain name position. As above, a high click-through rate for your domain name on the overall Google results page can enhance your position. 3. Dwell Time/Pogo Sticking To start with what is Dwell Time/Pogo Sticking? Google records the amount of time that a user remains on your page after visiting it via Google search. Unlike Dwell Time, it videotapes the time between your page and the return of the search page results. If a user brows through your site however does not go back to the search results page page, then this is a indication that your web page is of very good top quality. 4. Reduced bounce rate Whether your website has Google analysts set up or otherwise, Google recognizes specifically which web pages you see and just how much time you spend on them. It doesn't matter which internet browser you make use of, so a lower bounce price will certainly cause greater presence in the search engine result. 5. Page check out data Pages that take a long period of time to visit and also attract individuals to numerous different web pages will provide the website a greater presence. The high quality of the content as well as the framework of the inner links are consequently vital. 6. Number of straight check outs Sites that receive a great deal of straight traffic are thought about to be of a higher quality than sites that do not have direct web traffic. 7. Variety of repeat customers Sites with a high proportion of routine individuals are considered to be of higher quality than websites with few regular individuals. 8. Remarks

10. It is additionally a sensible strategy to engage users in page communications, typically in the form of remarks. What ought to be avoided. 1. Reduced click-through rates for web page position If your internet site has a really low click-through price on Google's results pages, it will certainly soon be eliminated from the first page. Typically excellent quality outbound web links may assist you get a good ranking, yet it is the click-through rate that actually keeps you in the rankings 2. Reduced click-through price for domain name ranking As above, a low click-through price for your domain name on Google's general outcomes page will result in a lower position. 3. Dwell Time/Pogo Sticking If users return to the search engine result page not long after visiting your web page, this will unquestionably have a adverse influence on your website ranking. 4. High Bounce Price Google has actually made it clear that internet sites with a high bounce price will unquestionably have a adverse effect on their rankings. 4 outside web link structure aspects Must focus on. 1. The variety of external links The number of external links is just one of the vital ranking factors, yet below the number is more likely to the number of domains, rather than merely the amount of the number of links to the exact same web site. 2. Support message The anchor message of an outgoing link aids Google to recognize the topic and content of the connected page. 3. Link title The title of the page to which the web link belongs will likewise help Google to understand the subject and web content of the web page, although it has a reduced weight than the support text, however still requires to be established appropriately. 4. Site and also page significance Hyperlinks from pertinent web sites/ or pages are better than those from irrelevant sites or web pages. 5. Web link view

11. The text content around the link will certainly impact the importance of the material, so it is also a ranking aspect that must be checked out. 6. Title keyword embedding Hyperlinks to web pages with the very same or relevant key words in the title are more valuable than those without. 7. Domain weight Getting web links from high trust fund websites will offer your website a ranking boost. 8. Page weight Links from high trust fund domains, and high trust web pages, will certainly offer you a boost in positions. 9. Age of external web links The age and high quality of your links are also connected. Simply put: older links are extra powerful than freshly developed ones. 10. C class ip Only domains from a different C class ip are counted as different. 11. Distinction You require outgoing web links from different resources, e.g. if all your outbound web links are from Visitor Posting then you have a really uniform form of outgoing web links. 12. Social weight If you can obtain a great deal of social re-posts, then you will obtain even more visibility. Guest Posting Obtaining web links from appropriate blogs will certainly additionally assist your page to place much better. 14. Home page links Links from the homepage are very crucial as they are faster got by Google. 15. Links to primary material web pages As above, web links from the main web content pages can be offered a lot more weight than links from the homepage. 16. Customer material links Google can plainly distinguish between user-generated outside web links as well as outside web links published

12. by the site itself, as well as there is no doubt that outside web links from the internet site's own published material are most likely to obtain high weight. 17. 301 bounce Outbound links that reach your internet site with 301 redirects are just as effective as normal web links. Wikipedia Although links from Wikipedia are Nofollow, its outgoing web links are still highly authoritative. 19. High web link acquisition efficiency Maintaining a regular and also efficient acquisition of links will certainly aid your site's position. 20. Nofollow links John Mueller has actually described that the algorithm does not have any kind of settings for how many Nofollow web links your site has, so this is code for it not impacting your website's ranking, so please make good use of Nofollow web links. 21. Word count of content Outbound web links from web pages with 2,000 words are unquestionably more valuable than web pages with just 100 words. 22. Number of outbound links to the target website This is the reverse of word count, links from websites with a small number of outbound links are more valuable than links from sites with thousands of outbound links. The complying with need to be stayed clear of. 1. Poor Neighbours The principle of " negative neighbours" was in fact stated in my earliest article on independent IPs, if you get a link from a spammy site it will have a negative impact on your site's ranking. 2. Same C course If you get a great deal of links from the exact same C course ip site, it will certainly have obvious suspicion of dishonesty. 3. Guest posting Visitor publishing made use of to be a very good way to get web links, however if you have a lot of spammy visitor uploading links, you will easily get punished by Google's formula. 4. Acquiring links

13. If you are caught acquiring web links, you will certainly be penalised by Google's formula. The authorities rule is that you need to go as well as pay for NoFollow web links, however trust me no person will do that. 5. Marketing outgoing links Just as acquiring links can obtain you punished, so can selling links. There are too many examples of well known sites selling web links and getting punished for it. 6. Low link acquisition efficiency A very low link purchase efficiency compared to a high web link acquisition efficiency will have a negative effect on a website's ranking. 7. Pleasant links Hyperlinks in the past is a very reliable way to obtain outside links, today is a method to avoid. 8. Online forum account Comparable to pleasant web links, it was additionally an efficient kind of outbound connecting in the past, today if you get this sort of outgoing linking via mass uploading, it will certainly be very easy to obtain penalized by Google's formula. 9. High degree of irrelevance of web links A high percent of links from unimportant websites can straight lower your website's ranking. As a result, make certain that any web links indicating your site relate to your site's subject or content. 10. Penguin algorithm fines The Penguin algorithm tends to concentrate on the standing of your general outbound links, which can straight impact your web page or domain name level positions. V. Domain facets Should focus on. 1. EMD (keyword exact suit domain name). It is well known that signing up the key phrase you want to rate for directly as a domain can make it easy to place for that keyword phrase, yet with Google's upgraded EMD-related formula, this advantage has actually been extremely little, however by positioning the keyword phrase exactly in the domain name, you can still acquire a little ranking benefit. 2. Installing key words in your domain. Installing key words in your domain will help your site to rate far better. On the other hand, installing search phrases in your domain will make it simpler for individuals to understand what your internet site does. 3. Background of the domain.

14. The history of a domain name can also impact the position of a website, particularly if the domain name is old, if the domain name has been penalised by Google's algorithm, when the domain name is bound to a new website, after that it will be difficult for the web site to rate well. 4. Age of the domain name. John Mueller has actually specified plainly on twitter that both brand-new and also old domain names do not impact Google's positions, but the fact is that older domain names have a lot more outgoing links and also can in fact assist internet sites rate quicker. 5. When a domain is registered. Via Google's public paperwork. This is what Google states. 6. When domain are renewed. Again, the exact same public documentation. The most dependable proof to distinguish a certified domain from an upseting one is the size of time the domain has been continuously renewed, usually for expensive domain names that hardly ever last more than a year. 7. Added country suffixes in domain names. The added country suffix in a domain is. It helps to rate in the region to a particular degree, but does not necessarily imply that such domains will rank far better. What to avoid:. 1. Domain personal privacy defense. Having domain privacy defense turned on is not a issue. Nevertheless, Matt cutt has disclosed that the mix of domain name personal privacy security as well as other ranking factors can be viewed as a adverse ranking element. Yet john mueller recently said that having domain personal privacy security activated is not a problem at all, specifically for Europe, where it is essential to have it turned on. 2. The domain of the owner of the punished domain. Here I did not locate the main instructions of google, however I have 2 more extreme examples, 2 of my friends in overseas, they two are focusing on black hat search engine optimization, due to the fact that they have a lot of web sites under their own name, however some sites hit the Google algorithm, at the same time they have no offense of the site ranking under their own name, likewise be removed with each other. 3. Domain with additional nation suffix. If a web site utilizes a domain name with. China domain to do France ranking, the possibility is that it is extremely tough to obtain a good position.

15. 4. Domain names waiting for renewal. If your domain name is constantly waiting for renewal, it is most likely to be removed by Google for inclusion. 5. The very same LINK, on the same web server. Two domain names on the very same web server, but with the exact same link, after that Google will establish that they coincide website, make certain to use a various link as much as feasible. 6. Changing web server suppliers regularly. Changing web server providers frequently might not be a factor to be avoided, however it is important to keep in mind that if you change server service providers, Google will certainly minimize the crawl of your web site on a zero-day basis. 7. 503 mistakes. If your domain continually maintains a 503 mistake, Google will presume that the site has no momentary pages, once again minimizing the crawl price of spiders. VI Social aspects. It must be noted that. 1. Tweets. The variety of Tweets will directly affect Google positions, so a excellent Tweets method is really important. 2. Facebook sharing. It is a usual idea that Google does not have access to Facebook information. However, this is not the instance and the number of times you share your web page on Facebook will certainly influence your position. This is the most valuable ranking consider Facebook. 3. Facebook comments. Facebook comments will certainly influence your position, yet not to the very same extent as shares. 4. Facebook Likes. Facebook Suches as has the least weight among shares as well as remarks, but it still has a favorable impact on positions. 5. Pinterest Pins. Even though this system might not have much to do with internet site material, Pinterest Pins provide Google a solid social signal. 6. youtube links.

16. Outbound web links given through initial youtube video clip web content can influence positions. 7. Significance. Similarly your social importance is very crucial. 8. High social link purchase efficiency. Just as with outgoing link procurement, an effective social link acquisition will certainly have a favorable influence on your ranking. What to prevent. 1. Low social web link procurement effectiveness. Low social web link acquisition effectiveness will certainly trigger your site to decrease in positions, e.g. if you acquire 500 tweets today and 3 days later 400 of them have been removed, this will hurt your rankings. VII Brand name relevant elements. Attention needs to be paid to. 1. Well-known anchor text. Keyword phrases with branded message in the support text will straight enhance the weight of significance. 2. Branded search extension information. Similar to well-known anchor message, when individuals include your brand with the target keyword in their search, this can considerably enhance positions. 3. Brand name pointed penzu.com/p/94fec3f1 out quantity. If your brand is consistently referenced by popular websites, this will enhance the visibility of your website. 4. Social citations for your brand name. Lots of powerful brands drive web traffic directly to their sites through social systems, which additionally offers Google a favorable ranking signal. 5. Linkedin pages. Popular brand names normally have their own different LinkedIn web page. 6. Social task of the brand name. Brands that are more active/interactive on social media are a lot more popular and these require extra effort.

17. 7. Having a physical location. Having a physical presence in Google organizations will certainly be a consider delivering value. What to avoid:. 1. Adverse brand evaluations. If your brand name has too many negative reviews, it will certainly have a direct negative effect on your ranking. 2. Reduced click-through rates for your brand. If a individual is searching for your brand name or a associated keyword phrase however does not click your website. This can send out negative brand name signals to Google.