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Sports & Entertainment Marketing

Sports & Entertainment Marketing. Mrs. Wilson Sports & Entertainment Mktg. Rocky Point HS. Definition of Marketing. Marketing is the process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants. Known as the Marketing Mix.

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Sports & Entertainment Marketing

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  1. Sports & Entertainment Marketing Mrs. Wilson Sports & Entertainment Mktg. Rocky Point HS

  2. Definition of Marketing Marketing is the process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants. Known as the Marketing Mix.

  3. Seven Key Functions

  4. What ARE the products?

  5. Short Definition ofMarketing “The promotion of goods, services, and ideas.”

  6. The Four Ps of Marketing • Product • Place • Price • Promotion

  7. Product Any goods, services, or ideas that we wish to sell. • Goods, Services, or Ideas • Research: • Defining Target Markets • Product Design or Content • Quantities • Quality: Standard/Deluxe • Guarantees or Warranties

  8. Place • Distribution is getting the right product to the right place at the right time in the right amount and in the right condition. • (For example: You don’t want parkas delivered to a service station in Las Vegas!) • Distribution • Storage & Warehousing • Transporting

  9. Direct Manufacturer To Consumer Indirect Manufacturer To Retailer To Comsumer Channels of Distribution The path a product takes from the producer to the consumer.

  10. Price Determining a dollar amount at which we can sell the product. • Costs: • Production • Wholesale • Retail • Compare to Competition • Profit Margin • Value

  11. Promotion Making potential customers aware of a product in a positive way so they will want to buy it. • Packaging • Advertising • Personal Selling • Sales Promotion: • Coupons, Discounts

  12. Target Market • A specific group of consumers that an organization selects as the focus of its marketing plan.

  13. Needs vs. Wants • Needs occur when people experience a lack of basic necessities such as food, clothing, or shelter. • Wants are things that people desire. Ex. Getting thirsty is a need-- Desiring Gatorade is a want!

  14. Demographics • Statistics that describe a population in terms of personal characteristics. • Age • Income • Occupation • Gender • Ethnic background • Educational levels

  15. Marketing Did you know? • 1/3 Jobs • Cornerstone Entrepreneurship • Exciting Work With People • Transferable Skills • 25% Growth in USA

  16. Examples of Careers in Marketing Advertising Customer Service e-Commerce Entrepreneur Fashion Merchandising Financial Services Food Marketing Real Estate Restaurant Management Retail Management Sales Management Service Marketing Sports Marketing Travel/Tourism Marketing Hospitality Marketing Importing/Exporting International Marketing Marketing Research Product Management Professional Sales Public Relations

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