B2B Referral Program Best Practices
This presentation is the property of its rightful owner.
Sponsored Links
1 / 13

B2B Referral Program Best Practices PowerPoint PPT Presentation


  • 140 Views
  • Uploaded on
  • Presentation posted in: General

B2B Referral Program Best Practices. For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa Or email [email protected]

Download Presentation

B2B Referral Program Best Practices

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


B2b referral program best practices

B2B Referral Program Best Practices


B2b referral program best practices

For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa

Or email [email protected]


B2b referral program best practices

In first year, the referral program generated a 35% higher close rate than other lead generation oriented marketing programs, and overall program ROI of 400%.

Source: Channel Management Solutions, Exploring the Benefits of Lead Referral Programs as a Profitable Marketing Tool (Donwloaded from http://www.channelmanagement.com/Content/ebook/CCI_ReferralPrograms_Ebook.pdf on


B2b referral program best practices

Know what you want…

…and that’s your ‘Ideal Customer’!


B2b referral program best practices

Employees

Clients

Key Influencers

Strategic Partners


B2b referral program best practices

Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication


B2b referral program best practices

Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication


B2b referral program best practices

Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication


B2b referral program best practices

Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication


B2b referral program best practices

For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa

Or email [email protected]


B2b referral program best practices

20+ years helping businesses improve sales and marketing performance

www.linkedin.com/in/patmcgraw/

www.mcgrawmarketing.com

410-977-7355


  • Login