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B2B Referral Program Best Practices

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B2B Referral Program Best Practices - PowerPoint PPT Presentation


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B2B Referral Program Best Practices. For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa Or email [email protected]

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Presentation Transcript
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For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa

Or email [email protected]

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In first year, the referral program generated a 35% higher close rate than other lead generation oriented marketing programs, and overall program ROI of 400%.

Source: Channel Management Solutions, Exploring the Benefits of Lead Referral Programs as a Profitable Marketing Tool (Donwloaded from http://www.channelmanagement.com/Content/ebook/CCI_ReferralPrograms_Ebook.pdf on

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Know what you want…

…and that’s your ‘Ideal Customer’!

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Employees

Clients

Key Influencers

Strategic Partners

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Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication

slide8

Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication

slide9

Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication

slide10

Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication

slide12

For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa

Or email [email protected]

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20+ years helping businesses improve sales and marketing performance

www.linkedin.com/in/patmcgraw/

www.mcgrawmarketing.com

410-977-7355

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