B2B Referral Program Best Practices. For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa Or email [email protected]
In first year, the referral program generated a 35% higher close rate than other lead generation oriented marketing programs, and overall program ROI of 400%.
Source: Channel Management Solutions, Exploring the Benefits of Lead Referral Programs as a Profitable Marketing Tool (Donwloaded from http://www.channelmanagement.com/Content/ebook/CCI_ReferralPrograms_Ebook.pdf on
…and that’s your ‘Ideal Customer’!