B2B Referral Program Best Practices
Download
1 / 13

B2B Referral Program Best Practices - PowerPoint PPT Presentation


  • 186 Views
  • Uploaded on

B2B Referral Program Best Practices. For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa Or email pat@mcgrawmarketing.com.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' B2B Referral Program Best Practices' - kyria


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa

Or email pat@mcgrawmarketing.com


In first year, the referral program generated a 35% higher close rate than other lead generation oriented marketing programs, and overall program ROI of 400%.

Source: Channel Management Solutions, Exploring the Benefits of Lead Referral Programs as a Profitable Marketing Tool (Donwloaded from http://www.channelmanagement.com/Content/ebook/CCI_ReferralPrograms_Ebook.pdf on


Know what you want…

…and that’s your ‘Ideal Customer’!


Employees

Clients

Key Influencers

Strategic Partners


Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication


Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication


Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication


Owner

Ideal Customer

Formal Program

Training

Rewards and Incentives

Reporting and Communication


For more details, download the Best in Class Referral Programs White Paper at http://bit.ly/13B0SQa

Or email pat@mcgrawmarketing.com


20+ years helping businesses improve sales and marketing performance

www.linkedin.com/in/patmcgraw/

www.mcgrawmarketing.com

410-977-7355


ad