What is Advertising. Advertising A part of promotion mix can be define as: A paid form of Non personal Communication From an identified sponsor Using mass media To persuade or influence audience With a unique message. Types of Advertising. Area based Brand
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Advertising A part of promotion mix
can be define as:
MOTOROLA Ads for, explaining how to use them (providing information).
-Fevicol campaigns act as a reminder form of advertising, bonding Fevicol with consumers as the strongest Adhesive
exp.- Horlicks Vs. complain, Pepsi Vs Thumps up
Example- Gillette’s punch line. ”The Best a men can get.”
Advertising, can be used to address several broad objectives including: building product awareness, creating interest, providing information, stimulating demand and reinforcing the brand. To achieve one or more of these objectives, advertising is used to send a message containing information about some element of the marketer’s offerings.
For better understanding here we will discuss about some basic and broad objectives of advertising.
The advertisers are therefore, concerned with their impact on consumer awareness and attitude. The communication effect on sales may be presented in the following figure:-
Communication Effect on Sales
Media Planners:- Once an advertisement is created, it must be placed through an appropriate advertising media. Understanding the nuances of different media is the role of a media planner, who looks for the best media match for a client and also negotiates the best deals.
Creative Team:-An agency’s creative team consists of specialists in graphic design, film and audio production, copywriting, computer programming, and much more.
Researchers:- Researchers are also used following the completion of an advertising campaign to measure whether the campaign reached its objectives.
Account Management:- Within an advertising agency the account manager or account executive is tasked with handling all major decisions related to a specific client. These responsibilities include locating and negotiating to acquire clients
There are basically four types of ad agencies They are: