1 / 30

Innovations in Multi-Modal Transit Mapping

Innovations in Multi-Modal Transit Mapping. Margaret Carragher E.I.T Dr. Kari Watkins P.E. Outline. Introduction Literature Review Methodology Results & Conclusions Going Forward. Results & Conclusions. Literature Review . Introduction. Methodology. Future Research. Introduction.

kynton
Download Presentation

Innovations in Multi-Modal Transit Mapping

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Innovations in Multi-Modal Transit Mapping Margaret Carragher E.I.T Dr. Kari Watkins P.E.

  2. Outline • Introduction • Literature Review • Methodology • Results & Conclusions • Going Forward

  3. Results & Conclusions Literature Review Introduction Methodology Future Research Introduction

  4. Project Goal As transit systems become multi-modal, so must their system maps. • Address multi-modal system maps • Understand rider views on system maps • Create a design guide for multi-modal, schematic maps

  5. Overview • Take a new look at schematic transit mapping • Make it easier for riders to interact with information • Create user-friendly maps including bus system to encourage multi-modal travel according to riders • Examine rider reactions to these maps • Determine methodologies for producing maps • Tourist/new users • Commuters • Frequency

  6. Project Motivation • Zhan Guo’sMind the Map • Schematic maps impact traveler decisions • Class project • Affect bus/system awareness

  7. Objectives • Identify riders who would benefit from multi-modal maps • Examine rider desires for frequency and/or destination maps • Examine potential effects on bus ridership • Develop methodologies for creating rider-specific maps

  8. Results & Conclusions Literature Review Introduction Methodology Future Research Literature Review

  9. Lit Review • Alasdair Cain • Importance of effective map design • Not knowing/understanding bus maps contributes to non-ridership • User Insights & Perception • Skewed distances • Unclear maps • User perception of space

  10. Interviews/Case Studies • Cities with unique transit maps • Boston • Chicago • Interviewed • Map designer • Agency who dictated the design/elements/criteria

  11. Boston (MBTA) Key Bus Route Rules: • Run 7 days/week • 15 min headway during peak hours • Easily connects to rail system • Reach underserviced neighborhoods Figure Source : MBTA

  12. Chicago (CTA) • Bus routes with consistent service • Categorize attractions • Where people want to go • Places that can accommodate a lot of people • Hotels with a capacity threshold Figure Source : CTA

  13. Results & Conclusions Literature Review Introduction Methodology Future Research Methodology

  14. Methodology • On-board MARTA rail survey of transit users • Rail-only users • Bus and rail users • Conducted April 30-May 4, 2012 • Randomly selected participants in all stations • Asked ridership, map-based, demographic questions • 356 Completed surveys

  15. About the Survey Participants

  16. About the Survey Participants Ethnicity Income

  17. About the Survey Participants Car Ownership License Ownership

  18. MARTA owned parking lots • No frequency criteria • Aimed at commuters

  19. Based on new attractions list • Not all 30 minute headways are included, only those reaching destinations

  20. Most frequent MARTA map • Frequencies 12-20 minutes

  21. Existing rail map

  22. Results & Conclusions Literature Review Introduction Methodology Future Research Results & Conclusions

  23. Results • Frequency vs. Popular Destinations • Most useful map • Potential future bus ridership

  24. Frequency vs. Popular Destinations • Question: Is it more important for maps to show the bus routes that reach popular destinations or buses that come often? • Results: Frequent Service: 56% Popular Destinations: 35% Unsure: 10%

  25. Most Useful Map

  26. Bus Ridership • Question: If one of these maps replaced the current MARTA overall map, would you ride the bus more? • Results: Yes: 42 % No: 49% Unsure: 8%

  27. Summary & Conclusions • Riders found the maps useful • Frequency is important to riders • These maps have the potential for some bus ridership increases

  28. Results & Conclusions Literature Review Future Research Introduction Methodology Future Research

  29. Future Research • Further data analysis • Examine stated preference vs. acted preference • Conduct mail home survey to reach non-riders and bus-only riders in affected areas • Create a guide for designing criteria-based maps

  30. Questions? Margaret Carragher E.I.T. mcarragher3@gatech.com 508-415-9122 Dr. Kari Watkins P.E. kari.watkins@ce.gatech.edu

More Related