Below and above the line promotion
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Below and Above the line Promotion. Above the line promotion. “The promotional activities carried out through mass media like TV; radio; newspaper; etc”. Mainly used to reach costumers, advertising creates general brand awareness. Below the line promotion.

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Below and above the line promotion

Below and Abovethe line Promotion


Abovethe line promotion

“The promotional activities carried out through mass media like TV; radio; newspaper; etc”

Mainly used to reach costumers, advertising creates general brand awareness.


Below the line promotion

“This involves a range of methods over which the business has more direct control and which can be targeted at specific groups of costumers”

  • By: exhibitions, sponsorships, sales promotions or trade discounts.

  • Non media advertising


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