Increasing Selling and Moving Efficiency

1. Increasing Selling and Moving Efficiency We connect the moving and selling process. www.appleadayusa.org hope@appleadayusa.org Office: (845) 986-4416 / Cell: (845) 728-6589

2. Apple A Day was born in 2005, however I was born to organize…just ask my childhood friends • After 15 years of being a teacher and administrator, it was time to make Apple A Day a full-time endeavor. • My family went through the selling and moving process in 2006. Our house had an offer within 24 hours of being on the market. The Apple A Day Story…

3. The top reasons professional organizers are hired were: too much clutter, general disorganization, difficulty determining what to keep and/or discard, difficulty finding things, selling a home or moving. • The top areas in a home where organizing services are most often requested as reported by NAPO members surveyed in 2009: Home Office or Den, Kitchen, Closet, Master Bedroom, and the Garage/Attic/Basement areas. • More than one in four Americans said that they would like to be better organized. • According to a study conducted by a Boston marketing firm, the average American burns 55 minutes a day - roughly 12 weeks a year - looking for things they know they own but can't find. Market Related Research Source: http://www.karlamar.com/napo/search.aspx

4. Speed: Customers expect efficiency in service due to time and budgetary constraints. • Quality: Customers require individualized organizing processes and strategies that support positive organization habits and are sustainable. • Location: Current marketing trends point toward customers searching for local businesses to provide them with services. • Reliability: Customers require sustainable (reliable) organization procedures that transform positive organization habits. • Price: Prices must be affordable and remain on budget. • Customer Service: Customers expect friendly and individualized service to meet their organization needs. • Ease of use: Customers require organization processes that meet their needs and are easy to implement and maintain. • Uniqueness of Service: Customers need to feel that their unique needs are being heard and understood. This only can occur when customer needs are sought out, clarified and addressed. Apple A Day Meets Current Customer Needs

5. Service description/features: This service entails an initial free consultation to discuss customer needs and overall scope of the job. Based on the information gathered during the initial consultation, a plan is developed to organize, tidy-up, stage and pack-up specified areas (closets, office, kitchen, garage, etc.). The planning process involves determining the timeframe required to complete the project, what (if any) items must be purchased to support the project while factoring in the client’s budget. During the organization and packing process, clients experience coaching to determine priority areas, identify the items that are to be eliminated from the space, sort the remaining items, pack-up and inventory items not readily used for moving purposes, and experience the freedom that comes with a systematic process for changing residences. Once moving day arrives, an inventorying procedure is implemented to ensure the moving process involves a smooth transition from their former residence to their new home. • Service price: Initial consultation is included within the scope of the project. An hourly rate of $35 will be utilized to assess the overall project budget. • Service strengths: The overall project is individualized for each customer’s unique selling and moving needs in order to implement organized and sustainable procedures related to the moving process. Apple A Day Service Details

6. Apple A Day will enhance the experience for the seller by: • Transforming the home into an efficient and organized living environment • Reducing the home of clutter • Organizing closets, pantries, cabinets, basements, garages and other storage areas • Connecting the selling and moving process • Setting the stage for the moving process by placing every day items into containers, baskets and boxes • Assisting in organizing, packing and labeling seasonal items for moving purposes • Establishing procedures that keep the house “show-ready” These aforementioned points empower the seller while increasing the marketability of the home. The Apple A Day Way…for the Seller

7. Apple A Day will enhance the experience for the buyer by: • Providing a clear vision of what the home has to offer related to storage, space, etc. • Reducing visual clutter to streamline the shopping experience • Enabling them to positively and meaningfully connect with the home • Taking away organizational tips specifically designed for that home These aforementioned points assist in the buyer developing a positive connection with the home, thus enhancing the marketability factor. The Apple A Day Way…for the Buyer

8. Organizing: ClosetsBefore & After Apple A Day

9. Baskets for sorting and storage During the organization process After Apple A Day Before Apple A Day Organizing: PantriesBefore & After Apple A Day

10. Before After Organizing: Play RoomsBefore & After Apple A Day

11. Staging: The Apple A Day Way

12. Apple A Day will enhance the experience for the Realtor by: • Designing a home that is visually appealing, efficient and organized • Enhancing confidence in the marketability of the home • Facilitating a positive experience for the seller, buyer, and…Realtor A positive experience for all stakeholders produces a strong and loyal client portfolio for years to come. The Apple A Day Way…for Realtors