Qualitative Data Analysis: An introduction. Carol Grbich Chapter 15: Content Analysis. Content analysis. When to use : when you have large sets of existing written or visual documentation for analysis Type of question best suited :
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Qualitative Data Analysis: An introduction
What is the percentage of occurrences of ‘X’ words, events, types of approaches etc.
How have particular concepts been used in context and why? and for what purpose?
How will you incorporate any thematically analysed data: as a basis for the generation of codes?
as a basis for cross checking? to identify discourses?
or to provide depth information and case studies?
via preliminary data and thematic analysis?
via a predecided (a priori) coding frame derived from the literature and your own experiences of this field?
5. Will you look at context? or stay with a broad numerical overview?
6. How reliable is the approach or protocol that you have decided on?
Can a high level of inter-coder reliablilty be sustained?
Can validity be achieved through cross referencing to other documents
or through triangulation and the inclusion of qualitative data?
Inter coder reliabilityPA is the proportion of units on which the raters agreePc is the proportion of units for which agreement is expected by chance
0.00 = poor agreement0.21 – 0.40 = fair agreement 0.81 – 1.00 = high agreement
The basic steps include: