Real time business how do enterprises benefit from sap netweaver
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Real-time Business – How Do Enterprises Benefit From SAP Netweaver?. Hubert Österle SAP NetWeaver Conference Basel, 2003-10-01. Agenda. Real-time Business Enterprise Application Integration SAP NetWeaver Conclusion. Real-time Customer Processes Change the Way We Do Business. ANYHOW.

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Real-time Business – How Do Enterprises Benefit From SAP Netweaver?

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Real time business how do enterprises benefit from sap netweaver

Real-time Business – How Do Enterprises Benefit From SAP Netweaver?

Hubert Österle

SAP NetWeaver Conference

Basel, 2003-10-01


Agenda

Agenda

  • Real-time Business

  • Enterprise Application Integration

  • SAP NetWeaver

  • Conclusion


Real time customer processes change the way we do business

Real-time Customer Processes Change the Way We Do Business

ANYHOW

ANYHOW

ONE-STOP

ONE-STOP

NON-STOP

NON-STOP

EVERYTHING

EVERYTHING

EVERYWHERE

EVERYWHERE

ONE-TO-ONE

ONE-TO-ONE


Real time business requires integration

Real-time Business Requires Integration

Carrier Selection

Product Catalog

Prices andFreightCharges

Common

Semantic

Model

Ordering

Exchanging XML messages is the easy part.

Common semantics is the hard part.


Agenda1

Agenda

  • Real-time Business

  • Enterprise Application Integration

  • SAP NetWeaver

  • Conclusion


Aturb@web is a xapp for service centers around the world

[email protected] Is a xApp for Service Centers Around the World

Customer-Database

60‘000 Customers108‘000 Technical assets

Assemblyinstructions

Check turbo-

charger data

Check

credit status

Manuals

Choosespare part

Service Network

70 Service centers

Checkavailability

500 Employees

Send order

Spare part order

27‘000 Spare parts

Repairturbocharger

Product

configuration

180‘000 Turbochargers

Service reports

49‘000 Service reports

Worldwide

inventory

ABB Turbo

Service Center


Aturb@web is a xapp for service centers around the world1

[email protected] Is a xApp for Service Centers Around the World

Customer-Database

60‘000 Customers108‘000 Technical assets

  • Redesigned customer process

  • Reused existing applications

  • Hard coded interfaces

ABB Turbo

Service Center

Assemblyinstructions

Check turbo-

charger data

Manuals

Check

credit status

Service Network

  • Spare parts inventory reduced by 12% (about 17 Mio. CHF)

  • Reduction of IT costs (replacement of mainframe)

  • Reduction of process costs

  • Support of sales and distribution (cross- and up-selling)

Choosespare part

70 Service centers

500 Employees

Checkavailability

Spare part order

Send order

27‘000 Spare parts

Repairturbocharger

Product

configuration

180‘000 Turbochargers

Service reports

Worldwide

inventory

49‘000 Service reports


Zumtobel staff had problems with the product catalog

Zumtobel Staff Had Problems With the Product Catalog

  • Annual print-out of the product catalog was outdated

  • Country-specific prices were difficult to manage

  • Product configuration was complex resulting in many returned deliveries


Zumtobel staff started with a redesign of the customer process

Zumtobel Staff Started with a Redesign of the Customer Process

Zumtobel Staff

Agent

Zumtobel Staff Agent Portal

Product

Reference

Light Planning

Acquisition

Marketing

Solutions

Agent-specificPrice List

Bidding

Order Status

Ordering

Inventory Query

Order

Delivery Status

Order Grouping

Payments

Accounts

Bank Line

Current Bookings

Due/overdue

Payable

Reclamation

Online

Complaints

Status

Reclamation


A xapp serves the acquisition and bidding process of the agents

A "xApp" Serves the Acquisition and Bidding Process of the Agents

Presentation Layer

Internet

mySAP Enterprise Portal

User Management

Portal Server

Corporate LDAP

Page Builder

KM (TREX)

Portal LDAP

Persistence

Adapter

iView-Server

Search

Communication and Integration Layer

SAP Application Server

SAP Business Connector

Transactions and Information Layer

Transaction Systems

Information

Content

Product Data

SAP R/3

(FI/CO, SD, MM, HR, ...)

SAP BW

Files

Data Base

Data Base

Agent Process

...

Acquisition

Bidding

Reference Solutions

Agent-specific Price List

Light Planning

Prod. Marketing


A xapp serves the acquisition and bidding process of the agents1

A "xApp" Serves the Acquisition and Bidding Process of the Agents

Agent Process

...

Acquisition

Bidding

Reference Solutions

Agent-specific Price List

Light Planning

Prod. Marketing

Presentation Layer

Internet

mySAP Enterprise Portal

User Management

Portal Server

Corporate LDAP

Page Builder

KM (TREX)

Portal LDAP

Persistence

Adapter

iView-Server

Search

Communication and Integration Layer

SAP Application Server

SAP Business Connector

Transactions and Information Layer

Transaction Systems

Information

Content

Product Data

SAP R/3

(FI/CO, SD, MM, HR, ...)

SAP BW

Files

Data Base

Data Base

  • Redesigned customer process

  • Reused existing applications

  • Integration simplified with EAI

  • More convenience for the agent

  • Reduction of delivery failures

  • Faster and more precise sales process

  • Roll-out for all sales organizations


Agenda2

Agenda

  • Real-time Business

  • Enterprise Application Integration

  • SAP NetWeaver

  • Conclusion


Netweaver can be more than eai

Netweaver Can Be More Than EAI

  • The Internet-Browser simplified front-end integration.

  • Portal software removes many of the obstacles in user handling (e.g. Single Sign-on).

  • XML-based messaging is clearly more flexible than EDI or RFC.

  • Data synchronization has matured in systems like ALE ( MDM).

  • SAP NetWeaver uses the pre-defined meta-data repository.


Integration platforms cannot resolve semantic clashes

Integration Platforms Cannot Resolve Semantic Clashes

  • Different understanding of "shipment"Customer aks for "shipment nofication"Supplier notifies "goods staged"Customer understands "shipment released"

  • Different Product IDsSupplier has frame agreement for product "XR4"Customer has product "XR4-Australia"

  • Missing link between order and order confirmationCustomer orders an item with 100 unitsSupplier´s system splits order-line into two orders with separate order confirmationsCustomer´s system can´t match second order confirmation to original order


Agenda3

Agenda

  • Real-time Business

  • Enterprise Application Integration

  • SAP NetWeaver

  • Conclusion


The customer process will drive the business

The Customer Process Will Drive the Business

  • SAP has a good chance to succeed with NetWeaver.

  • SAP customers are becoming more agile, but there is no such thing as a "Lego-Enterprise"

  • What´s needed is

    • Customer process redesign

    • Collaboration negotiation ( Change Management)

    • Technical implementation ( Change Management)


Contact information

Contact Information

Hubert Österle

Institute of Information Management University of St. Gallen

Mueller-Friedberg-Strasse 8CH-9000 St. GallenPhone+41 71 224 2420Fax+41 71 224 2777

e-mail:[email protected]:www.iwi.unisg.ch

IMG AG

Fuerstenlandstrasse 101

CH-9014 St. Gallen

Phone +41 71 274 8111

Fax +41 71 274 8181

e-mail: [email protected]

URL: www.img.com


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