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E NERGY S TAR Communications: Promote Your Success!

E NERGY S TAR Communications: Promote Your Success!. Today’s Session…. Objectives Gain recognition and increase visibility Overview E NERGY S TAR Overview Communications Internal External Next Steps. Promoting Your Success…. Why? Drive Awareness Change Behaviors

kylie-manning
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E NERGY S TAR Communications: Promote Your Success!

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  1. ENERGY STAR Communications: Promote Your Success!

  2. Today’s Session… Objectives • Gain recognition and increase visibility Overview • ENERGY STAR Overview • Communications • Internal • External • Next Steps

  3. Promoting Your Success… Why? • Drive Awareness • Change Behaviors • Increase Comfort

  4. Promote Your Success Benefits: • Gain upper management buy-in • Motivate and educate your employees • Showcase benefits to environment and bottom line • Improve your organization’s environmental image

  5. Where do I begin?

  6. Internal Communications Educational Materials

  7. Bookmarks Back Front

  8. Employee Education Posters

  9. Energy Tracking Poster

  10. Poster

  11. Employee Newsletter

  12. Staff Education onWeb site

  13. Employee Fact Sheet

  14. Internal Communications Promotional Materials

  15. Patches

  16. Pins and Pens

  17. Post-It Note Pad Money isn’t all you’re saving [Your logo here] 888-STAR-YES  www. energystar.gov

  18. Coffee mug [Insert your logo] www.energystar.gov 1-888-STAR-YES

  19. Sticker/Decal Few companies make decisions that are as good for the environment as they are for business. [Insert your logo] www. energystar.gov www. energystar.gov

  20. Magnets [Insert your logo]

  21. Shirts [Insert your logo]

  22. Mouse pad

  23. External Communications Year-round

  24. Magazine Advertisement

  25. Packaging

  26. Poster

  27. Poster

  28. External Communications Press Releases/Newsletters

  29. Press Release

  30. Press Release

  31. External Communications Web-based Promotions

  32. Web site Highlights Spotlight On… Success Stories www.epa.gov/buildings/healthcare

  33. ENERGY STAR page on Intranet How does XYZ Co. plan to save money while protecting the environment?  Link from XYZ Company Intranet Page, “XYZ Co. Energy Programs” link By proactive energy management with the help of Energy Star! As an Energy Star partner, XYZ Company is committed to improving the energy efficiency of its facilities. Not only will this make our facilities more comfortable, it will also save money and reduce air pollution! XYZ Co.’s world-class energy management approach is the right thing to do for our clients, our communities, and our financial bottom line! XYZ Company and Energy Star HWhat is Energy Star? HXYZ’s Commitment to Energy Management HCurrent and Upcoming Energy Management Efforts Energy Saviips HSave Energy at Work HSave Energy at Home How does XYZ Co. plan to save money while protecting the environment? [Your logo] [Insert your logo]

  34. External Communications Earth Day Samples

  35. Earth Day Poster

  36. Earth Day Booklets

  37. Poster

  38. Earth Day Poster

  39. Press releases Media kits Fact sheets Feature articles Letters to the editor Posters Newsletters Magnets Mugs Fact sheets Shirts Pins Pens Mouse pads Web site Communications Ideas

  40. Other Opportunities • Success Stories on ENERGY STAR Web site • ENERGY STAR Annual Awards • ENERGY STAR Labels (top 25% of benchmarked buildings) EPA Administrator Christie Whitman with Society of Industrial and Office Realtors Executives 2002 ENERGY STAR Label for Buildings

  41. www.energystar.gov

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