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Design/Social Media Elements of Paradigm Caf é Reveal Campaign

Design/Social Media Elements of Paradigm Caf é Reveal Campaign. Jeff Smyth Thea Pulliati Kayla Terry. Strategic Plan. Strategy I: Create online presence for Paradigm Strategy II: Develop a Visual Identity for Paradigm. Creating an Online Presence. Secure Paradigm E-mail address

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Design/Social Media Elements of Paradigm Caf é Reveal Campaign

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  1. Design/Social Media Elements of Paradigm Café Reveal Campaign Jeff Smyth TheaPulliati Kayla Terry

  2. Strategic Plan • Strategy I: Create online presence for Paradigm • Strategy II: Develop a Visual Identity for Paradigm

  3. Creating an Online Presence • Secure Paradigm E-mail address • Utilize Twitter pageto periodically reveal information about the campaign and the opening of Paradigm Café • Once Paradigm is open, use Facebook fan page to give specific and detailed information about Paradigm Café • Produce a social media guide

  4. @ParadigmTusc

  5. Social Media Guide Contains instructions on maintaining social media sites connected to Paradigm Café

  6. Visual Identity • Create a visual identity system to unify Paradigm’s communication tools and official documents • Create a logo that suits Paradigm’s identity • Develop promotional material for the reveal campaign

  7. Visual Identity System Contains standards for logo, type, graphics and colors for all things visual.

  8. Promotional Material

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