Prejudice & Discrimination Reduction. Social Contact: Increasing the contact between members of groups where there is a lack of knowledge which has led to prejudice or discrimination. Social contact. Sherif - Robbers cave (1961) Aim: Investigate inter-group conflict
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Bringing people together is not enough to breakdown prejudices and stereotypes.
However by increasing contact in groups stereotypes will be challenged and prejudiced can be reduced.
Positive but small effects.
Method does not eliminate competition.
Experiencing the effects of prejudice and discrimination may help to change attitudes towards the group.
Jane Elliot (1977) Blue eyes brown eyes.
Aim: Change prejudiced attitudes.
Procedure:Elliot divided her class of 9 year olds into two groups blue and brown eyes.She told the blue eyed group they were more intelligent and would be given extra privileges. The group started to behave according to their stereotypes and produce better work and treat the brown students badly, whilst the brown eyed children acted angry and depressed.
The next day she told them she had made a mistake and reversed her procedure.
Findings:When the students were contacted 18 years later they appeared more tolerant of differences and more opposed to prejudice.
In use with children this is good as they have flexible views.
Creating empathy in those with prejudicial views maybe difficult.