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Amanda Swenson, Pfizer Inc November 16, 2012

The National Association of Business Political Action Committees 2012 NABPAC POST-ELECTION CONFERENCE. Trailblazer. Amanda Swenson, Pfizer Inc November 16, 2012. Lay of the land. ~100,000 Colleagues worldwide 23,863 PAC eligible 4,001 PAC Members $2.6M for 2012 Election Cycle

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Amanda Swenson, Pfizer Inc November 16, 2012

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  1. The National Association of Business Political Action Committees2012 NABPAC POST-ELECTION CONFERENCE Trailblazer Amanda Swenson, Pfizer IncNovember 16,2012

  2. Lay of the land • ~100,000 Colleagues worldwide • 23,863 PAC eligible • 4,001 PAC Members • $2.6M for 2012 Election Cycle • 16.77% Companywide Participation • NY based headquarters • ~5,700 PAC eligible in the field – sales • ~2,380 PAC Members in the field • ~10 Large sites around the US THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 2

  3. Campaign • Text • Text • Text THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 3

  4. Results • PAC Participation: 14% to 16.77% • New PAC Members: 523 • Increased Contributions: 159 • Onetime Contributions: $10K • New Contributions for the cycle: $135K THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 4

  5. Surprises • Popular CEO! – almost 80% email open rate • Current PAC members actually gave more $ • Even with low $$ options, people gave more • Senior leader interest/excitement THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 5

  6. Challenges • Managing momentum/energy • “Frankenstorm” • Conducting a raffle THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 6

  7. What’s Next • Dinner has been schedule for January • Launch similar raffles with other senior leaders • Foster our new members so they keep giving THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 7

  8. Lessons Learned • #1 • You HAVE TO have senior leadership • supporting your PAC! THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 8

  9. Thank You Amanda Swenson Pfizer PAC 325 7th Street, NWWashington, DC 20004 (202) 624-7523 E: Amanda.Swenson@Pfizer.com THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 9

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