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Amanda Swenson, Pfizer Inc November 16, 2012

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The National Association of Business Political Action Committees 2012 NABPAC POST-ELECTION CONFERENCE. Trailblazer. Amanda Swenson, Pfizer Inc November 16, 2012. Lay of the land. ~100,000 Colleagues worldwide 23,863 PAC eligible 4,001 PAC Members $2.6M for 2012 Election Cycle

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The National Association of Business Political Action Committees2012 NABPAC POST-ELECTION CONFERENCE

Trailblazer

Amanda Swenson, Pfizer IncNovember 16,2012

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Lay of the land

  • ~100,000 Colleagues worldwide
  • 23,863 PAC eligible
  • 4,001 PAC Members
  • $2.6M for 2012 Election Cycle
  • 16.77% Companywide Participation
  • NY based headquarters
  • ~5,700 PAC eligible in the field – sales
    • ~2,380 PAC Members in the field
  • ~10 Large sites around the US

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 2

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Campaign

  • Text
  • Text
  • Text

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 3

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Results

  • PAC Participation: 14% to 16.77%
  • New PAC Members: 523
  • Increased Contributions: 159
  • Onetime Contributions: $10K
  • New Contributions for the cycle: $135K

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 4

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Surprises

  • Popular CEO! – almost 80% email open rate
  • Current PAC members actually gave more $
  • Even with low $$ options, people gave more
  • Senior leader interest/excitement

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 5

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Challenges

  • Managing momentum/energy
  • “Frankenstorm”
  • Conducting a raffle

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 6

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What’s Next

  • Dinner has been schedule for January
  • Launch similar raffles with other senior leaders
  • Foster our new members so they keep giving

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 7

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Lessons Learned

  • #1
  • You HAVE TO have senior leadership
  • supporting your PAC!

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 8

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Thank You

Amanda Swenson

Pfizer PAC

325 7th Street, NWWashington, DC 20004

(202) 624-7523

E: [email protected]

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 9

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