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Amanda Swenson, Pfizer Inc November 16, 2012 PowerPoint PPT Presentation


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The National Association of Business Political Action Committees 2012 NABPAC POST-ELECTION CONFERENCE. Trailblazer. Amanda Swenson, Pfizer Inc November 16, 2012. Lay of the land. ~100,000 Colleagues worldwide 23,863 PAC eligible 4,001 PAC Members $2.6M for 2012 Election Cycle

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Amanda Swenson, Pfizer Inc November 16, 2012

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Amanda swenson pfizer inc november 16 2012

The National Association of Business Political Action Committees2012 NABPAC POST-ELECTION CONFERENCE

Trailblazer

Amanda Swenson, Pfizer IncNovember 16,2012


Amanda swenson pfizer inc november 16 2012

Lay of the land

  • ~100,000 Colleagues worldwide

  • 23,863 PAC eligible

  • 4,001 PAC Members

  • $2.6M for 2012 Election Cycle

  • 16.77% Companywide Participation

  • NY based headquarters

  • ~5,700 PAC eligible in the field – sales

    • ~2,380 PAC Members in the field

  • ~10 Large sites around the US

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 2


Amanda swenson pfizer inc november 16 2012

Campaign

  • Text

  • Text

  • Text

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 3


Amanda swenson pfizer inc november 16 2012

Results

  • PAC Participation: 14% to 16.77%

  • New PAC Members: 523

  • Increased Contributions: 159

  • Onetime Contributions: $10K

  • New Contributions for the cycle: $135K

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 4


Amanda swenson pfizer inc november 16 2012

Surprises

  • Popular CEO! – almost 80% email open rate

  • Current PAC members actually gave more $

  • Even with low $$ options, people gave more

  • Senior leader interest/excitement

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 5


Amanda swenson pfizer inc november 16 2012

Challenges

  • Managing momentum/energy

  • “Frankenstorm”

  • Conducting a raffle

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 6


Amanda swenson pfizer inc november 16 2012

What’s Next

  • Dinner has been schedule for January

  • Launch similar raffles with other senior leaders

  • Foster our new members so they keep giving

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 7


Amanda swenson pfizer inc november 16 2012

Lessons Learned

  • #1

  • You HAVE TO have senior leadership

  • supporting your PAC!

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 8


Amanda swenson pfizer inc november 16 2012

Thank You

Amanda Swenson

Pfizer PAC

325 7th Street, NWWashington, DC 20004

(202) 624-7523

E: [email protected]

THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 9


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