1 / 18

The Communicator

The Communicator . Theories that focus on the individual Chapter 4. The Individual & Western Society. Theoretical traditions included: Sociopsychological Cybernetic Sociocultural Rhetorical Critical . Sociopsychological Tradition. Evaluates the individual Two Major Areas:

kyle
Download Presentation

The Communicator

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. The Communicator Theories that focus on the individual Chapter 4

  2. The Individual & Western Society • Theoretical traditions included: • Sociopsychological • Cybernetic • Sociocultural • Rhetorical • Critical

  3. Sociopsychological Tradition • Evaluates the individual • Two Major Areas: • Trait Theory • Cognition and Information Processing

  4. Trait Theory • Super traits • Five Factor Model • John Digman • Neuroticism • Extraversion • Openness • Agreeableness • Conscientiousness

  5. Explaining communication behavior with 5 Factors

  6. Trait Theory • Biology determines traits • Commonly researched areas: • Argumentativeness • Positive • Debating topics without arguing

  7. Social & Communicative Anxiety • Communication apprehension (CA) • Trait CA • Pathological CA • Social avoidance & anxiety • Interaction Anxiety • Shyness • Symptoms • Physiological, behavioral, cognitive

  8. Cognition & Information Processing • Sociopsychological Tradition • Uses cognition combined with other systems to explain behavior • Four Theories • Attribution Theory • Social Judgment Theory • Elaboration Likelihood Theory • Heuristic-Systematic Theory

  9. Attribution Theory • Uses reason to explain our and others behavior • Three steps: • Observe, Consider intent, decide cause • Causal attributions: • Situational • Personal effects • Ability • Effort • Desire • Sentiment • Belonging • Obligation • Permission

  10. Social Judgment Theory (SJT) • Social perception • Judgments made based on internal reference point (anchor) • Q – Sort • Latitudes • Acceptance • Rejection • Noncommitment • Influenced by ego involvement

  11. SJT • Two effects that distort the communication: • Contrast • Assimilation • How does social judgment facilitate change? • Latitude of acceptance • Latitude of rejection • Boomerang

  12. Elaboration Likelihood Theory (ELT) • Petty & Cacioppo • Persuasion theory • Works to explain how we evaluate messages • Elaboration Likelihood • Central Route = critical thinking • Peripheral Route = lack of critical thinking • Research

  13. ELT Research

  14. Heuristic-Systematic Model • Chaiken • Dual process to evaluate persuasion • Two levels • Heuristic = schemata • Patterns of thought • Cues used: • Communicator • Context • Message

  15. Heuristic-Systematic Model • Systematic • Increased depth of critical analysis • Sufficiency principle • High motivation and concern lends to systematic approach • Concurrent processing • How does the choice impact persuasion?

  16. Cybernetic Tradition • Three theories discussed • Information – integration • Theory of Cognitive Dissonance • Problematic – Integration

  17. Information-Integration Approach • Evaluates how people gather & organize information • Different variations: • Original Formulation • Expectancy – Value theory • Theory of Reasoned Action

  18. Original Formulation • Two variables • Valence • Does information support current beliefs? • Positive or negative affect • Weight • Credibility of information

More Related