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2010 KGNU HEALTHY EATING STUDY Report ~October, 2010~. Prepared for:. Healthy Eating Study. 77% of Donors, and 79% of Voters, say they typically listen to KGNU programming in the morning.
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2010 KGNU HEALTHY EATING STUDYReport~October, 2010~ Prepared for:
Healthy Eating Study • 77% of Donors, and 79% of Voters, say they typically listen to KGNU programming in the morning. • 86% of Donors who tune in to KGNU in the mornings listen two or three times a week or more, compared to “just” 61% of Voters. That said, having 61% of Voters tuning in that frequently is a number to be proud of.
Healthy Eating Study For those who are tuning into “Eat Your Radio,” the programming is having a sizable impact:55% of Donors, and 59% of Voters who have listened to healthy eating programming on KGNU say that they have actually changed their eating habits as a result of what they heard and learned. This represents 19% of all Donors. Far more impressive, however, is that it represents 11% of all Voters who listen to KGNU’s morning programming. 74% of Donors, and 73% of Voters, who have listened to the programming agree that they have become more aware of nutritional issues in the schools and in the community after listening to KGNU’s nutrition programming.
Healthy Eating Study “Thinking back over the past several months, do recall hearing any programs on KGNU about healthy eating for kids” KGNU Donors Voters [n=358] [n=358] DK/NS DK/NS Yes 4% Yes 6% 14% 28% 66% 82% No No Q3
Healthy Eating Study . . . the message is not only getting through, but is also changing the way people eat. . . . More than half of Donors (55%) and Voters (59%) who tuned in to the healthy eating programming say they actually changed their eating habits in some way as a result.That is an incredibly high percentage.
Have You Changed Your Eating Habits? - Results shown are for Listeners of “Eat Your Radio” - “After hearing programs on healthier eating . . . . Have you actually changed to healthier eating habits, or have you tried to change your personal eating habits, but without much success?” Q7
Healthy Eating Study Impact of KGNU’s Healthy Eating Programming More than 10% of all Voters, and almost 20% of all Donors, who listen to KGNU in the morning have changed their eating habits—an impressive figure for a program that was on air for just five months. The challenge, of course, is to increase the percent of people who hear the programming, becausefor every two people that hear it, one ends up changing their eating habits in some way as a result.
Impact of KGNU’s Healthy Eating Programming Both Donors and Voters were asked a series of agree/disagree statements to further probe different ways listening to KGNU’s healthy eating programming has changed their lives—and eating healthier is just part of the good news. Between 35% and 40% strongly agree with the statement that they are now more aware of nutritional issues than they were before listening to KGNU programming, and another 27 to 28% strongly agree with the statement that the programming makes them want to learn more about healthy eating. The two charts show the separate results of this exercise for Donors and Voters, which further reinforces the impact the program “Eat Your Radio” had after its stint on the air between February and June, 2010.
What Effect Has Listening to KGNU Nutrition Programming Had On You? - Results for KGNU Donors who have listened to “Eat Your Radio”- Agree Somewhat/Agree Strongly Disagree I have become more aware of nutritional issues in the schools & community [n=124] 74% It makes me want to learn more about healthy eating [n=124] 59% I’ve thought more about the importance of the personal eating habits for myself/ myself, my friends and family [n=124] 50% I eat healthier than I used to [Asked if had no kids][n=93] 40% My family & I eat healthier [Asked if had kids][n=31] 39% 100% 80% 60% 40% 20% 0% 20% 40% 60% 80% 100% Q8
What Effect Has Listening to KGNU Nutrition Programming Had On You? - Results for Voters who have listened to “Eat Your Radio”- Agree Somewhat/Agree Strongly Disagree I have become more aware of nutritional issues in the schools & community [n=68] 73% It makes me want to learn more about healthy eating [n=68] 67% I’ve thought more about the importance of the personal eating habits for myself/ myself, my friends and family [n=68] 56% My family & I eat healthier [Asked if had kids][n=20] 45% I eat healthier than I used to [Asked if had no kids][n=48] 40% 100% 80% 60% 40% 20% 0% 20% 40% 60% 80% 100% Q8
