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Doster Hall Promotions

Doster Hall Promotions. Prepared for Rebecca Kelly Thursday, Feb. 24, 2011. SWOT Analysis. Strengths. The on campus locations for the screenings are highly accessible. Screenings are already included in employee benefits program.

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Doster Hall Promotions

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  1. Doster Hall Promotions Prepared for Rebecca Kelly Thursday, Feb. 24, 2011

  2. SWOT Analysis

  3. Strengths • The on campus locations for the screenings are highly accessible. • Screenings are already included in employee benefits program. • Serious chronic illnesses can be prevented by screening results.

  4. Weaknesses • Screenings are conducted by nursing students, not medical professionals. • WellBama is unable to offer discounts on insurance premiums. • The set up of the screenings is not private. • The communications methods in use are not as effective.

  5. Opportunities • Regional and national health initiatives are fueling the community’s desire to lead a healthier life. • The momentum gained from other Office of Health Promotion and Wellness programs can push WellBama participation forward. • WellBama can partner with UA colleges and departments to create incentives and prizes at an economical cost.

  6. Threats • There is limited parking at WellBama sites. • The professionalism and privacy of an appointment with a doctor is a viable alternative for faculty and staff.

  7. Strategic Plan

  8. Strategic Plan

  9. Strategic Plan

  10. Strategic Plan

  11. Strategic Plan

  12. Strategic Plan

  13. Strategic Plan

  14. Evaluation We will be successful if… • The number of participants on April 12 is 25 percent greater than the number of participants in 2010. • The post-survey results used to measure awareness and attitudes of employees shows a 10 percent improvement from the pre-survey.

  15. Timeline

  16. March 10 • Have in-person surveys completed • Have graphic design for poster and sandwich board completed March 11 • Last day for merchandise orders • Have three success stories and all press materials written • Have media contact list written • Have the catered luncheon confirmed March 22 • Begin sending weekly success stories to faculty and staff  March 25 • Have materials for sandwich board ready March 29 • Send press materials to appropriate media contacts March 30  • Begin 10-day countdown with sandwich board in Doster Hall April 5 • Have cookbooks printed out April 12 • WellBama screening at Doster Hall April 15 • Hold catered luncheon April 26 • Have evaluation completed 

  17. Budget

  18. Questions?

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