Chapter 1
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Chapter 1. RETAIL MANAGEMENT: A STRATEGIC APPROACH. An Introduction to Retailing. Agenda. Importance of Retailing Wal-Mart Retail Relationships Administrative Items. Retailing.

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Chapter 1

Chapter 1

RETAIL

MANAGEMENT:

A STRATEGIC

APPROACH

An Introduction to Retailing


Agenda

Agenda

  • Importance of Retailing

  • Wal-Mart

  • Retail Relationships

  • Administrative Items


Retailing

Retailing

Retailing encompasses the business activities involved in selling goods and services to consumers for their personal, family, or household use. It includes every sale to the final consumer.


Significance of canadian retailing

Significance of Canadian Retailing

  • Retail sales have seen a general pattern of increases since the fall 2001 - StatsCan

  • 2004 retail trade valued at $346.7 billion - StatsCan

  • Preliminary results for consumer spending in 2005 indicated a 3% increase v. LY – TD

  • Retail represented 6.4% GDP in 2000 – Strategis

  • In 2004 Retail represented approximately 15% of employment – StatsCan


Recent trends in canadian retail

Recent Trends in Canadian Retail

  • Increased globalization

  • New store formats and locations

  • Increased use of technology

  • Channel blurring

  • Changing consumer behaviour


Special characteristics

Special Characteristics

  • Small average sales

  • Impulse purchases

  • Popularity of stores


Wal mart

Wal-Mart

  • Watch the Wal-Mart video and consider:

    • What does Wal-Mart do well?

    • Is Wal-Mart the perfect retailer?

  • Some interesting Wal-Mart sources:

    • http://www.walmartfacts.com/newsdesk/wal-mart-fact-sheets.aspx#a125

    • http://www.pbs.org/itvs/storewars/story.html


Figure 1 10 applying the retail concept

Figure 1.10 Applying the Retail Concept

Customer Orientation

Retailing

Concept

Coordinated Effort

Retail

Strategy

Value driven

Goal Orientation


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