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By Gabrielle Temple July 2011 Communications 605 National University Dr. Joan Van Tassel

Strategic Communication Message Dissemination Plan for The Boys & Girls Club of the Santa Clarita Valley. By Gabrielle Temple July 2011 Communications 605 National University Dr. Joan Van Tassel. Overview. 2,800 members Ages 7-17 Membership cost $36 year

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By Gabrielle Temple July 2011 Communications 605 National University Dr. Joan Van Tassel

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  1. Strategic Communication Message Dissemination Plan for The Boys & Girls Club of the Santa Clarita Valley By Gabrielle Temple July 2011 Communications 605 National University Dr. Joan Van Tassel

  2. Overview • 2,800 members • Ages 7-17 • Membership cost $36 year • Nationally recognized organization • Club highlights/programs • Current climate • Keys to success

  3. Communication Goals • Increase Membership • Increase donations • Reach new target audience • Changed perception or image of the Club • Use of new media platforms • Increase community awareness

  4. Plan Objectives • Use of new media • Club goals • Affordability • Key components to reach working parents • Appeal to specific target audience • Target audience and current impression of Club and direction

  5. Our Audience • Who is the target audience? • Why change is needed

  6. Media Platforms • Newsletter • Content • Images and change in perception • Direct Mailer • Areas selected • Reach/scope of mailer

  7. Media Platforms Cont. • Social Media • Why this medium? • Partnerships – Pearson Education • Facebook & Twitter • Public Relations & Local Media • Maintain good relationships • What local media is available? • Highlight special events

  8. Implementation • Volunteers & impact • Collaborative effort • Use of key publics • Our message • Time, effort & financial support

  9. Evaluation • Why it is important • How we measure • Examples of evaluations that will be done throughout the campaign.

  10. Conclusion • Background information on the Club • Why the plan is needed • Site locations and intended impact • Planning, planning, planning….. • Introduction of Club Ambassadors • New communication platforms and how they all work together

  11. Questions? • Please contact me at: • Gabrielle Temple • 661-555-9999 • gabiet@yahoo.com

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