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BE IN THE KNOW AND FIRST TO KNOW IN ECOTOURISM

BE IN THE KNOW AND FIRST TO KNOW IN ECOTOURISM. Spirit of Japan Travel President Masaru Takayama. Know your Market Profile. @JapanEcotour. www.eco-tourism.jp. What age/sex are you targeting? Which countries/regions? Family, groups, individuals? Upper market/backpackers?.

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BE IN THE KNOW AND FIRST TO KNOW IN ECOTOURISM

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  1. BE IN THE KNOW AND FIRST TO KNOW IN ECOTOURISM Spirit of Japan Travel President Masaru Takayama

  2. Know your Market Profile @JapanEcotour www.eco-tourism.jp What age/sex are you targeting? Which countries/regions? Family, groups, individuals? Upper market/backpackers?

  3. Ecotourism Market Profile @JapanEcotour Age:35-54 (male & female) Composition:60% couple, 15% family, 13% single Duration:50% prefer 8-14days Expenditure:25% say USD1-1.5K Elements: 1wilderness setting, 2 wilderness viewing, 3 hiking/trekking (TIES 2000, Ecotourism Statistical Fact Sheet)

  4. US Ecotourists ProfileIn-flight survey to Mexico @JapanEcotour • Age:35-54 (42%, 49% for the world) • 18-34(34%), over 55(24%) • Duration:12days (9average) • Expenditure:USD66/day(88average) • Elements: 6 times more in camping/hiking, 5 times more to national parks, 3 times more to ethnic heritage sites (WTO 2002, The U.S. Ecotousim Market)

  5. Sources of InformationUS Ecotourists UK Ecotourists @JapanEcotour 55% 44% Internet Travel sites 49% 41% Travel Guides 44% 26% Magazine Articles 43% 27% Friends 31% >20% Family 26% >20% Tourist Office brochures >20% 36% Travel Agent (WTO, Tourism Queensland Australia)

  6. Making GREEN Transparent @JapanEcotour Image from www.treehugger.com

  7. Making GREEN Transparent @JapanEcotour Cambodian kid drinking rainwater S A Y S W H O? GREEN or GREENWASH?

  8. Going GREEN Make Sense for ecotourism @JapanEcotour More exposure in pertinent media Study/Insepection Inquiries Filtered ideal clients Passionate networking partners Word of mouth (mouse) Feels Good and proud of it!

  9. How we do it, then? @JapanEcotour • Priorities on; • single (neighboring) destination(s) • long stay • eco-lodging • nature-based and cultural activities peculiar to the area • locally grown food (harvest and cook) • local guides/staff • public transportation • carbon offset

  10. Single destination/Long Stay @JapanEcotour < local profit < sense of belongingness < gain trust > carbon emission thru transportation > risk of itinerary management

  11. Eco-lodging @JapanEcotour Certification and Registration Japan Ecolodge Association– www.japan-ecolodge.org Private, family-operated, locally owned

  12. Activities peculiar to the area @JapanEcotour Be fun Be creative Be unique Be ready Be proud Be informative Be educational Be eco-minded

  13. Go LOCAL! @JapanEcotour >Food kilometreage Organic, in season Guides native to the area After-hour networking

  14. Public Transportation @JapanEcotour Small, one party group In the community > 90% less than flying Reliable service(cost, time) Fun ride

  15. Carbon-offset @JapanEcotour Stay cool to buy or sweat Monitor carbon footprint

  16. Choose GREEN Stay GREEN @JapanEcotour Don’t expect for immediate outcome, results follow the performance. Believe in what you do, and do it right. Create supply, don’t wait for the demand You are not alone in the game, ask for help. Stay tuned with the industry regardless of where you are

  17. Thank you for your kind attension! @JapanEcotour Spirit of Japan Travel (www.eco-tourism.jp) Japan Ecolodge Association (www.japan-ecolodge.org) The International Ecotourism Society (www.ecotourism.org) Asia Pacific Ecotourism Society (Facebook) DISCOUNTS ON MEMBERS IN THE ABOVE ORGANIZATIONS

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