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MIS 750 ( MANAGEMENT INFORMATON SYSTEMS)

MIS 750 ( MANAGEMENT INFORMATON SYSTEMS). Prepared by: Nur Shafarini bt Mohd Nawi 2009221266 Nur Rashidah binti Ab.Manan 2008531837 Nor Azmawati Binti Abd Aziz 2009841554. COMPANY BACKGROUND.

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MIS 750 ( MANAGEMENT INFORMATON SYSTEMS)

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  1. MIS 750(MANAGEMENT INFORMATON SYSTEMS) Prepared by: NurShafarinibtMohdNawi 2009221266 NurRashidahbintiAb.Manan 2008531837 Nor Azmawati Binti Abd Aziz 2009841554

  2. COMPANY BACKGROUND • as Asia’s leading airline was established with the dream of making flying possible for everyone. • Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. • With a route network that spans through more than 20 countries, AirAsia continues to pave the way for low-cost aviation through their innovative solutions, efficient processes and a passionate approach to business. • Together with their associate companies, AirAsia X, Thai AirAsia and Indonesia AirAsia, AirAsia is set to take low-cost flying to an all new high with their believe, ‘’Now Everyone Can Fly’’.

  3. COMPANY FOUNDER • Dato' Sri Anthony Francis Fernandes – founder CEO of AirAsia

  4. CORE BUSINESS • Airlines Industry – Low cost carrier (LCC)

  5. BUSINESS MODEL SIMPLE PRODUCT (No Frills) LOW OPERATING COSTS Low Cost Carriers (LCC) POSITIONING Low Cost Carrier Business Model

  6. Competitive Advantage

  7. Marketing Strategy AIR ASIA

  8. Market Opportunity

  9. IT APPLICATIONS

  10. LEVEL ONE : Customer contact such as telephone contact, mailing and fax was handled by travel agencies LEVEL TWO : At this level, Air Asia became Asia’s first airline to go ticketless. LEVEL THREE : Systems such as Electronic Data Interchange (EDI) information were developed to increase the efficiency. EDI was developed to support B2C activities.

  11. LEVEL FOUR : Air Asia introduced online booking through its website at ww.airasia.com on 10th May 2002 LEVEL FIVE : Air Asia was the first airline in the world to practice booking air tickets through short messaging service (SMS).

  12. Yield Management System (YMS) Enterprise Resource Planning System (ERP) Computer Reservation System (CRS) CURRENT STRATEGIC IT IMPLEMENTATION

  13. POTENTIAL STRATEGIC IT IMPLEMENTATIONCustomer Relationship Management (CRM)

  14. SUCCESS STORIES Awards and Recognition

  15. LESSON LEARNT Analyze Process and Infrastructure Evaluate People & Partners Evaluate Leadership and Governance Assess Organization and Culture

  16. THANK YOU Have a Pleasant Flight with

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