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Green IT Fujitsu Technology Solutions

Green IT Fujitsu Technology Solutions. Dr. Bernd Kosch, Head of Environmental Technologies July 2009. Fujitsu and Environmental Sustainability. Sustainability is a key value in “The Fujitsu Way”. Our approach unites the needs of our clients’ business challenges and the environment

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Green IT Fujitsu Technology Solutions

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  1. Green ITFujitsu Technology Solutions Dr. Bernd Kosch, Head of Environmental Technologies July 2009

  2. Fujitsu and Environmental Sustainability • Sustainability is a key value in “The Fujitsu Way”. • Our approach unites the needs of our clients’ business challenges and the environment • We are an industry leader in sustainability through our green DNA • We use the 3R approach of Reduce, Reuse and Recycle.

  3. Integrated Environmental Protection Customer DeveloppmentSupplier Recycling & Disposal Production Employees Competence Responsibility Product Use Legal requirements Environmental Management System certified according to ISO 14001 Including all Employees and Suppliers

  4. Environmental Management • Core Environmental Concept: “Green Policy 21”The Fujitsu Group carries out environmental activities in every area of business under the slogan: “We make every activity green.” • Major Environmental Achievements • Fujitsu Group Environmental Protection Program (Stage I) begins in 1993 • Environmental accounting starts in 1998 • ISO14001 globally integrated certification acquired in 2005, covering all Group operations worldwide • External Assessment • Fujitsu has been named to the Dow Jones Sustainability Indexes for 10 straight years Green Policy 21

  5. Fujitsu – Heritage and Future Roadmap Green Policy Innovation (Jul 08) Target to reduce CO2 emissions in Japan by 30m tonnes pa by 2020 2009 Launch zero-watt stand by PC Launch of TX120 S2 first Energy star compliant desktop derived server 2008 Launch zero-watt stand by monitorLaunch TX120 S1 as most energy saving server 2007 Environmentally conscious solutions introduced World’s 1st green consumer PC 2010 onwards - Stage 6 Focus on extending programme across all geographies and companies 2004 Super green products introduced 2002 World’s 1st green motherboard 2007 to 2010 Target to reduce CO2e emissions in Japan by 7m tonnes 1998 Green products introduced 2007 to 2009 - Stage 5 “Green innovation” extended across all areas Member of Green Grid Joined Climate Savers Computing Initiative 1995 – 1998 Rated No.1 by Bund for Green PCs 1994 ISO14001 accreditation 1st IT manufacturer (ICL) to receive Blue Angel eco label 2004 to 2006 - Stage 4 Shift to focus on sustainable environment working with customers and partners RoHS achieved ahead of deadline 1993 1st Green PC on the market 2001 to 2003 - Stage 3 Focus on enabling a “recycling society” 1993 to 2000 - Stages I and 2 Establishing the foundations for environmental management 1988 European Recycling Centre opened 4

  6. Helping our Clients ASSESSING THE CHALLENGE FOR THE ORGANISATION Iterative process of identifying the opportunities and managing the changes Diagnose Understanding the issues Identifying the opportunities Define Defining the response Setting clear priorities and actions Deliver Delivering the changes Monitoring progress Continually Improve Green toolkit - breadth and depth to assess the 2% and the 98% Value toolkit - evaluate and select the opportunities, build the business case and roadmap Delivery projects and programmes - Transformation and quick wins

  7. Summary • Fujitsu drives innovation to integrate business benefit and sustainability by: • Creation – developing new technology solutions and services • Change – ensuring we minimise our own impact and that of our supply chain • Collaboration – working in partnership to enable our clients to reduce their impact

  8. Detailed Slides

  9. Agenda • The different faces of Green IT • Heritage and ambition of Fujitsu in Green IT • CO2- and Cost – optimisation in the use-phase of IT • at the systems-level: power saving and efficiency • at the architecture-level: dynamic infrastructures • at the data centre level: physical design to optimise PUE • “as a service” level, best practice in Fujitsu data centres • Solutions to reduce environmental load by IT

  10. Faces of Green IT • Environmental optimization of products and production processes • Reduction and management of hazardous substances in products, production processes and supply chain • Reuse, recycling and alternate materials – reducing electronic waste • Product lifecycle energy balance: production-, use- and recycling-phase • Energy saving in IT use • Reducing energy waste in unused systems, primarily by improved management of large client populations • Increased efficiency and optimized sizing of server-systems • Efficiency gains from dynamic provisioning and virtualization • Increasing the PUE (power usage effectiveness) in large scale data centres • Energy saving by IT use • IT accounts for 2% of world energy consumption. In many cases, IT can help reduce the other 98% at an average rate of 5:1 efficiency

  11. Heritage and Ambition of Fujitsu • Fujitsu is a pioneer and role model of Green IT: • Recycling since 1988, • Green PC since 1993, “supergreen” products since 2004 • Always ahead of environmental regulations, positive NGO rankings, comprehensive product and process certifications and labeling • Active member in the relevant industry consortia • Holistic Green products approach since the 90s: products / production / reuse & recycling / overall corporate policy • “Green policy innovation” – “Green policy 2020” • 6 stage environmental program and mid-term program to reduce CO2in IT and by IT

  12. Areas of IT Energy Consumption • Large numbers of client systems and office servers • Such systems typically run at extremely low utilization rates. Therefore, energy efficiency (work/Watt) is less important than limiting total consumption in defined states of operation and managing state transitions. • Servers and storage systems in enterprise datacenters • SPECpower provides the relevant metric to distinguish different degrees of efficiency in servers, there are no general datacenter metrics (yet) • Since power consumption of servers is not proportional to load increased utilization improves energy efficiency • Datacenter physical environment • PUE (power usage effectiveness, originally defined by TGG) is now the accepted criterion to judge efficiency of the datacenter facilities. Power distribution and heat removal are the relevant contributors to energy consumption.

  13. Saving Energy in Corporate IT • Infrastructure Products and Services • Office: System management and advanced HW-technology to optimize stand-by/hibernation, low-power sizing options • Datacenter: Advanced HW-technology to optimize performance per Watt and enable dynamic provisioning • Infrastructure Solutions: Virtualization and dynamic provisioning to increase utilization rates in consolidated application environments • Managed Infrastructure: Expert support services for operation and life-cycle optimization • Infrastructure as a Service: Leveraging scale economies by accessing centrally shared infrastructure • Datacenter physical design: Consulting services to improve the PUE in datacenters with advanced layout, power-provisioning and cooling concepts, leading PUE in own datacenters Dynamic Infrastructures

  14. Office – System Considerations • System management • is the leading source for energy saving in client systems. CPU active idle state consumes typically 60+% of peak load state. The first priority is to consolidate and use a dynamically provisioned server pool, and then for those servers that have low utilisation and low idle periods to move to sleep state. • System sizing: small servers and thin clients • For systems that reach peak load conditions in a small fraction of total operation time, reducing average power by downsizing is more relevant than increasing energy efficiency. • Increasing energy efficiency for clients and office servers is primarily a topic for consolidation of client processing-power in a virtualized environment where client related CPU-power is provided in the data centre • Super-low power consumption in sleep states • Since (well managed) clients spend most of their time in sleep / hibernate states, those states should consume the lowest possible power. Overall strategy should be to move into sleep asap.

  15. IT Architecture Considerations • Virtualization and dynamic provisioning has the leading impact • Due to the disproportional scaling of power and performance consolidating virtualized servers is the leading source of datacenter energy efficiency • Predefined dynamic infrastructure solutions can facilitate and enhance the approach • This is a one-time gain while server technology related gains can be repeated by continuous hardware refresh • Gains from dynamic provisioning and virtualization of servers can create a similar load scenario in a scale-out configuration as we know it from mainframe configurations. Efficiency is generated by increased utilization. • Gains from improved server technology are repeatable. The SPECpower top scores are expected to improve continuously at the present rate. • Datacenter-architecture should therefore rely on dynamic component provisioning and enable hardware refresh.

  16. Managed Services and IT “as a service” • Managing customers’ data centre and office equipment • Data centres - consolidating IT estate and making thefacility more efficient • End-user environments – reducing impact of PCs,printing and office consumables • Provision and disposal of IT equipment • Data centre and client infrastructureas a service • Workplace as a service offerings • Data centre as a service offerings, hosted applicationsin a state-of-the-art Fujitsu data centre • power provisioning and cooling • The new “London North” data centreconstitutes a reference case for Green IT

  17. Datacentre Design Considerations • Apply PUE best-practice scenarios • PUE is the ratio of energy that goes into a data centre to the energythat is consumed by the IT-equipment running in the data centre.It indicates the overhead of the facility • PUE was defined by the Green Grid industry consortium and hasseen broad adoption in other bodies (e.g. the EU DatacentreCode of Conduct) • Fujitsu is a member of the Green Grid and provides consulting onPUE optimization • PUE depends on data centre layout and facilityfeature set • computer-room layout and construction • power provisioning and cooling • Modified PUE definitions take heat-recycling into account • Providing part of the data centre electricity byalternate sources • can reduce overall environmental load make economic sense • is a regulatory requirement in some metropolitan areas

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