Digital Marketing Mastermind Mindset Coaching - SKARTEC Digital Marketing Academy

1. Advanced Digital Marketing Specialist Certification Learn From The Expert Course director Suresh Kalyanasundaram SKARTEC Digital Marketing Academy

2. 1. Broad Contours 8. Instructor 2. Unique Features 9. About SKARTEC 3. Who Should Attend 10. Delivery Methodology 4. Course Schedule 11. How to Register 5. Course Content 12. Payment Details 6. Certification Criteria 13. Detailed Module Content 7. Program Director

3. Broad Contours Delivery Methodology: Live, Interactive, Online; Direct to Device & Classroom Sessions Duration: 8 weeks; 2 hours per day, Monday to Saturday Schedule: Online (7:30 to 9:30 AM) & (7:30 to 9:30 PM). Offline 10:30 to 12:30 PM, 4:30 to 6:30 PM Fees: INR 25,000 all inclusive (Mode of payment: Cash, Cheque, Online Transfer, PayTM)

4. Unique Features Pioneers in Digital Marketing Training •This is the 40thBatch of our Digital Marketing program Pedagogy •A mix of lectures, case discussions and assignments for a holistic learning Industry Recognized Course •The course syllabus is reviewed by regularly updated basis latest trends. Certification •Course Certificate from SKARTEC Digital Marketing Academy •Hands on experience through project implementation •Google AdWords, HubSpot, Facebook, SEMrush, Hootsuite, Bing Ads •SKARTEC Digital Marketing Academy has trained 50+ students in the Digital Marketing Domain •Expert led training sessions available both online & offline •Curated list of online resources, guides and websites

5. Who can attend Designed for Marketing, Advertising, Product Management, Sales and Business Development Professionals  Graduates from any stream (B.Com., B.A., B.Sc., Engineering, MBA etc.)  Digital marketing professionals desiring to enhance their knowledge  Marketing professionals wanting to add digital marketing to their skills portfolio  Entrepreneurs using digital marketing to improve their business performance  Sales/Business Development professionals wanting to branch out into the digital marketing domain  Business owners who want to capitalize on the opportunities in the digital marketing domain *** Non-graduates are not eligible for this course as their job opportunities are limited.

6. Course Contents – 20 Power-Packed Modules Sr. No. 1. 2. Modules/ Sessions Introduction to digital marketing Introduction to Web Design, Development & Content How Search Engines work & Advanced Search Engine Optimization Search Engine Marketing/ AdWords Display Advertising/ GDN Email Marketing / Mailchimp Lead Generation Funnels Mobile Marketing Growth Hacking Social Media & Facebook Marketing Sr. No. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Modules/ Sessions Twitter Marketing LinkedIn Marketing Instagram Marketing Video Marketing & SEO Content Marketing Affiliate Marketing ORM/ Social Listening WordPress Website [Live Project] Google Analytics Digital Marketing Strategy 3 & 4 4. 5. 6. 7. 8. 9. 10.

7. Certification Criteria Assignments will be given time to time and student’s progress will be monitored.  SKARTEC Digital Marketing Academy to issue certificate of successful completion of the course & assignments.  For Google AdWords and other certifications, we will provide with necessary study materials to successfully clear the exams and get certified. 

8. Sample Certificate SAMPLE CERTIFICATE SAMPLE CERTIFICATE *For illustrative purposes only

9. Digital Marketing Expert Trainer  Suresh is a seasoned senior marketing professional with 25+ years experience in sales & marketing, digital advancements, online marketing and digital approach.  He’s an Inbound Marketing & Google Accredited professional.  While specializing in online advertising, he brings a breadth of advertising, branding, design and management expertise across a broad assortment of digital and traditional advertising methods. Suresh Kalyanasundaram  Check out his LinkedIn profile.

10. About SKARTEC Digital Marketing Academy  SKARTEC Digital Marketing Academy gives you the most powerful launch pad possible for your digital marketing career, anywhere in the world.  Our goal is to transform students into 360-degree professionals who can bring about change in a fast- evolving world.  This digital marketing course is ideal for those with limited experience in digital marketing, or for smaller companies without a dedicated marketing team Website: https://skartecedu.in

11. Delivery Method  This is a offered both Online & Offline courses  Our live, instructor-led sessions can be attended from your PC/Laptop using an internet connection  Start learning our digital marketing program from any where System Requirements • PC/Laptop • Web Camera • Headphone with Mic • Internet connection with > 1Mbps Speed • Online Meeting Link will be sent to participants prior to start of the sessions. SKARTEC – Your Blueprint For Digital Marketing Success

12. Payment Details Course Fee: The Program Fee is INR 25,000 (all inclusive) ***Refunds Policy: The fees paid is not refundable nor transferable.

13. DETAILED MODULE WISE CONTENTS

14. 1. An Introduction to digital marketing Before you can begin promoting any business, there are some fundamental digital marketing and advertising principles that you want to understand. We will demonstrate the ability to apply digital marketing concepts throughout the advertising function in any business enterprise. You will learn how to harness the power of online advertising as a core driver of the marketing strategy for any company. Topics Covered: What is digital marketing Why digital marketing is important or a necessity today Internet users by country & The scope of digital marketing in India Types of digital marketing & Common marketing strategies Role of digital marketing in the advertising world Difference between Digital Marketing and Traditional marketing The online marketing mix International Online Marketing Challenges in international online marketing • • • • • • • • •

15. 2. Website Design, Development & Content Topics Covered: Illustrate the best practices for designing a website Estimate the importance of a website’s UI Interface (UI) & User Experience (UX) Website design, content development basis your target audience How to assess your target audience using Personas. Optimize the website according to the user’s need Examine how your website design can increase sales • • • • • •

16. 3&4. Advanced Search Engine Optimization We’ll equip you with the core understanding, technical know-how and insights to construct and implement a Search Engine Optimization Strategy that dramatically improves any website ranking and ranking with the most popular search engines. You will also get to comprehend the different SEO Tools available as well as multiple link building strategies. Topics Covered: • Understanding search engines • Types of search • Challenges faced by website owners • How search engines operate • Page relevance and ranking • Google’s search procedure • Google Algorithmic updates • What is SEO & Why do we need it • Important SEO elements in a web page • What is On-Page & Off-Page SEO • Ways to increase page speed • What is a keyword & why do you need keywords Topics Covered: • On-Page SEO – In-depth learning • Off-Page SEO – In-depth learning

17. 5. Search Engine Marketing/ Google Ads Search advertising with Google Ads is robust, flexible and data-driven, providing you high levels of management control — but you will need to have the basics set up. This Google Ads training will provide you with a step-by-step guide to establishing an excellent effort and then optimizing and review your account to get the best outcomes for your organization. Topics Covered: • Key Features & Terminology Used • The Google Ads Account Hierarchy • Planning and Creating Effective Campaigns • The Role of Ad Groups • What is Ad Rank? • Researching and Using Keywords & Match Types • Creating Killer Adverts & Landing Pages (CRO) • Conversion Tracking Methods • Optimizing Your Google Ad Campaigns • Keyword Performance & Quality Score • Measuring & Testing Ads

18. 6. Display/ Banner Ads Google display network is all about using the power of Google outside of the research engine. What does this mean? This means that by using Google AdWords campaign console, you can target sites based on keywords in their content or themes and/or place advertisements by site names. GDN is a network of websites that run Google ads. GDN sites comprise of YouTube, Gmail and more than a thousand Google partners which include all AdSense and DoubleClick Ad Exchange associate websites which allow display and text ads on their website pages. Topics covered: Define display advertising Objective of a display ad Types of banner ads Common ways of targeting ads Sizes of banner ads Various Ad formats Making banner ads effective Banner Ad design tips • • • • • • • •

19. 7. Email Marketing You’ll learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.” By the time you finish this module, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers. You will also learn how to design awesome looking emailers using Mailchimp. Topics covered: Understanding benefits of e-mail marketing Explore permission marketing and spamming Identify technical requirements for e-mail marketing Learn how to increase open and CTR Follow steps for designing an effective email campaign MailChimp & how we use it for email marketing How to create Opt-in forms? • • • • • • •

20. 8. Lead Generation Funnels You will also learn about website conversion rate and usability. You’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that is MORE valuable, all while spending LESS to acquire them and much more. Topics covered: Lead generation model Why do you need lead generation? What are sales funnels? Mapping lead generation to your funnel Steps to create a successful lead generation strategy The mechanics of lead generation Creating Lead Magnets Lead generation strategies Inbound marketing Content marketing strategies • • • • • • • • • •

21. 9. Growth Hacking/ Growth Marketing Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business. Topics covered: What is growth hacking? Lean marketing funnel Setting up analytics Ways of inbound marketing Be an expert in email marketing Using Paid channels & Retargeting Building viral mechanisms Activating your audience Influencers & Advocates Keeping your customers happy • • • • • • • • • •

22. 10/11/12 Social Media Marketing with FB, Twitter, LinkedIn, Instagram You will understand how to engage with your customers across a wide range of social media platforms. We will also give you the techniques and tools to harness the opportunities provided by best practice social media marketing. You will also learn how to implement the full range of advertising and social features in order to build and sustain relationships with customers. We will give you essential skills to plan, run and manage an effective online advertising campaign using Facebook, YouTube Ads, Twitter Ads, and LinkedIn Ads, Pinterest. You will learn how to effectively target and retarget ready to buy customers to achieve demonstrable ROI.

23. 13. Video Marketing & Video SEO We will provide you with a solid understanding of the rapid evolution of the video and mobile marketing landscape. Focusing on cutting-edge case studies, you will gain knowledge of the strategies and technologies of best practice video and mobile marketing. Topics covered: Benefits of YouTube Tips to make your YouTube channel successful Work out what you want to achieve Killer Strategies Strategies for improved conversions Advertising on YouTube YouTube SEO Free Premium Video Marketing Software Checklist for successful video campaign Video Promotion Methods • • • • • • • • • •

24. 14. ORM & Social Listening Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. Done well, online reputation management creates balance, counteracts misleading trends, and allows you to put your best foot forward. Topics covered: What is online reputation management? Why is ORM required? Managing your online reputation Tools for monitoring Ways to maintain your online reputation Case studies • • • • • •

25. 15. Content Marketing A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Topics covered: What is content marketing? Why do you create content? Benefits of having great content Why do you need a content marketing strategy? Laying a solid foundation Aligning with the different stages of buyers journey Using buyer personas Mapping content through the buyer's journey Nurturing your prospects Content marketing success Case Studies • • • • • • • • • • •

26. 16. Affiliate Marketing A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals. Topics covered: What is affiliate marketing? What makes affiliate marketing so great? Building successful affiliate website Tips for succeeding as an affiliate Pitfalls to avoid Picking a niche Finding good affiliate products to promote Finding evergreen niches and much more • • • • • • • • •

27. 17. WordPress Website Development WordPress is the largest self-hosted blogging tool and is used on millions of sites worldwide. Many famous blogs, news outlets, music sites, Fortune 500 companies, and celebrities are using WordPress. In 8 hours, you will build your own e-commerce website and after that, you can build any website of your own. 2 weeks limited access to our domain for practical training. Topics covered: What is WordPress? Exploring WordPress Dashboard & Settings WordPress Posts v/s Pages Creating a WordPress Post Adding Images to Posts & Pages What are WordPress Themes & Plugins Selecting the best WordPress Themes & Plugins Creating a custom menu WordPress Security On-Page SEO Practical Build an E-Commerce Website • • • • • • • • • • •

28. 18. Google Analytics Google Analytics gives you the digital analytics tools you need to analyze data from all touch-points in one place, for a deeper understanding of the customer experience. This module enables you to fully measure, monitor and optimize your digital marketing activities. Topics covered: Online objectives What does Google Analytics track? Components of Google Analytics Account set-up Analytics code Audience and dashboard Understanding dimensions & metrics Traffic sources Bounce rate Reporting and real-time reporting • • • • • • • • • •

29. 19. Digital Marketing Strategy This module provides a structured approach for bringing all the strands of the Certified Digital Marketing Specialist Program, to create a coherent digital marketing plan. Topics covered: Ethical issues with the internet What is digital marketing campaign? Creating successful digital marketing campaigns How to make an Internet marketing plan Digital Marketing Strategy – Case study • • • • •

30. 20. Mobile Marketing Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Topics covered: Introduction to Mobile Marketing Mobile Products & Services Promotions & Incentives Integration with Marketing Mix Mobile Advertising Mobile Analysis Rules & Regulations To Follow • • • • • • •

31. Disclaimer This presentation has been prepared for general understanding of the candidates about the course. SKARTEC Digital Marketing Academy reserves the right, in its sole discretion, to revise, add, supplement or complement the academic aspects of the course including but not limited to the curriculum, admission norms, examination, evaluation criteria and the nomenclature of the course as well as the certificate/credential awarded to the candidates. We prefer only Graduates & Above, as the scope for jobs are limited for non-graduates.

32. Reach out to us at +91 - 97414 27564 Email: suresh@skartecedu.in Website | Facebook | Twitter | LinkedIn | Medium | Pinterest | Quora