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FRENCH CONNECTION(UK). About French Connection. French Connection is a retailer/wholesaler of fashion accessories and clothing Founded in 1972 Features a variety advertising campaigns that are more than often risqué

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FRENCH CONNECTION(UK)

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FRENCH CONNECTION(UK)


About French Connection

  • French Connection is a retailer/wholesaler of fashion accessories and clothing

  • Founded in 1972

  • Features a variety advertising campaigns that are more than often risqué

  • In 1997, French Connection (UK) abbreviated their name into an acronym and formed a rather controversial advertising campaign...


Font: Eurostile (Spaced)

Designed by Trevor Beattie

Registered trademark

Generally written in lowercase


Trevor Beattie

  • Motto/Mantra: “Get noticed”

  • Created the “FCUK” campaign in September 1997

  • Previously had worked Wonderbra’s also controversial “Hello Boys” ad campaign

  • Campaign helped French Connection rise to success

  • His simple design helped sell over half a million shirts valued at £20Over £10,000,000 or $16,051,533.76(AUD)


  • Between 1999 and 2003, French Connection sales had tripled in value and profits had also grown in a similar fashion

  • In total, about 20% of French Connection sales were branded with the controversial FCUK logo at the time


  • In 2011, French connection had a revenue of:

  • £213.8 million Global British Pounds.

    Or

  • $344,158,871.49 AUD


T-Shirt Designs

  • fcuk fashion

  • fcuk this

  • hot as fcuk

  • mile high fcuk

  • too busy to fcuk

  • fcuk football

  • lucky fcuk

  • fun comes usually kneeling

  • fcuk on the beach

  • cool as fcuk

  • fondle constantly until knackered

  • fcuk in hull

  • no fcukin worries

  • fcuk off

  • chugging the fcuk

  • munching on fcuk


Do you think that this is appropriate?Do you find the name to be funny, or just plain inappropriate?


Fin.


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