French connection uk
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FRENCH CONNECTION(UK). About French Connection. French Connection is a retailer/wholesaler of fashion accessories and clothing Founded in 1972 Features a variety advertising campaigns that are more than often risqué

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FRENCH CONNECTION(UK)

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French connection uk

FRENCH CONNECTION(UK)


About french connection

About French Connection

  • French Connection is a retailer/wholesaler of fashion accessories and clothing

  • Founded in 1972

  • Features a variety advertising campaigns that are more than often risqué

  • In 1997, French Connection (UK) abbreviated their name into an acronym and formed a rather controversial advertising campaign...


French connection uk

Font: Eurostile (Spaced)

Designed by Trevor Beattie

Registered trademark

Generally written in lowercase


Trevor beattie

Trevor Beattie

  • Motto/Mantra: “Get noticed”

  • Created the “FCUK” campaign in September 1997

  • Previously had worked Wonderbra’s also controversial “Hello Boys” ad campaign

  • Campaign helped French Connection rise to success

  • His simple design helped sell over half a million shirts valued at £20Over £10,000,000 or $16,051,533.76(AUD)


French connection uk

  • Between 1999 and 2003, French Connection sales had tripled in value and profits had also grown in a similar fashion

  • In total, about 20% of French Connection sales were branded with the controversial FCUK logo at the time


French connection uk

  • In 2011, French connection had a revenue of:

  • £213.8 million Global British Pounds.

    Or

  • $344,158,871.49 AUD


T shirt designs

T-Shirt Designs

  • fcuk fashion

  • fcuk this

  • hot as fcuk

  • mile high fcuk

  • too busy to fcuk

  • fcuk football

  • lucky fcuk

  • fun comes usually kneeling

  • fcuk on the beach

  • cool as fcuk

  • fondle constantly until knackered

  • fcuk in hull

  • no fcukin worries

  • fcuk off

  • chugging the fcuk

  • munching on fcuk


Do you think that this is appropriate do you find the name to be funny or just plain inappropriate

Do you think that this is appropriate?Do you find the name to be funny, or just plain inappropriate?


French connection uk

Fin.


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