1 / 14

Assembly and Reformation logo presentation

Assembly and Reformation logo presentation. To develop the logo/s we considered that. The new LWF visual identity was launched in 2013 There is a need for recognition with the global logo The Assembly 2017 coincides with the Reformation Anniversary

Download Presentation

Assembly and Reformation logo presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Assembly and Reformation logo presentation

  2. To develop the logo/s we considered that • The new LWF visual identity was launched in 2013 • There is a need for recognition with the global logo • The Assembly 2017 coincides with the Reformation Anniversary • There is a need for a joint look and feel • The Reformation is a global citizen – the Assembly is in Windhoek • There is a need for a regional and local recognition/flavor

  3. What do we want to visually express with the Assembly and Reformation logo? • The theological foundation as expressed in the theme: Liberated by God’s grace • Visual recognition with the LWF global logo and a visual link to our history • The global and regional perspective of our communion, of the Reformation and of the Assembly being in Namibia

  4. 1) Theological foundation - Liberated by God’s grace This could be visually expressed through theological emblems such as • The dove; God’s covenant • The cross; God’s grace • Hands up-lifted; wo/men freed to serve

  5. 2) Recognition and Link to History • Colors and emblems in the Assembly and Reformation logo resemble those of the LWF global logo • Elements from previous assembly logos are integrated (2003 in Winnipeg, 2010 in Stuttgart)

  6. 3) Global and Regional Perspective The global and regional perspectives are visually expressed through • Colors (the Namibian flag, sea, desert and grassland) • The Luther rose (our global Lutheran heritage)

  7. The different elements of the logo and what they express can be summed up as follows:

  8. God’s grace

  9. God’s covenant

  10. Our Lutheran heritage

  11. Set free to serve

  12. The Reformation Logo

  13. The Assembly Logo

  14. For more information please visit http://www.lutheranworld.org/content/resource-2017-logo Or contact Head of Communications Heidi Martinussen at hpm@lutheranworld.org

More Related