Historical movie trailers. Creating Movie Trailers using iMovie Digital Media III Mr. Reed. Selling an idea.
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Movies are not cheap to produce: For instance James Cameron’s blockbuster Avatar is reported to have cost between $300 and $500 million dollars to launch from an idea to cinema screen.
The success and failure of a film can rely heavily on the way it is promoted to the public. Hollywood puts in a great deal of effort to persuade us to part with our hard earned cash to see something we really know very little about.
The most effective way they do this is with film trailers.
Movie trailers are snapshot of what we should expect to see in the film.
Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and without producing spoilers. For this purpose the scenes are not necessarily in the order in which they appear in the film. A trailer has to achieve that in less than two and a half minutes. Each studio or distributor is allowed to exceed this time limit once a year, if they feel it is necessary for a particular film (source: WikiPedia)