Fairtrade, The FAIRTRADE Mark and Fairtrade in The UK
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Fairtrade, The FAIRTRADE Mark and Fairtrade in The UK Mark Varney The Fairtrade Foundation. The Fairtrade Foundation’s Vision.

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Fairtrade, The FAIRTRADE Mark and Fairtrade in The UK

Mark Varney

The Fairtrade Foundation


The Fairtrade Foundation’s Vision

“Our vision is of a world in which justice and sustainable development are at the heart of trade structures and practices so that everyone, through their work, can maintain a decent and dignified livelihood and develop their full potential.”


The scale of world poverty
The Scale of World Poverty

  • 1 billion people live on less than $1 a day

  • Half the world (about 3 billion) live on less than $2 a day

    So what does this actually mean for people in their daily lives ?

  • 1.1 billion (1 in 6) have no access to clean drinking water and 2.6 billion ( nearly half the world ) lack basic sanitation (WHO)

  • Approx 790 million are chronically undernourished

  • 30,000 children die every day due to poverty ( UNICEF )

    That is now about 10 million children a year under 5 yrs

    Source: Oxfam 2007



Fairtrade certification structure

Fairtrade Foundation - UK

TransFair USA

Max Havelaar Switzerland

Max Havelaar - France

TransFair Germany

Fairtrade Certification Structure

Fairtrade Labelling Organisation International (FLO)

FLO EV

FLO - Cert

  • Standards Unit (SU)

  • Producer Services & Relations (PSR)

  • Global Product Management (GPM)

  • Global Account Management (GAM)

  • Separate legal entity

  • Certifies Producer groups

  • Registered supply chains

  • Annual auditing

  • ISO 65

21 National Labelling Initiatives – “LI`s”

Fairtrade Mark Ireland


Fairtrade standards
FairtradeStandards

Social, Organisational and Gender

Environmental

Economic


Tipping the balance
Tipping the Balance

Increasing Fairtrade’s impact on producers’ lives

Shifting public opinion and consumer lifestyles to make Fairtrade the norm

Expanding business engagement with Fairtrade from just compliance to deeper commitment

Growing Fairtrade’s share of key markets to propel sales to a new level

Scaling up and developing the Fairtrade Systems


Increasing Fairtrade’s impact on producers’ lives




What commercial value can Fairtrade add? Fairtrade the norm

  • Contributes to brand equity and customer engagement

  • A tangible and easily identified part of company CSR strategy

  • Supports staff motivation and corporate pride

  • Helps develop links with local communities

  • Supports supply chain security and sustainability


Growing Fairtrade the normFairtrade’s share of key markets



Tipping the balance1
Tipping the Balance Fairtrade the norm

Increasing Fairtrade’s impact on producers’ lives

Shifting public opinion and consumer lifestyles to make Fairtrade the norm

Expanding business engagement with Fairtrade from just compliance to deeper commitment

Growing Fairtrade’s share of key markets to propel sales to a new level

Scaling up and developing the Fairtrade Systems


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