Communications & Career Development Unit Notes

1. Communications & Career Development Unit Notes Marketing I Marketing Essentials Textbook Chapter 8 (Communication) Chapter 37 and 38 (Employability Skills)

2. I. Elements of Communication • The process of exchanging information, ideas, and feelings. This process is made up of: • Sender and Receiver • The message • Channels • Feedback • Noise (Blocks) • Setting

3. Senders and Receivers • Every message must be sent, received, and understood • Use both verbal and nonverbal means • Speaking and writing are verbal • Facial expressions and body language are nonverbal

4. Messages • The information, ideas or feelings the sender wants to share

5. Channels • The avenues by which the message is delivered Face to Face Email Letters, Memos, Reports Telephone

6. Feedback • The receivers response to the message

7. Noise (Blocks) • Anything that interferes with understanding the message • Distractions • Emotional Blocks • Planning a Response

8. Communication Message Feedback Sender (Encodes the message) Receiver (Decodes the message) Noise

9. Setting • Where the communication takes place

10. Listening vs. Hearing • Difference between listening and hearing • Listening is a mental process and is vital to communication. • Hearing is a physical process and takes place in the ears. • We spend as much time listening as we do speaking, writing, and reading combined.

11. Listening Skills • Identify the purpose • Inform, Entertain, or Persuade • Look for a plan • Generalizations w/examples or evidence • Cause and effect • Comparison and contrast • Numeration • Give feedback • Nod, frown, ask questions, etc.

12. Listening Skills, continued • Search for an interest • Evaluate the message (There are times when you should listen with empathy/sympathy and times when you should make a judgment. Don’t let emotions get in your way of logic. Distinguish between fact and opinion.

13. Listening Skills, continued • Listen for more than verbal content (watch body language, expressions, pitch, voice quality, etc. that could change the meaning of the words) • Listen for conclusion • Take notes • Follow directions

14. III. Blocks to Listening • Distractions – Noises, environmental factors (too hot or too cold), interruptions, mind wandering • Emotional Blocks – Biases against the sender or the message being sent • Planning a Response – Thinking about what you are going to say

15. Jargon is often a block to communication • JARGON - Language that has meaning only in a particular career field. • It is appropriate to use when speaking or writing to people in your field but not to people who are not.

16. Verbal Skills (uses words but does not have to be spoken) Resume Application Form Cover Letter Answer and ask interview questions Follow up Letter Letter of Resignation Non Verbal Smile Good firm handshake Good eye contact Cross ankles only Good posture VI. Communication & Job Acquisition

17. Between 60% and 75% of all of your communication is nonverbal. • In the first four seconds people will make judgments about you: • I will or will not buy from this person. • I will or will not like this person. • I find this person kind, or not. • I find this person intelligent or not. • What are these judgments based on?

18. V. Types of written business communication • 1. Business Letters (includes these parts) • Return Address (sender) • Date • Inside Address (recipient) • Salutation • Body • Closing • Signature • Reference Initials I prefer block style letters for business, where everything is against the left margin.

19. Business Letter Formats _______________ _______________ _______________ ______________________________ _______________ _______________________________________________________________________________________________________________________________________________________________________________ ______________ ______________ _______ 1 • Block (Every thing against the left margin, as shown) • Modified Block (date, complimentary close, signature are spaced over) • Modified Block w/paragraph indentions (same as modified, but with indented paragraphs) 2 3 4 5 6 7 8

20. 2. Memo MEMO TO: IAHS Faculty FROM: Ms. Dunn MD DATE: February 3, 2004 RE: Valentine’s Parties This year we will allow each class to have a Valentine’s Party on February 13. We will also serve grilled hamburgers for lunch. We hope you will make this an enjoyable day for your students. • Written communication within a company or group rather than for outside correspondence. • Includes heading and body only Assignment: Write a memo to your classmates ________________________ ________________________________________________

21. VIII. Job Leads (places to find jobs) • Internet sites (www.monster.com, etc) • Newspaper (employment ads – see next slide) • Employment Agencies • Public (Govt. owned, free to use) • Private (charge a fee to use) • Networking (Friends, Family, etc) • Signs in windows • Direct calls (going in person, no ads) • Counselors, Co-op programs, etc

22. Types of Employment Ads • Help Wanted (A business or person wants to hire someone) • Blind Ad (A help wanted ad that doesn’t identify the employer) • Employment Wanted (A business or person who places an ad in hopes of finding employment) Assignment: Find at least one example of each in the newspaper, identify each

23. Help Wanted/Blind Ads • Bookkeeper needed, Experience necessary, send resume to Stovall Bookkeeping Service, 389 North Cummings Street, Fulton, MS • Dental Hygienist needed, experience required, send resume to P.O. Box 372, Tupelo, MS

24. Employment Wanted Ad • Advertising Consultant w/5 years experience, Masters Degree in Marketing/Business. Call (662) 231-3773 Day or Night

25. VII. Sources of Career Information • CHOICES (has internet links to job openings) • Dictionary of Occupational Titles (DOT) • Occupational Outlook Handbook (OOH) • Guide of Occupational Exploration These resources will tell you more about careers in which you might be interested.

26. VIII. Prepare the following Job Acquisition paperwork • Cover Letter • Resume • Job Application • Follow up letter or note • Participate in an interview • Letter of resignation Use samples from Marketing Essentials Textbook, the internet, MS Word templates, and the Job Handbook to help.