The Discover Sailing Program Club Implementation Guide. TITLE. DATE. The Discover Sailing Program Club Implementation Guide Program Introduction & Purpose Chapter 1 . TITLE. March 2013 . DATE. Welcome .
The Discover Sailing Program Club Implementation Guide
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The Discover Sailing ProgramClub Implementation Guide
The Discover Sailing ProgramClub Implementation GuideProgram Introduction & PurposeChapter 1
This presentation has an accompanying soundtrack you should now be hearing – if not check your audio and ensure you are in slideshow (full screen) mode
This presentation is for all club members with Gold Cards – the valued volunteers who lead our sport
This is Ross Kilborn, Sport Development Director at Yachting Australia, and this Program and presentation has been put together by the Sport Development Team at Yachting Australia, especially Participation Manager Daisy Brooke
This is the first of a series of 11 Chapters that will be released, one each month in 2013, that will go into the detail of the Discover Sailing Program that was launched in 2012.
There are explanatory materials and resources available to complement each Chapter
For further information your first contact should be your State Association or the Yachting Australia website under the tabs for
Education & Training
Launch Communications 2012
December 2011 – Sport Development Plan 2011-14
January 2012 – gemba Report
March 2012 – Gold Card Newsletter Q1
March 2102 - Letter to YATC’s
April 21012 - Letter to Commodores
June 2012 – Renewal Letter to YATC’s becoming DSC’s
June 2012 – Gold Card Newsletter Q2
July 2012 – Instructor Newsletter
July 2012 – Discover Sailing Update
October 2012 – Gold Card Newsletter Q3
December 2012 – Gold Card Newsletter Q4
Communications from your State Association
Promotion through the sailing media
Outline of this Chapter – Introduction
Introduce the Discover Sailing Program
Present background data
Discover Sailing - Program Definition
The Program is an Australia wide initiative that engages Yachting Australia, the State Associations and Clubs in a common objective of increasing participation in safe sailing at member clubs. It is primarily an attraction strategy and includes everything Yachting Australia does that services Australians who are not yet sailing at clubs.
Clubs indicated growing their membership is a priority
States want to assist clubs in increasing the numbers of people entering the sport
Yachting Australia aims to achieve the same success for States and clubs in the things that are important to them as it has achieved for high performance
2010 Australian Sports Commission funded three major
priority participation programs for Yachting Australia:
Tackers – the Australia wide roll-out of a 7-12yo junior program
Sailability – inclusion of people of all abilities on the sailing pathway at clubs
A new entry brand / program, subsequently called “Discover Sailing”
Professional Market Research
Federal Government provided additional resource to conduct professional market research through gemba to inform the development of the Discover Sailing Program.
The gemba Report provides important information about the public perception of the sport and gives us an indication of what our existing members think about sailing.
More on the gemba Report in a later presentation
Opportunity to engage the public
Success at the Olympics has sparked interest in sailing
The Discover Sailing Program was launched in time to help pro active clubs convert this interest into participation
2013 is about a broader and deeper implementation of the professionally developed Australia wide Programs that we believe will help clubs grow participation and membership
Consultation with State Associations
The Discover Sailing Program was developed in consultation with all the State Yachting Associations
Clubs point of contact for support in implementing the Discover Sailing Program is their State Yachting Association
Statistical Background (Program Rationale)
350 sailing clubs in Australia - 120 of these clubs have more than 100 registered members
Total of 65000 on-water members sailing at clubs
50% (half) of Membership is at the Top 25 clubs.
66% (two thirds) of Membership is at the Top 50 Clubs
80% of Membership is at the Top 100 Clubs
Approx. additional 45000 people participating in sailing who are not registered as participating at clubs (ABS Statistics).
Statistics for those under the age of 20
Under 10,000 (15%) of the registered club members are under 20yo.
Only 14 clubs have more than 100 registered members under 20yo
Only 120 have more than 20 members under 20yo.
Generational decline in participation
30% Increase in the size of the Australian population in the same timeframe
Even accounting for inaccuracy in measurement and increased in compliance of registering members, participation in sailing is not growing
Comparison with other sports
90 recognised sports competing to get participants
Sailing is ranked 30
Sailing is ranked lowers than badminton, boxing, & water skiing
Sailing is a great sport
gemba confirmed that sailing is a sport Australians want to get into. It’s seen as:
Sport Development Plan 2011-14
Provides a systematic approach to growing and strengthening sailing at clubs
Sport Services (competition management, officiating, risk & safety, & information technology)
Education & Training (Instructor education & training, public courses from introductory to advanced (including RYA) , Coach Development