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GREEN IT SOLUTIONS. GREEN IS EVERYWHERE. IT CAN LEAD YOUR COMPANY’S ENVIRONMENTAL INITIATIVES.

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Green it solutions

GREEN IT SOLUTIONS

DELL CONFIDENTIAL


Green is everywhere
GREEN IS EVERYWHERE

DELL CONFIDENTIAL


It can lead your company s environmental initiatives
IT CAN LEAD YOUR COMPANY’S ENVIRONMENTAL INITIATIVES

  • “IT will be a significant part of corporations’ efforts to make their internal operations greener, given its disproportionate share of energy consumption relative to headcount or overall operating costs. As a leader of an IT organization, if you haven’t gotten the knock on your door yet from someone asking how and when IT will contribute, you will.”

  • “Green IT is a sterling opportunity for the IT organization to be a role model for other functional groups in the company. By greening its own operations and serving as an enabler for a broader set of green business opportunities, IT can accelerate its own transformation from a service organization into a full participant in business strategy and contributor to business results.”

  • "Creating the Green IT Action Plan" (Forrester Research, Inc. October 19, 2007)

DELL CONFIDENTIAL


It execs are preparing for significant data center change
IT EXECS ARE PREPARING FOR SIGNIFICANT DATA CENTER CHANGE

  • 52%are willing to pay 5% to 10% more for green products

  • 51% are willing to trade 5 to 10 percent of server performance for lower carbon emissions

  • 42% say their companies don’t monitor IT-related energy spending

  • 12% say energy efficiency is a critical issue when buying IT equipmentfollowing reliability (63%), price (32%) and after-sales support (30%)

DELL CONFIDENTIAL

Sources: Rackspace study of 380 customers in 2007, Economist Intelligence Unit


Achieving your organization its green objectives
ACHIEVING YOUR ORGANIZATION ITS GREEN OBJECTIVES

  • CONTRIBUTE TO CORPORATE SOCIAL RESPONSIBILITY AND GREEN INITIATIVES

  • REDUCE OVERALL ELECTRICITY CONSUMPTION AND SPEND

  • IMPROVE UTILIZATION OF IT EQUIPMENT

  • Creating the Green IT Action Plan" (Forrester Research, Inc. October 19, 2007)

DELL CONFIDENTIAL


POWER & COOLING SOLUTIONS

DELL CONFIDENTIAL


Energy issues inhibit business innovation and growth
ENERGY ISSUES INHIBIT BUSINESS INNOVATION AND GROWTH

  • Power limitations

  • Cooling capabilities maxing out

  • Increasingly difficult to manage hot spots

  • Space at a premium

  • Power / Cooling costs greater than cost of IT equipment

  • Unnecessary energy use / expense

  • Performance demands increasing

  • Energy costs rising dramatically

DELL CONFIDENTIAL



Global electricity prices have increased 56 since 2002
GLOBAL ELECTRICITY PRICES HAVE INCREASED 56% SINCE 2002

DELL CONFIDENTIAL

Energy Information Administration: http://www.eia.doe.gov/emeu/international/elecprii.html


50 of datacenters will lack sufficient power cooling by 2008
50% OF DATACENTERS WILL LACK SUFFICIENT POWER & COOLING BY 2008

2.9% of projected total U.S. electricity use

1.2% of total U.S.electricity use

0.8% of total U.S.electricity use

Source: EPA Report to Congress on Server and Data Center Energy Efficiency; August 2, 2007


Facilities generally owns the electric bill
FACILITIES GENERALLY OWNS THE ELECTRIC BILL 2008

DELL CONFIDENTIAL

Source: InformationWeek Research, Green Datacenter Study, September 2007


Conflicts between it and facilities agendas result in inefficiencies
CONFLICTS BETWEEN IT AND FACILITIES AGENDAS RESULT IN INEFFICIENCIES

IT DEPARTMENT

FACILITIES DEPARTMENT

The utility company won’t let me have any more power…

I have exceeded the capacity of my rack…

I am literally running out of space…

I cannot deploy any more servers until we bring a new DC online…

Power is costing more than my equipment…

I am running out of breakers…

The only way I can put another server in is if I take one out…

  • What are the upcoming datacenter changes?

    • Consolidations and expansions

    • New redundancy requirements

    • Incremental power requirements

  • Does my IT facility (space, power and cooling capacity) fully support initiatives such as Server Consolidation, Virtualization or HPCC initiatives?

  • Are the existing server room/data center cooling systems adequate to support the new equipment?

  • Are the existing server room/data center power distribution systems adequate to support the new equipment/future growth?

  • What would a major business disruption cost my company per hour? What percentage is related to environmental factors?


  • Servers pcs monitors drive more than 60 of global ict related co2 emissions
    SERVERS, PCs & MONITORS DRIVE MORE THAN 60% OF GLOBAL ICT RELATED CO2 EMISSIONS

    Source: Gartner, April 2007


    Power cooling account for 59 of total energy consumption
    POWER & COOLING ACCOUNT FOR 59% OF TOTAL ENERGY CONSUMPTION RELATED CO2 EMISSIONS

    • A positive change in the energy usage of IT equipment has a direct affect on power and cooling requirements

      • A 10% improvement at the server level nets almost 10% at the facility level

    • However, efficiency improvements in cooling or power delivery are relatively independent

      • 10% betterment in power delivery efficiency manifests itself as a 2.8% improvement at the facility level

    DELL CONFIDENTIAL


    Compute servers account for 63 of it equipment energy use

    In a 100 kWh datacenter, only 25.8 kWh is used by compute servers

    COMPUTE SERVERS ACCOUNT FOR 63% OF IT EQUIPMENT ENERGY USE

    DELL CONFIDENTIAL


    Power efficiency of the server is about all of the components not just the cpu psu
    POWER EFFICIENCY OF THE SERVER IS ABOUT ALL OF THE COMPONENTS, NOT JUST THE CPU & PSU

    DELL CONFIDENTIAL


    Simple to implement high impact best practices are infrequently used
    SIMPLE TO IMPLEMENT, HIGH IMPACT BEST PRACTICES ARE INFREQUENTLY USED

    DELL CONFIDENTIAL

    Sources: IDC Datacenter Power and Cooling Trends June 2007


    Mixing of hot and cold air increases as server energy consumption rises
    MIXING OF HOT AND COLD AIR INCREASES AS SERVER ENERGY CONSUMPTION RISES

    Absence of cold air means that the probability of component failure increases.

    The racks shown that don’t have blue all the way to the top have reached their cooling capacity.

    DELL CONFIDENTIAL


    216 increase in performance 42 less energy required
    216% INCREASE IN PERFORMANCE, 42% LESS ENERGY REQUIRED CONSUMPTION RISES

    DELL CONFIDENTIAL

    Source: Dell White Paper: PERFORMANCE AND ENERGY ADVANTAGES OF

    DELL ENERGY SMART SERVERS AND LIEBERT COOLING SYSTEMS


    In typical data centers compute servers account for less than 30 of energy consumption
    IN TYPICAL DATA CENTERS, COMPUTE SERVERS ACCOUNT FOR LESS THAN 30% OF ENERGY CONSUMPTION

    DELL CONFIDENTIAL

    Source: Dell PS3 Data Center Study, Fall 2006


    Server efficiency drives improvement at the data center level
    SERVER EFFICIENCY DRIVES IMPROVEMENT AT THE DATA CENTER LEVEL

    Net 4%

    Net 8%

    DELL CONFIDENTIAL

    Source: Dell PS3 Data Center Study, Fall 2006


    Power monitoring

    Power Monitoring for servers supporting PMBus will report LEVEL

    Amperage per power supply

    Power consumption and total energy consumed

    Peak power and Peak amperage per server

    Energy and Power consumption per Blade

    Aggregation of power and energy consumed for group of servers

    POWER MONITORING

    Chart View of the collected data

    Average/max/Min for the given Power Supply/System

    Line graph/Export Menu

    Aggregate consumption, with the option of setting thresholds on the aggregate watts consumed

    View Chart/Export data menu, similar to individual attributes


    Virtualization evolution presents new challenges
    VIRTUALIZATION EVOLUTION LEVELPRESENTS NEW CHALLENGES

    Pervasive Virtualized Infrastructure

    Scope of Managed Environment

    Discrete Hypervisor Silos

    Scope of Virtual Infrastructure

    • Institutional resistance

    • Implementation & operational policy

    • Integration w/ mgt. tools & processes

    • VM lifecycle (image & licensing)

    • Technology rationalization & alignment

    23


    Unlock your hidden data center
    UNLOCK YOUR HIDDEN DATA CENTER LEVEL

    VIRTUALIZATION

    DELL CONFIDENTIAL


    Low server utilization rates waste energy
    LOW SERVER UTILIZATION RATES WASTE ENERGY LEVEL

    Watts

    CPU Utilization

    Source: Dell SPA Lab Study, November 2, 2007


    Virtualization enables increased server utilization
    VIRTUALIZATION ENABLES INCREASED SERVER UTILIZATION LEVEL

    Watts

    Performance (OPM)

    DELL CONFIDENTIAL

    Source: Competitive Power Savings with VMware Consolidation on the Dell PowerEdge 2950, Dell Tech Center, August 2007


    Unlock your hidden data center an illustration baseline
    UNLOCK YOUR HIDDEN DATA CENTER: AN ILLUSTRATION LEVELBASELINE

    • ASSUMPTIONS:

    • TYPICAL LARGE DATA CENTER

    • 5000 SERVERS

      • ~29 servers / rack

      • 10% 5+ years old

      • 70% 2-5 years old

      • 20% <2 years old

    • WORKLOADS = 4750

    • PUE = 2.23

    • Cooling vs. IT Power draw: 92.6 to 100 watt ratio

    DELL CONFIDENTIAL

    Source: Based on Dell PS3 Data Center Study, Fall 2006


    Best practice raising data center set point leads to greater efficiency
    BEST PRACTICE: RAISING DATA CENTER SET POINT LEADS TO GREATER EFFICIENCY

    • Chiller cooling efficiency improves with increased water temperature

    • Increased water temperature enables an increase in temperature of the air handler coil

    • Incorporating Variable Frequency Drive blowers into air handlers enables greater efficiency

    DELL CONFIDENTIAL


    Unlock your hidden data center an illustration optimized data center temperature
    UNLOCK YOUR HIDDEN DATA CENTER: AN ILLUSTRATION GREATER EFFICIENCYOPTIMIZED DATA CENTER TEMPERATURE

    Data center temperature raised 5 degrees

    No change in servers, server power or workloads

    5% reduction in Total Data Center Power Consumption

    Cooling vs. IT Power draw: 80.5 to 100 watt ratio (13% improvement)

    Improvement at overall data center: PUE drops from 2.23 to 2.12

    5%

    DELL CONFIDENTIAL


    Server optimization recommendations
    SERVER OPTIMIZATION RECOMMENDATIONS GREATER EFFICIENCY

    • VIRTUALIZE

    • 2-5 YEAR OLD:

    • Refresh 40% with virtualized systems

    • <2 YEAR OLD:

    • Refresh with 32% virtualized systems

    • CONSOLIDATE

    • 5+ YEAR OLD:

    • Remove 50%

    • Refresh 25% with Energy Smart servers

    • Leave 25% as is

    • 2-5 YEAR OLD:

    • Refresh / consolidate 20%, 75% of new servers are Energy Smart

    DELL CONFIDENTIAL


    Reduce data center power consumption up to 45 with no performance change
    REDUCE DATA CENTER POWER CONSUMPTION UP TO 45% WITH NO PERFORMANCE CHANGE

    No change

    39%

    45%

    42%

    DELL CONFIDENTIAL


    Unlock your hidden data center increase performance up to 97
    UNLOCK YOUR HIDDEN DATA CENTER: INCREASE PERFORMANCE UP TO 97%

    PUE = 2.23

    PUE = 2.12

    PUE = 2.12

    PUE = 2.02

    97%

    No change

    DELL CONFIDENTIAL

    Cooling vs. IT Power draw: 73.8 to 100 watt ratio (8% improvement)


    Thank you
    THANK YOU 97%

    DELL CONFIDENTIAL


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