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Social Market Research for Charity – Founder’s Presentation. smrc in a Nutshell On a mission for the rewards of charity. Meeting Support:. Meeting Support for this Presentation: The Authorstream "Present-Live" meeting link is at:

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Social market research for charity founder s presentation

Social Market Research for Charity – Founder’s Presentation

smrc in a Nutshell On a missionfor the rewards of charity


Meeting support
Meeting Support: Presentation

  • Meeting Support for this Presentation:

    • The Authorstream "Present-Live" meeting link is at:

      • http://www.authorstream.com/PresentLive/pnakata-1362019-smrc-nutshell3- (This presents a coordinated view with sidebar group)

  • A copy of the Notes files is at:

    • http://www.socialmarketresearchforcharity.org/PPT/SMRC-Nutshell3.pptx

    • A copy of the PPTX file is at:

      • http://www.socialmarketresearchforcharity.org/PPT/SMRC-Nutshell3.pptx


Audio support
Audio Support: Presentation

  • Tinychat Video, Audio, Desktop, Shared Resource / Meeting Support

    • http://tinychat.com/smrc2012

    • (Note: All moderators should setup a tinychat account themselves and send me that (their tinychat account name) as well as their email and phone numbers.

  • Skype: Using the Founder's private or SMRC Office line as the conference center

    • Skype: phillip-r-nakata

    • Skype-In: 720-204-3569


  • Introduction
    Introduction Presentation

    SMRC (Social Market Research for Charity) is society's new model for supplemental funding that's based on monetizing the value of all social content & feedback for charity AND social credit member rewards. This passive social credit award & 501-c3 rating service is the result that formed, from merging the best ideas of top seven "mover and shaker" speakers at TED.com, w/ Stephen Colbert (colbertnation.com), the BCG(Boston Consulting Group, experts of Social Impact analytics), Cone Communications (leaders in Cause Marketing) and Phil Nakata (former IBM CTO: Intellectual Capital, AI & Emerging Technologies).

    Please review at least the first few videos presented at www.socialmarketresearchforcharity.org before proceeding --



    Smrc in a nutshell mission
    SMRC In a Nutshell: PresentationMission

    • SMRC creates the ultimate social and personal reward/ fulfillment / support service for mankind,

      • Stimulating the most valuable social market research in history (deep penetration/ listening/ full attention),

      • A sustainable economy based on (the double bonus reward/ competitive edge of true) sponsor charity,

      • Releasing everyone’s unlimited individual and social/ follower potential to create valuable social research, funding their most worthy charities in a game of rewards for all social and sponsor interaction.

      • While freely revealing the full range of mankind's emotional social expression (based solely on what/ how people are actively feeling/ talking about)


    Smrc in a nutshell scenarios
    SMRC In a Nutshell: PresentationScenarios

    Four Use Cases illustrate step-by-step how SMRC creates custom donations & social reward value for everyday social content & sponsor research, feedback or purchases (Click HERE for the Donations-Rewards flowchart or HERE for dynamic Use Cases [screens]):

    • Everyday Social Content and Awards

    • Social Media - for Market Research or Purchase

    • Syndicated Media (TV, Radio, Print) – for Market Research or Purchase

    • In-Store/POS – for Feedback to Sampling/Trials/ demos, Testimonials , Everyday or special purchases

    Note: The interactive chart/ screens above are the best way to see how SMRC works


    Smrc in a nutshell real impact
    SMRC In a Nutshell: PresentationReal Impact

    • Applications levering this social support service model (system of value) for charity are virtually unlimited, and year one, SMRC's startup membership , per 10 million+ members (and 500+ sponsors) will generate an absolute minimum of:

      • $2.4 billion in 501-c3 charity and social member rewards and awards ($220 million of it from sponsor/SMRC 'awards')

      • $110+ million in sponsor direct donations and sponsor tax rewards,

      • That will stimulate between $22-44 billion for the USA commodity (everyday) economy


    Smrc in a nutshell the rush
    SMRC In a Nutshell: PresentationThe Rush

    • SMRC’s pre-registration offer of double social member rewards for life & reward points for their last 2 years of social media activity and feedback.

    • Large and Popular sponsors inviting all their followers.

    • Sponsors competing to pre-register their over-lapping follower markets (regionally and by competing sponsor industry where each member can have only one host) and influence their initial charity profiles.


    Smrc in a nutshell traction
    SMRC In a Nutshell: PresentationTraction

    • SMRC’s “Social Watchdog”– Sponsor Acquisition Strategy(securing the funding potential and social impact ratings of a sponsor’s charities pre-hand).

    • SMRC’s Identity Protectionas anonymous group data

    • Sponsors quickly learning to leverage the full potential of applying true charity to stimulate their business where the more you truly give, the more you receive in many ways.

      • Highlighting the value of social market research that significantly increases promotion penetration and further validates full attention

    Click on any Link above to Learn more


    Smrc in a nutshell details
    SMRC In a Nutshell: PresentationDetails

    The Details: SMRC creates donations and an equal value of social member rewards from/ for:

    • All Social Content & Sponsor Feedback for Social Media and Market Research (NO Purchase is Required):

    • True Sustainable Cause Marketing w/Loyalty:

    • Networking & Awards:

      - A Page on Each Now Follows -


    Smrc in a nutshell details1
    SMRC In a Nutshell: PresentationDetails

    • Content/ Feedback for Social Market Research (NO Purchase is Required):

      • There's no cost to register (13+ years to register), though you must be invited by a existing member or sponsor to this 'by-invitation-only' support service for charity and member rewards. Anonymous media research (for social content and feedback) generates a minimum of $0.60 per day in custom donations & rewards.

      • SMRC Sponsor's 'game-like' Social Market Research of audience attention and recall (in the style of "Trivial Pursuit") follows sponsor presentations in the social and syndicated medias (and generates $0.06-$2 of donations and rewards value per instance).


    Smrc in a nutshell details2
    SMRC In a Nutshell: PresentationDetails

    • Content/ Feedback for Social Market Research (NO Purchase is Required):

      3. Similarly, SMRC generates donations (to your favorite charities & social member rewards) in exchange for Feedback and testimonials to SMRC sponsor's in-store sampling, on-site trials and scheduled expert demonstration (at $1-$10 per instance, no purchase is required).


    Smrc in a nutshell details3
    SMRC In a Nutshell: Presentation Details

    B. True Sustainable Cause Marketing w/Loyalty:

    Alternately, SMRC sponsors provide the best 'double bonus' market offers for everyday and special commerce (at 5-10% of the commerce per instance, as true sponsor donations to your favorite charity and the equal value in social rewards).


    Smrc in a nutshell details4
    SMRC In a Nutshell: Presentation Details

    • Networking & Awards:

      • Members and sponsors also receive donations and social rewards for inviting others (at 4% NET of the invited member's on-going total value generated in social rewards’ value) and

      • For SMRC's "Awards" (that represent 8% of all social reward points generated in the system), primarily based on each 501-c3 followers' degree of social/sponsor interaction and 501-c3 social impact rating. These "Awards" are given out equally (4% each) by the sponsors (based on their followers) and SMRC as true philanthropic gifts of charity.


    Smrc in a nutshell details5
    SMRC In a Nutshell: Presentation Details

    • Complete sponsor process support :

      • Inviting others - collateral, email, bookmarking

      • Acquiring anonymous social media schedules

      • Market research, feedback, purchases

    • Business & Technical References:

      • Mission Statement, Business Plan, Projections

      • Founder’s & Mgmt. BIOS, Specifications

      • Sponsor candidate submission profiles, Sample Sponsor custom sign-up

        www.social marketresearchforcharity.org


    Smrc in a nutshell summary
    SMRC In a Nutshell: PresentationSummary

    • Members :Create on-going custom donations and social member rewards:

      • Free 5 minute registration,

      • Generate content that creates feedback,

      • Invite others (for 4% of their on-going rewards) ,

      • Interact with sponsor's market research (quizzes of attention/ recall), feedback, purchases or

      • Awards in recognition of service in the Public Good.


    Smrc in a nutshell summary1
    SMRC In a Nutshell: PresentationSummary

    • Sponsors:Create on-going loyalty, custom donations & social sponsor rewards (deductions & goodwill):

      • Register their social profile to be a sponsor; Charities fill out initial social impact rating,

      • Generate content that creates more feedback,

      • Actively collect more free feedback from members,

      • Invite followers, employees and celebrity followers as their host (for 4% [$0.03/day] of their on-going rewards)

      • Make Awards (4% of all followers’ rewards) in sponsor goodwill recognition of service in the Public Good.


    Smrc in a nutshell summary2
    SMRC In a Nutshell: PresentationSummary

    • Sponsors:Optional market research – “Are You Listening?”

      • Generate questions (that test your audience's full attention and recall), expecting 50% or better penetration and their full attention (as compared to questionable opinions from a very limited response rating),


    Smrc in a nutshell summary3
    SMRC In a Nutshell: PresentationSummary

    • Sponsors: Create on-going loyalty, custom donations & social member rewards, producing a sustainable 20% increase in business/activity:

      • Integrate SMRC marketing and purchase coupons/codes into your market research and business systems; Suggested rates – next page:

        • SMRC coupons can be used in place of $0 cost accounting entries where the SMRC code is in the product/service's description.


    Smrc in a nutshell summary4
    SMRC In a Nutshell: PresentationSummary

    • Sponsors:

      • SMRC marketing and purchase coupons/codes - Suggested rates:

        • Market Research & Feedback (per instance):

          • Quizzes of Attention/Recall: $0.06 - $2

          • Feedback 2 Sampling, In-Store Trials: $1-$2

          • Feedback/Testimonials 2 On-Site Demos: $2-$10

        • Every & Special Sales @ 5-10%+ of purchase

          End of Presentation


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