Weather Forecasting Science and Service Delivery. Gerald Fleming. Met Services. Scientific training informs culture Exact use of words and phrases Tradition of scientific papers Information needs study and thought Command of detail Emphasis on routine services Interchangeability of staff
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Take Charge of the Studio
Tell the story in a clear, concise manner
Good Eyeline and Eye Contact
Pitching and pausing
Explain the technical terms
Funnel the information down to the forecast message