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Steering sustainability in the detergent sector - Initiatives by A.I.S.E. - Valérie SEJOURNE Director Communications & Sustainability, A.I.S.E. ISSA 2014 – Amsterdam – 8 May 2014. A.I.S.E. International Association for soaps, detergents and maintenance product s.

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Steering sustainability in the detergent sector- Initiatives by A.I.S.E. -

Valérie SEJOURNE

Director Communications & Sustainability, A.I.S.E.

ISSA 2014 – Amsterdam – 8 May 2014


A.I.S.E.International Association for soaps, detergents and maintenance products

« The Voice of the Detergent and Maintenance products industry in Europe »

29 National Associations

Across Europe and beyond

900 companies

Market value : 35 bn € including 6,5 bn €

from the Industrial & Institutional cleaning

sector

2 pillars of activity:

=> Productssafety and innovation

=> Sustainability


Drivingsustainability


+ washright

+ cleanright

+ cleanright

  • EU PEF

  • SMGP

  • SCP/ SIP

EU I&I criteria

< 1997 1998-2002 2004-2009 2010-2014 2016 


Part 1 sustainability through voluntary agreements a i s e charter for sustainable cleaning
PART 1:Sustainability through voluntary agreements:A.I.S.E. Charter for Sustainable Cleaning


A.I.S.E. Charter for Sustainable Cleaning

11 Charter Sustainability Procedures

11 Key Performance Indicators

+

7 Advanced Sustainability Profiles/PCRs

+

Consumer engagement

MANDATORY

Independent verification

VOLUNTARY

=>215 Companies > 90% of the market

including 69 involved in the I&I sector


Charter achievements - Reporting

  • Energy consumed : -18%

  • CO2emitted: -21%

  • Packaging : -6%

  • (2007-2012)

7

7


Charter product dimension

Knowledge Mapping Hotspot

Product Scheme & Criteria

Deployment

  • Category Criteria

  • (ASP – Advanced Sustainability Profile)

  • Product makes wise use of resources

  • (ingredients, packaging, etc.)

  • Ingredients safety (via ESC = safety scan of ingredients in product)

  • Safe and sustainable use (Consumer advice)

  • Focus on the 3 to 4 most relevant environmental impacts

  • Continual improvement

  • Innovation-friendly and environmentally relevant criteria

  • Available for 7 product categories


Charter ASP : availability & penetration

  • Laundry powders/liquids

  • Fabric conditioners

  • ADW

  • All-purpose cleaners

  • Trigger spray cleaners

  • Hand dishwash

  • Toilet cleaners … due in 14

  • Building care products* … due in 14

  • * Targeted for I&I uses. Others, focused on household uses.


Part 2 eu developments of relevance for the i i sector ecolabel ecodesign gpp pef
PART 2:EU developments of relevance for the I&I sector:Ecolabel, Ecodesign, GPP, PEF…


  • EU/National policytools:

  • => Ecolabel:

  • - Nordic Swan

  • - EU Ecolabel:

  • => includingsince 2011 criteria for Professional Laundry/Autodishdetergents

  • => Green Public Procurement:

  • At EU level :

  • - EU GPP Criteria for Cleaning Products & Services

  • => under revision

  • - Development of EU Ecolabel for Product Group Cleaning Services

  • => to come

  • National developments

  • Others:

  • Ecodesign Directive ?

  • Energy Label /Product EnvironmentFootprint

  • Green claims


Single Market for Green Products ” (April 2013)

EU Product Environment Footprint - PILOTS

  • Liquid laundry detergents

  • Bathroom trigger spray cleaners

  • Phase A:

  • Development of PEF Category Rules

  • Phase B:

  • Verification/Testing

  • Phase C:

  • Communication B2B+B2C

Nov. 13 2014 2015 2016

  • 3 year pilot (PEFCR/Verification/B2B and B2C communication)

  • Category Rules to focus on the 3 to 4 most relevant environmental impacts

  • European Commission open to evaluate alternative approaches


A.I.S.E. PEF pilot on household liquid laundry detergents

  • Rationale:

    • PEF might become future reference tool for EU environmental policy

    • Contribute with our expertise and knowledge

    • Charter approach is relevant

    • Consumer engagement activities

      Lead members: Stakeholders :


Eco-label

Voluntary

« Label of excellence »

10

9

8

7

6

5

4

3

2

1

The EU SCP/SIP Action Plan

Labelling Directive

A+++

A++

A+

A

B

C

D

G

Ba

s

ed

on

PE

F

me

t

hod

Ecodesign:

Voluntary benchmarks

EU GPP

Stimulate market

Incentives

EU GPP

Prohibition to procure

Ecodesign

Mandatory exclusion from markets

& fight green claims


Part 3 engaging with end users safe use and sustainable use of products
PART 3:Engaging with end-users:Safe use and sustainable use of products


1,100 … ???

Source: Insites for A.I.S.E., 2011


Solution

A consumer campaign to romote the benefits of washing at low temperatures,

TOGETHER

Detergent companies

Appliance companies

Institutional/NGOs

Retailers

Textile companies/

Retailers

Clean result

(performance)

Wash at low temperatures (eg 30°C)

Saving energy

&

Helping the environment

Saving money

Clothing care

FOCUS COUNTRIES:

BE, F, I, UK, DK


Campaign partners signed up

(as at May 2014)


  • Sustainability…

    • « Here to stay or we may not be »

    • Value in steering progress at sectoral level, through voluntary industry action

    • A number of policy developments

    • Need to work in dialogue with the full value chain and customers

    • Opportunities for the professional cleaning sector « from product to service »


Links:

Charter technical website:

www.sustainable-cleaning.com/en.home.orb

A.I.S.E. website:

www.aise.eu/

I prefer 30° website:

www.iprefer30.eu/

EU/JRC work:

http://susproc.jrc.ec.europa.eu/cleaningservices

THANK YOU!

For more info, please contact A.I.S.E.:

[email protected]


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