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AccuSports ®. We are your fast and accurate decision maker. Issue Facing NFL: Improving Game Officiating. Touchdown or at the 1?. 850 plays officiated incorrectly each season NY Times NFL researching blown calls NBC Sports NFL Admits Officiating Mistakes in Title Games

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Accusports

AccuSports®

We are your fast and accurate decision maker

AccuSports Proprietary and Confidential


  • Touchdown or at the 1?

  • 850 plays officiated incorrectly each season

    • NY Times

  • NFL researching blown calls

    • NBC Sports

  • NFL Admits Officiating Mistakes in Title Games

    • NY Times interview with NFL V.P. of Officiating

Page 2


  • First down or not?

Page 3


How our rfid system works
How our RFID system works

EyeRef

Internet

Internet Server

AccuRef

Local Server

TV channels

Triangulation Algorithm

AccuRef

  • Instant results sent to referees, fans & TV channels


Business model markets
Business Model & Markets

NFL invest in system, then revenue share 50:50

Sell to TV networks

$1M per season

Sell apps to NFL fans:

$27 per fan per year


Revenue Model

Fan base 50M

Smartphone penetration 50%

Fans subscription 25% of Smartphone users

Revenue $100M split 50:50 with NFL

Fans

17.2M viewers per NFL game

Annual revenue to 5 networks $5M

Split 50:50 with NFL

TV networks

NFL to invest in full capital cost of system

  • $100K X 32 stadiums

    NFL to invest in $320K annual ball upgrades

    NFL Pay-back in first full season Y3 ($8.5M)

Stadiums


Cost Model

Engineering

Engineering team 6 people

Operations

9 people for stadium installation and training of NFL stadium staff for operation and maintenance



Market Entry


Competitive matrix
Competitive Matrix

AccuRef

Page 10


Exit strategy
Exit Strategy

  • After successful launch to NFL,

  • Then sell the company

  • Sale price appx $50M (3X revenue in year)

  • Sell to a possible list below

    • TV Sports Networks

    • Sports regimes or affiliates

    • Sports application developers


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