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Managing Social Media without Losing Your Mind

Managing Social Media without Losing Your Mind. Source: www.ownitventures.net/images/going%20crazy.jpg. Cindy Leonard Technology Services Manager Bayer Center for Nonprofit Management at Robert Morris University April 2012. Agenda. Part 1: Social Media Strategy Part 2: Content Strategy

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Managing Social Media without Losing Your Mind

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  1. Managing Social Media without Losing Your Mind Source: www.ownitventures.net/images/going%20crazy.jpg Cindy LeonardTechnology Services Manager Bayer Center for Nonprofit Management at Robert Morris University April 2012

  2. Agenda • Part 1: Social Media Strategy • Part 2: Content Strategy • Part 3: Day to Day Management

  3. Part 1: Social Media Strategy Strategy Goals Measuring Tools Audience

  4. Part 2: Content Strategy Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpg Create Curate

  5. Part 2: Content Strategy • In-house? • Time • Talent • Resources • Who? What? When? • Guests? • Who? What? When? Source: lh6.ggpht.com/-4DVxD2F4XL8/S0jDU7PS01I/AAAAAAAAACo/DRHxxgmMbDA/girl.jpg Create

  6. Part 2: Content Strategy • Finding the Gems? • Where? • Who? • Format? • Repurpose • Recycle • Remix Source: www.warhol.org/exhibitions/2011/heroesandvillains/images/WB_20110907_installshot1_large.jpg Curate

  7. Part 3: Day-to-Day Management Source: eldhughes.files.wordpress.com/2011/02/devil-on-computer1.gif

  8. Editorial Calendar Creator: Bob Hazlett, http://onehalfamazing.com/blogging/social-media-calendar-template/

  9. RSS = Really Simple Syndication • Method of subscribing to news feeds that are auto updated • Look for RSS icon to find a feed • Add feed URL to a reader or aggregator FeedDemon NewsGator Omea Reader Google Reader Owasu NewzCrawler Blog Navigator RSS Bandit SharpReader

  10. Multi-channel Social Media Management

  11. Source: mashable.com • Free. • Best for single social media manager. • Connect to Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. • Update all or just a few with the same status at one time. • Schedule posts. • View photos and videos from within the tool. • Organizes feeds, mentions, messages and searches across columns. • Easy to use interface for messages, replies, retweets.

  12. Source: mashable.com • Free version: add five networks and supports Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress. • Best for one or two dedicated social media managers. • Design focuses on streams, which are housed in customizable tabs. • Organize tabs by account, network or content. • Provides follower bios and Kloutscores along with links to their social media profiles. • Create lists of followers. • Limited stats (option to get Google Analytics integration starting at $5.99 a month).

  13. Remember…

  14. Facebook • Twitter • Google+ • Must create a login • “Pay with a tweet” http://simplymeasured.com/free-social-media-tools/

  15. Q & A • What is clear? • What is unclear? • What one thing will you do starting tomorrow?

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