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Best Buy Reward Zone. Customer Loyalty Program analysis By Jessica Clutter. Welcome Screen. Three items on sign up screen – straightforward Earn Points Redeem Points Get Rewards Basic, easy to read. Easy Options….

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best buy reward zone

Best Buy Reward Zone

Customer Loyalty Program analysis

By Jessica Clutter

welcome screen
Welcome Screen
  • Three items on sign up screen – straightforward
        • Earn Points
        • Redeem Points
        • Get Rewards
  • Basic, easy to read
easy options
Easy Options….
  • Preferences can be set for how large you want your reward to be with the minimum being $5 for every 250 points earned
user friendly design
User Friendly Design
  • Website has an area for FAQs (Frequently Asked Questions) to help understanding of program
  • Point values show one point earned for every dollar spend at Best Buy
  • Members are issued a card which stores information on purchases
reward zone partners
Reward Zone Partners
  • Reward Zone Mall – several partners allow members to make purchases and those purchases are applied toward Best Buy Reward Zone cards
      • Seems confusing – do points apply if visiting these partners in person?
      • Almost too many choices
partnerships
Partnerships
  • Encourages members to enroll in cards that feature reward zone
conclusions
Conclusions
  • Best Buy Reward Program is straightforward
  • It is user friendly – simple to understand
  • Could get confusing to maximize reward earnings
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