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Best Buy Reward Zone. Customer Loyalty Program analysis By Jessica Clutter. Welcome Screen. Three items on sign up screen – straightforward Earn Points Redeem Points Get Rewards Basic, easy to read. Easy Options….

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Presentation Transcript
Best buy reward zone

Best Buy Reward Zone

Customer Loyalty Program analysis

By Jessica Clutter


Welcome screen
Welcome Screen

  • Three items on sign up screen – straightforward

    • Earn Points

    • Redeem Points

    • Get Rewards

  • Basic, easy to read


  • Easy options
    Easy Options….

    • Preferences can be set for how large you want your reward to be with the minimum being $5 for every 250 points earned


    User friendly design
    User Friendly Design

    • Website has an area for FAQs (Frequently Asked Questions) to help understanding of program

    • Point values show one point earned for every dollar spend at Best Buy

    • Members are issued a card which stores information on purchases


    Reward zone partners
    Reward Zone Partners

    • Reward Zone Mall – several partners allow members to make purchases and those purchases are applied toward Best Buy Reward Zone cards

      • Seems confusing – do points apply if visiting these partners in person?

      • Almost too many choices


    Partnerships
    Partnerships

    • Encourages members to enroll in cards that feature reward zone


    Conclusions
    Conclusions

    • Best Buy Reward Program is straightforward

    • It is user friendly – simple to understand

    • Could get confusing to maximize reward earnings


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