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The Choice

The Choice. To Buy Local? or Not to buy local. Educating consumers on the choice locally-owned businesses or “big city” businesses big box store the Internet. The Challenge.

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The Choice

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  1. The Choice To Buy Local? or Not to buy local.

  2. Educating consumers on the choice locally-owned businesses or “big city” businesses big box store the Internet The Challenge

  3. This trend of spending in other cities and online not onlysends sales tax dollars to go with those dollars that are spent….. It also poses a threat to local independent businesses!

  4. An Effective Buy Local Campaign ! The Solution? • There is “strong evidence that well-designed campaigns do shift local culture” • -Milchen, Huffington Post, 2/2011

  5. Awareness Education A Level Playing Field (businesses working together) Engaged Citizens Support of City Officials Media Coverage What does a Buy Local Campaign “Look Like?”

  6. "Obviously, we want residents, businesses and institutions to do more business locally, but we also want citizens to recognize their right to influence local policy and level the playing field for independently owned businesses. - Steve Bercu, co-founder of the Austin Independent Business Alliance.

  7. Do Buy Local campaigns really work?YES!

  8. Cities with an active “buy local” campaign reported: Annual revenues up 7.2 % compared to 2.6% in areas without such an initiative Increase in public awareness Stronger holiday sales than the industry average * Data reported by the Institute for Local Self-Reliance

  9. “Buy Local” in the News With Buy Local program Without Buy Local program

  10. Jan-June 2012: Average monthly gross retail sales in Harvey County = $31M Harvey County receives 2% of the above amount, or $613K per month Every 1% of growth would result in > $6K monthly increase to Harvey County for an annualincrease of >$73,000 per 1% What would that look like in Harvey County?

  11. A grassroots movement to educate the public of Harvey County on the benefits of buying locally and to encourage people to “think local first” when making their purchasing decisions. “BuyHarvey”

  12. History of “Buy Harvey” • Group formed in November, 2011 • Steering committee formed in February, 2012 • Currently: • Steering committee meets weekly • Whole group meets monthly

  13. Specifics • Shared leadership with direction provided by steering committee • Currently free to join for independent, locally-owned businesses in Harvey County • Active recruitment of additional members

  14. Goals • Educate the public about buying locally • Increase cross-marketing opportunities between local businesses • Promote independent and locally-owned businesses in Harvey County

  15. Join the Movementthink. local. first.

  16. Thank You“Buy Harvey” Steering Committee

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