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Clever Title Here. Mr. Downey (like the fabric softener). Why am I Here?. Who am I? What’s in a Brand? Personal Branding Assignment Introduction of Project My “Branding” Pitch Unveiling of the Technology. Who am I?. Founder & President of JDM , a digital agency. What’s in a Brand?.

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Clever title here

Clever Title Here

Mr. Downey (like the fabric softener)


Why am i here

Why am I Here?

Who am I?

What’s in a Brand?

Personal Branding Assignment

Introduction of Project

My “Branding” Pitch

Unveiling of the Technology


Who am i

Who am I?

Founder & President of JDM, a digital agency.


What s in a brand

What’s in a Brand?


What s in a brand1

What’s in a Brand?

Consistency & Recognition

Identity/Tone/Personality

Distinctiveness

Color Pallet/Design

Logo (Nameplate/Logo Bug)


Personal branding

Personal Branding

Who are you?


Personal branding1

Personal Branding

  • Design a Personal Logo

    • Represents you personally

    • Comes with a story

    • Simple & Clear

    • Nameplate, Bug, both?

  • Personal Brand Standards

    • Font Choice

    • Color Pallet

    • Tone/Voice


Personal branding2

Personal Branding

  • 60-second Presentation

    • Present in Person

    • Create a Video

  • Make me and the class excited about your brand!


What s the point

What’s the Point?

  • Move over Slant 45

  • Welcome “Root 122”

  • Developing our own Service-Learning:

    • Brand

    • Logo, Website

    • Community Project


What s the point1

What’s the Point?

After the “Personal Branding” assignment

Asked to design a logo “bug” for Root 122

Winner(s) will be announced when I return (after Thanksgiving)

Winners will be judged on more than just design (that’s what we’re for…)

NOT an art contest. It’s an Idea contest!


Help me welcome root 122

Help me welcome “Root 122”

“An organization of students seeking real and lasting change..”


Root 122 tag cloud

“Root 122” Tag Cloud

Route 66

The beginning of something good

Root

Young

Route

Change

Slant 45

Student-run

Room 122

Modern

Iconic

Directory Root

Sustainable

Set the Example

Technology

Challenge the Norm

Renewable

Local Focus

Green


To do

To Do

Build the Brand

Develop the Mission

Create Project Ideas

Communicate & Challenge

Support & Act

Roll-out the Technology (CMS)


First up

First Up

Think about the mission

Muse about the ‘look’

Discuss the tone/voice

Bat around how it’s different

Start designing…!


Clever title here

THE END…for now.


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