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Clever Title Here. Mr. Downey (like the fabric softener). Why am I Here?. Who am I? What’s in a Brand? Personal Branding Assignment Introduction of Project My “Branding” Pitch Unveiling of the Technology. Who am I?. Founder & President of JDM , a digital agency. What’s in a Brand?.

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Clever Title Here

Mr. Downey (like the fabric softener)

Why am I Here?

Who am I?

What’s in a Brand?

Personal Branding Assignment

Introduction of Project

My “Branding” Pitch

Unveiling of the Technology

Who am I?

Founder & President of JDM, a digital agency.

What’s in a Brand?

What’s in a Brand?

Consistency & Recognition



Color Pallet/Design

Logo (Nameplate/Logo Bug)

Personal Branding

Who are you?

Personal Branding

  • Design a Personal Logo

    • Represents you personally

    • Comes with a story

    • Simple & Clear

    • Nameplate, Bug, both?

  • Personal Brand Standards

    • Font Choice

    • Color Pallet

    • Tone/Voice

Personal Branding

  • 60-second Presentation

    • Present in Person

    • Create a Video

  • Make me and the class excited about your brand!

What’s the Point?

  • Move over Slant 45

  • Welcome “Root 122”

  • Developing our own Service-Learning:

    • Brand

    • Logo, Website

    • Community Project

What’s the Point?

After the “Personal Branding” assignment

Asked to design a logo “bug” for Root 122

Winner(s) will be announced when I return (after Thanksgiving)

Winners will be judged on more than just design (that’s what we’re for…)

NOT an art contest. It’s an Idea contest!

Help me welcome “Root 122”

“An organization of students seeking real and lasting change..”

“Root 122” Tag Cloud

Route 66

The beginning of something good





Slant 45


Room 122



Directory Root


Set the Example


Challenge the Norm


Local Focus


To Do

Build the Brand

Develop the Mission

Create Project Ideas

Communicate & Challenge

Support & Act

Roll-out the Technology (CMS)

First Up

Think about the mission

Muse about the ‘look’

Discuss the tone/voice

Bat around how it’s different

Start designing…!

THE END…for now.

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