Chapter 1: Creativity. Unexpected but relevant selling messages. Creative ads are :. Creativity is Unexpected Relevant to the consumer and brand (understand how your client’s brand fits into the lives of its target audience) Persuasive, pushes the selling idea. Let’s look at an example….
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Unexpected but relevant selling messages
Primary target audience:
Secondary target audience:
Businesses providing housing for extended-stay visitors, long-distance commuters, etc
Enter the award shows
Columbia Ad Club
Go cherry puckering
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