No nonsense design
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No Nonsense Design. Made in Sweden. Factory and Office in Ljungskile. Business Concept History Production Products QC Awards News 2012 News 2013. Business Concept. Strong brands name, SUPRA Cables, JenTech and Jenving I dentity is the Ice Blue Supra Color

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No nonsense design

No Nonsense Design


Made in sweden

Made in Sweden

Factoryand Office in Ljungskile


No nonsense design

Business Concept

History

Production

Products

QC

Awards

News 2012

News 2013


No nonsense design

Business Concept

Strong brands name, SUPRA Cables, JenTech and Jenving

Identity is the Ice Blue Supra Color

Profile of no-nonsense design

Price segmentation: middle range

The Brand Name

We believe that the brand name is the most important tool for marketing as a symbol of the business concept, quality and long term thinking. Therefore, we have invested many millions of SEK into establishing and charging SUPRA over the years.

The Identity

In order to succeed it must also have an identity. This identity is the Ice Blue Supra Color and a profile of no-nonsense designs.

The Segmentation

We have chosen to place Supra in the upper part of the market pyramid, but not in the top. The top represents golden edged products of high price but small quantities. No business. The lower part of the pyramid represents the noname mass/standard cables, sold or given away in the shops or go with the stereo equipments from the manufacturers. Large quantities but low profit. No business.


No nonsense design

History

Since 1976 – 36 years

Founder Tommy Jenving

First Product: Classic 2.5 Loudspeaker Cable

In 1976 Tommy Jenving introduced the SUPRA 2.5 loudspeaker cable, a 2.5 sqmm cable unlike any of the previous cables on the market. At this time the most usual size of loudspeaker cables was 0.5 sqmm and for high specifications the only option was 0.75 sqmm, a concept that SUPRA changed with our 2.5 sqmm loudspeaker cable. Since then SUPRA Cables have been producing high quality cables for over 35 years with our philosophy “no-nonsense design”.


In house production

Made in Sweden

Goodqualitycontrol

Short lead-time

Customizedproductspossible

In-House Production


No nonsense design

Products


No nonsense design

Loudspeaker Cables

Hi-Fi, Theatre & Installation

Classic Series

Rondo/Linc Series

Ply Series

Hifi, Theatre & HighEnd

Quadrax Series

Sword Series


No nonsense design

Classic, Rondo, Linc & Ply Series

Ice Blue, White and Anthracite Grey

Tin Plated OFC

Flexible

Twisted

Screened

Hi-Fi & Home Theatre

Installation

Multi-Test Winners


No nonsense design

Quadrax & Sword Series

Multi-Test Winners

High End

Crimp Style Connectors

Hi-Fi & Home Theatre

Low Loss Design

Low Capacitance Design


No nonsense design

Interconnect Cables

Analogue Audio

Digital Audio

Analogue Video

Subwoofer & MP3

Digital Fibre Optic

Aerial TV/Radio

HDMI & DVI

USB

Ethernet


No nonsense design

  • High Speed HDMI with Ethernet Cable (v1.4)

  • Signal Bandwidth: 340 MHz

  • TMDS Bandwidth: 10.2 Gbit/s

  • Color Depth: 48 bit/px

  • 4K x 2K Resolution support: Enables video resolutions far beyond 1080p. 3840 x 2160 24Hz/25Hz/30Hz 4096 x 2160 24Hz

  • Deep Color, x.v.Color

  • Auto Lip Sync

  • Dolby TrueHD, DT-HD Master Audio

  • 3D over HDMI

  • Audio Return Channel

  • Ethernet Channel


No nonsense design

  • High Speed HDMI with Ethernet Cable (v1.4)

  • Signal Bandwidth: 340 MHz

  • TMDS Bandwidth: 10.2 Gbit/s

  • Color Depth: 48 bit/px

  • 4K x 2K Resolution support: 1080p. 3840 x 2160 24Hz/25Hz/30Hz 4096 x 2160 24Hz

  • Deep Color, x.v.Color

  • Auto Lip Sync

  • Dolby TrueHD, DT-HD Master Audio

  • 3D over HDMI

  • Audio Return Channel

  • Ethernet Channel


No nonsense design

HDMI/DVI and Accessories


No nonsense design

SUPRA USB 2.0 Cable High Performance, High Speed, type A-BA flexible cable with dual screens for the best RF pick-up protection. One twisted pair for data and one twisted pair for power, individual screens for minimal interference. Low capacitance and efficient noise rejection maintain

signal integrity in the long run interconnects.

PE-insulated wires with correct 90 Ohms impedance

design. 24K gold plated and shielded connectors.

The connectors are molded to withstand tough

applications and long term use. Handles high speed

1200 Mbps data transfer up to 15m. While USB 2.0 and 3.0 are compatible, USB 3.0 is a dual-link system not used for USB Audio.Available in standard lengths of 0.7m, 1m, 2m, 3m, 4m, 5m, 8m, 10m, 12m, 15m 

In the November 2012 issue of What Hi-Fi, the Supra USB cable won a convincing 5 stars review - it was compared against Audioquest Cinnamon USB (£59 and 4*), Clearer Audio Silver-line USB (£40 and 3*) and Russ Andrews Kimber USB (£52 and 4*)


No nonsense design

  • SUPRA Cat7+ CableFlame Retardant and Halogen Free. Standard lengths 1m to 20m, otherlengthsuponorder

  • Excellent flame-retardancy

  • Halogen-free

  • Lowsmoke generation

  • Lowtoxic gas emission

  • Betterthancategory 7A acc. EN 50288 and IEC 61156 excellent NEXT, lowattenuation, excellent screening characteristics (individual and overall screen), lowSKEW. Bandwidth1300 MHz Applications: Installation cable for genericcabling systems . Ideal for all applicationsofclasses D upto FA Multimedia (Video, Data, Voice) >10 GbEacc. IEEE 802.3 an, Cable sharing, VoIP, PoE


No nonsense design

LoRad Screened Mains Flex, PatentedLorad 3x1.5 & Lorad 3x2.5LoRad Screened Mains Flex, Patented LoRad stands for Low Radiation of electric and magnetic alternating fields. Protects your equipment from radiated mains noise as well as from RF pick-up. The screen protects from the electric fields and the short pitch twisting protects from and cancels the magnetic fields. This will typically result in a cleaner sound and more accurate transients, which in turn give you a tighter bass, better 3-Demension presence and stereo definition. Closer to the truth. Besides this, the human health aspect should be considered. It is scientifically proven that magnetic alternating fields affect the human cell growth. 

Supra LoRad Screened Mains Flex The one and only approved for flex applications. A Swedish world patent. Applications: • Hi-Fi and studio systems • Medical equipments• Measurement and laboratory equipments• For people sensitive to electric/magnetic radiation • In any application where electric/magnetic interference is critical


No nonsense design

LoRad Mains Cord Sets 110V-230V


No nonsense design

LoRad Mains Blocks 110V-230V


No nonsense design

  • JenTech HDMI CableHigh Speed with Ethernet (v1.4) 

  • White

  • 1-5m

JenTech Sky Sky is an OFC loudspeaker cable. A classic 8-model loudspeaker cable construction with bare 0.127 mm copper wire. Available from 0.75 sqmmupto 6.0 sqmm. Standard colours are white,

black and transparant. Can be delivered OEM, in any apperance. 

JenTech Mains Block, DB06-EU Totally shielded. It is built in a fully shielding metal case and provided with a LoRad 3x1.5 sqmm screened cord set. 6 outlets, approved for 16A. 


No nonsense design

QC

Quality check of every cable production

All products is marked with a Batch Number for tracking purpose.

Soldered interconnects are tested 3 times during the production process.

Daily random checks

In-House test lab

ATC approved

Yearly factory inspection

by Semko/Nemko.


No nonsense design

Selection of our Awards &

Reviews


No nonsense design

News 2013

Ply 3.4 Wide, Loudspeaker cable

Improved version of SUPRA Ply.

SupraFlat 1.5 Loudspeaker Cable

Super slim loudspeaker cable for invisible wall mounting.

Cable Mounting Tape

Double-sidedadhesive tape, width 6mm & 9mm

Length: 10m (32.8ft), Color: Transparent

Angled Mains Plug, Male, 90-deg

SW-EU/A, Schuko, EU-version

DisplayPort Cable

HDMI-HDMI/S

Slim & Silver Plated


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