No Nonsense Design. Made in Sweden. Factory and Office in Ljungskile. Business Concept History Production Products QC Awards News 2012 News 2013. Business Concept. Strong brands name, SUPRA Cables, JenTech and Jenving I dentity is the Ice Blue Supra Color
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Factoryand Office in Ljungskile
Strong brands name, SUPRA Cables, JenTech and Jenving
Identity is the Ice Blue Supra Color
Profile of no-nonsense design
Price segmentation: middle range
The Brand Name
We believe that the brand name is the most important tool for marketing as a symbol of the business concept, quality and long term thinking. Therefore, we have invested many millions of SEK into establishing and charging SUPRA over the years.
In order to succeed it must also have an identity. This identity is the Ice Blue Supra Color and a profile of no-nonsense designs.
We have chosen to place Supra in the upper part of the market pyramid, but not in the top. The top represents golden edged products of high price but small quantities. No business. The lower part of the pyramid represents the noname mass/standard cables, sold or given away in the shops or go with the stereo equipments from the manufacturers. Large quantities but low profit. No business.
Since 1976 – 36 years
Founder Tommy Jenving
First Product: Classic 2.5 Loudspeaker Cable
In 1976 Tommy Jenving introduced the SUPRA 2.5 loudspeaker cable, a 2.5 sqmm cable unlike any of the previous cables on the market. At this time the most usual size of loudspeaker cables was 0.5 sqmm and for high specifications the only option was 0.75 sqmm, a concept that SUPRA changed with our 2.5 sqmm loudspeaker cable. Since then SUPRA Cables have been producing high quality cables for over 35 years with our philosophy “no-nonsense design”.
Made in Sweden
Hi-Fi, Theatre & Installation
Hifi, Theatre & HighEnd
Classic, Rondo, Linc & Ply Series
Ice Blue, White and Anthracite Grey
Tin Plated OFC
Hi-Fi & Home Theatre
Quadrax & Sword Series
Crimp Style Connectors
Hi-Fi & Home Theatre
Low Loss Design
Low Capacitance Design
Subwoofer & MP3
Digital Fibre Optic
HDMI & DVI
HDMI/DVI and Accessories
SUPRA USB 2.0 Cable High Performance, High Speed, type A-BA flexible cable with dual screens for the best RF pick-up protection. One twisted pair for data and one twisted pair for power, individual screens for minimal interference. Low capacitance and efficient noise rejection maintain
signal integrity in the long run interconnects.
PE-insulated wires with correct 90 Ohms impedance
design. 24K gold plated and shielded connectors.
The connectors are molded to withstand tough
applications and long term use. Handles high speed
1200 Mbps data transfer up to 15m. While USB 2.0 and 3.0 are compatible, USB 3.0 is a dual-link system not used for USB Audio.Available in standard lengths of 0.7m, 1m, 2m, 3m, 4m, 5m, 8m, 10m, 12m, 15m
In the November 2012 issue of What Hi-Fi, the Supra USB cable won a convincing 5 stars review - it was compared against Audioquest Cinnamon USB (£59 and 4*), Clearer Audio Silver-line USB (£40 and 3*) and Russ Andrews Kimber USB (£52 and 4*)
LoRad Screened Mains Flex, PatentedLorad 3x1.5 & Lorad 3x2.5LoRad Screened Mains Flex, Patented LoRad stands for Low Radiation of electric and magnetic alternating fields. Protects your equipment from radiated mains noise as well as from RF pick-up. The screen protects from the electric fields and the short pitch twisting protects from and cancels the magnetic fields. This will typically result in a cleaner sound and more accurate transients, which in turn give you a tighter bass, better 3-Demension presence and stereo definition. Closer to the truth. Besides this, the human health aspect should be considered. It is scientifically proven that magnetic alternating fields affect the human cell growth.
Supra LoRad Screened Mains Flex The one and only approved for flex applications. A Swedish world patent. Applications: • Hi-Fi and studio systems • Medical equipments• Measurement and laboratory equipments• For people sensitive to electric/magnetic radiation • In any application where electric/magnetic interference is critical
LoRad Mains Cord Sets 110V-230V
LoRad Mains Blocks 110V-230V
JenTech Sky Sky is an OFC loudspeaker cable. A classic 8-model loudspeaker cable construction with bare 0.127 mm copper wire. Available from 0.75 sqmmupto 6.0 sqmm. Standard colours are white,
black and transparant. Can be delivered OEM, in any apperance.
JenTech Mains Block, DB06-EU Totally shielded. It is built in a fully shielding metal case and provided with a LoRad 3x1.5 sqmm screened cord set. 6 outlets, approved for 16A.
Quality check of every cable production
All products is marked with a Batch Number for tracking purpose.
Soldered interconnects are tested 3 times during the production process.
Daily random checks
In-House test lab
Yearly factory inspection
Selection of our Awards &
Ply 3.4 Wide, Loudspeaker cable
Improved version of SUPRA Ply.
SupraFlat 1.5 Loudspeaker Cable
Super slim loudspeaker cable for invisible wall mounting.
Cable Mounting Tape
Double-sidedadhesive tape, width 6mm & 9mm
Length: 10m (32.8ft), Color: Transparent
Angled Mains Plug, Male, 90-deg
SW-EU/A, Schuko, EU-version
Slim & Silver Plated