Answers to your questions about green cleaning
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What & Why. Answers to Your Questions About Green Cleaning. Cleaning for Green - Turning the Right Thing to Do into the Rational and Profitable Thing to Do!. What is Green Cleaning? Is Now the Time?. Two fundamental principles Cleaning Green is a process, not just a new cleaning product.

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Answers to Your Questions About Green Cleaning

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Answers to your questions about green cleaning

What & Why

Answers to Your Questions About Green Cleaning


Cleaning for green turning the right thing to do into the rational and profitable thing to do

Cleaning for Green-Turning the Right Thing to Do into the Rational and Profitable Thing to Do!


What is green cleaning is now the time

What is Green Cleaning?

Is Now the Time?


Answers to your questions about green cleaning

Two fundamental principles

Cleaning Green is a process, not just a new cleaning product.

Cleaning green must not only be the right thing to do, it must be the rational and profitable thing to do.


Answers to your questions about green cleaning

“Be Cautious Before You Rush To Green”

  • Dr. Michael Berry –

    • Retired EPA Research Scientist

    • Retired Professor – U. of North Carolina

    • Led two groundbreaking scientific studies of cleaning and indoor environmental quality improvement

    • CIRI Scientific Advisor

    • Author of “Cleaning for Health – Protecting the Built Environment”

Dr. Michael Berry


Answers to your questions about green cleaning

Be Cautious Before You Rush To Green

  • Green is a process, not a chemical.

  • We must have science that supports the effectiveness of the “green” solution.

  • “Green” and “cleaning” are synonymous terms – proper removal, collection, and disposal of unwanted matter is healthy and good for the environment.

Dr. Michael Berry


Answers to your questions about green cleaning

Be Cautious Before You Rush To Green

  • Examples of indoor environmental disasters caused by switching to so-called green chemicals for political purposes

    • Bacterial and viral outbreaks in health care facilities caused by ineffective and untested “green” disinfectants

Dr. Michael Berry


Answers to your questions about green cleaning

Be Cautious Before You Rush To Green

  • Disasters - Continued

    • Overuse and misuse of “green” cleaning chemicals because they were not getting the surfaces cleaned. A build-up of “seed-based” organic surfactants being applied and not completely rinsed / extracted leading to “mold farms.” When products are ineffective at cleaning, the natural tendency of the technician is to apply more.

Dr. Michael Berry


Answers to your questions about green cleaning

Green cleaning could be called “cleaning green”

  • “Cleaning green ... is achieved by employing cleaning products, formulas, equipment, procedures or systems intended to minimize any harmful environmental impact and maximize sustainability of our built environment; such environments include human health, the air we breathe, the water we use, the land and our earth.”

    Dr. Steven Spivak

  • Professor Emeritus, University of Maryland

  • ASTM International

  • RIA (Formerly ASCR)

  • ANSI

  • Standards Engineering Society

  • ISO


Is green always green

Is Green Always Green?

  • Just because something is called green, does that mean it is really beneficial for you, your customer and the environment?

    • Some green ideas, adopted for political reasons or marketing strategies are not well thought out.


Remember how the government helped us save water

Remember How the Government Helped Us Save Water?

  • Those low flow toilets that had to be flushed several times to get the job done

    • Ideas like using cold water and limiting cleaners to less effective products can result in more chemicals getting into the environment.


What should green cleaning include

What Should Green Cleaning Include?


8 dynamics of green cleaning

8 Dynamics of green cleaning

  • Outdoor environmental impact and footprint

  • Indoor environmental quality

  • Sustainability and the use of renewable resources

  • Packaging and recycling issues

  • Reducing use of resources

  • Health impact upon the occupants of the home or business

  • Impact of the “new” green chemistry upon the construction and texture of the surface being cleaned

  • Cleaning effectiveness


What is called green today

What is called green today?

Almost anything someone wants to call green.

Example - Clinton era rule: If it is environmentally preferable over what it replaced it can be called green.

Switching from plastic wrap to cardboard box qualified some products to be called green.


Green cleaning chemistry and certification programs

Green Cleaning Chemistry and Certification Programs

  • Some of the Players in this Game

    • Green Seal (GS-37)

    • US EPA Design for Environment (DfE)

    • GreenList Program

    • Eco-Green

    • Cleangredients

    • California Air Resource Board (CARB)

C.A.R.B.

No one certification program covers all of the 8 dynamics!

DfE


Shades of green

Shades of Green

  • Over 300 organizations with different definitions of green

  • How do our customers define green?

    • No harm to them or family; Their pets; Cleaning techs; The environment

    • Natural sources, sustainable


Who else is trying to define green

Who Else Is Trying to Define Green?

  • Home products manufacturers are introducing their definitions of “green cleaning” through ads on Oprah and Desperate Housewives.

Do your customers listen to what Oprah says?


Look at what s been called green for carpet cleaning

Look at What’s Been called Green for Carpet Cleaning


Is it really green

Is It Really Green?

  • One company who has SOME Green Seal products, shows the Green Seal Logo in advertising that includes other products that are not certified as green.


The fact is that

The fact is that…

Kermit was wrong….

It’s too easy to say your “green”


Green cleaning certification and your wallet

Green Cleaning Certification and Your Wallet

  • This has an immediate impact upon you as a professional cleaner ...

    Large commercial business or government cleaning contracts may require “green products” as a provision of the bid.


Green cleaning certification and your wallet1

Green Cleaning Certification and Your Wallet

  • Upper Middle and Upper Income Prospects:

    • Many Work in “Green Buildings”

    • Informed about Green Issues

    • Are Socially Responsible

    • Show “Green Concerns”


Who is a green customer

Who Is a Green Customer?

  • Not her!

    • It is not aging hippies that spend money on green cleaning.


Who is a green customer1

Who Is a Green Customer?

This woman. (Yes, it is women we market to.)

  • Educated

  • Well informed

  • Professional job with responsibility


Will these prospects buy from a green company

Will These Prospects Buy from a Green company?

  • Good Housekeeping survey reports that 42% will pay more for environmentally friendly or green products and services.

  • Survey – 73% would choosegreen if price was equalor only slightly more.


Answers to your questions about green cleaning

  • Cleaning the totally trashed out and filthy carpet with caked on grease in a Chinese Restaurant has NOTHING to do with what we are discussing!


Why is bridgepoint involved what do we offer

Why is Bridgepoint Involved?

What do We Offer?


Bridgepoint is bringing common sense and balance to the green picture

Bridgepoint is Bringing Common Sense and Balance to the Green Picture

  • We have been innovative and first on many products – but these issues were too important to rush into. We wanted to get the facts straight, use the truly best formulation technology, and put our customer first in how we approached this.


Green is a process not just a cleaning solution

Green is a process, not just a cleaning solution

  • We recognize that green is more that a cleaning solution. It’s a process.

  • Green cleaning must include the proper management of the environment being cleaned.

  • It includes a properly trained cleaning technician who understands the nature and construction of the surface they are cleaning, as well as the composition of the soling they want to extract.

  • It includes proper cleaning procedures according to industry standards.

  • Finally, it includes the proper disposal of cleaning waste water.

  • Green is so much more than how a chemical is made; it’s a commitment to understanding how it is used in the overall cleaning process.


Green based on research and scientific testing not hype and what sounds good

Green based on research and scientific testing, not hype and what “sounds good”

  • We carefully studied and evaluated the science behind the recommendations for “green ingredients” from a number of sources. While we evaluated guidelines from a number of “green” certification and listing programs, we found that the best guidelines came from the U.S. Environmental Protection Agency Design for Environment (DfE) program

  • We insisted that the companies who supplied us with ingredients and claimed they were “green,” had the information to back up their claims.


Green based on research and scientific testing not hype and what sounds good1

Green based on research and scientific testing, not hype and what “sounds good”

  • We tested and evaluated the formulas for cleaning effectiveness in our own laboratory and in field testing. Then we submitted the formulas to a leading independent testing laboratory to scientifically measure the level of actual soil removal, and to ensure that they did not contribute to rapid resoling.

  • Then we knew that we had green cleaning solutions that had the best presently available facts and science backing them up.


Committing to the process of cleaning green

Committing to the process ofCleaning Green

  • We chose green cleaning products that have been tested, measured, and demonstrated to work – Bridgepoint Green Balance. The answer to a carpet cleaning job with significant soiling is not to continuously apply more chemical to get the job done.


Introducing green balance from bridgepoint

Introducing Green Balance from Bridgepoint

  • They are approved by the Carpet and Rug Institute (CRI) Seal of Approval Program (SOA) signifying their cleaning effectiveness, as well as the fact they do not contribute to re-soiling.

    The CRI testing process

    • Assure pH is not excessive

    • The solution contains no optical brighteners

    • Measures any negative effect on carpet texture

    • Makes sure no residue is left that would cause rapid re-soiling.

    • Finally it measures for soil removal and cleaning effectiveness.


Answers to your questions about green cleaning

Green Balance from Bridgepoint –

  • Ingredients from renewable sources, quickly biodegradable

  • Non-toxic; no known carcinogens; no allergy triggers

  • No added fragrances

  • No Added dyes

  • No Solvents!

Ideal for homes with chemical sensitivities


Answers to your questions about green cleaning

Green Balance from Bridgepoint – Why no solvents?

  • Safety for the users and occupants

  • Regulations (in California and 10 other states) limit the allowable level of solvents to a level where effectiveness is doubtful. These restrictions are only going to get tighter.

  • Solvents, even natural ones, are not typically “green.”

  • Soybean oil replacement solvents are massive contributors to carpet re-soiling.


Answers to your questions about green cleaning

Why is now the time for green cleaning and Bridgepoint Green Balance Cleaning Solutions?

  • The right thing to do is now finally the rational thing to do.

  • It is highly “marketable” to the clientele most of you are after.

  • Because you recognize green is more than a cleaning product, it’s a commitment to an overall process.


We have many green products

We have Many Green Products

  • Different shades

  • None are harmful when used as directed

  • Products from Natural or renewable Sources – Citrus Solv

  • Plentiful sources – Prolon

    • phosphates

    • Only food grade ingredients are used,


Green is a commitment

Green is a commitment ...

  • ... to providing your customer with cleaning and confidence.

  • Green Balance is also a commitment to you our customer, to use the best available science, understanding and testing we can to bring to you, recognizing that the way carpets look, feel and perform after they have cleaned them is critical to your reputation as a professional.

  • It’s about providing you with a “green” cleaning solution that you can be absolutely confident will provide your customer with a cleaner, fresher carpet.


Is marketing the concept of green or environmentally preferred new to carpet cleaning

The answer is a resounding….

  • NO!

As a matter of fact, many successful and savvy marketers like you have been doing this for years!

Is marketing the concept of “green” or “environmentally preferred” new to carpet cleaning?


So what has changed

So what has changed?

  • The right thing to do has now become the rational business decision to make

  • Why?

    • Improved performance of green cleaning products

    • Improved marketing strategies have taken the cleaners in this audience beyond cleaning the carpet in a Chinese restaurant

    • Whether you believe it is the planet, the professors, or the politicians that are in peril, the economic drive to switch to green is growing.


Consumers are assaulted with green information

Consumers Are Assaultedwith Green Information

  • The environment and green causes are in the news daily.


Consumer may be persuaded to think globally but she acts locally

Consumer may be persuaded to think globally but she acts locally.

  • She is more concerned about her kids and pets (and maybe her husband) than global warming.


Green marketing programs that are working

“Green” Marketing Programs that are Working…

  • Sell the benefits that mean the most to her… (clean carpet looks good and it is healthy) ... then bring in the added benefit that your service is green


Does your client believe you re green

Does Your Client Believe You’re Green?

  • It takes more than your ad copy to convince her ...


The green balance carpet cleaning process provides

The Green Balance Carpet Cleaning Process Provides…

How can you market green and answer every potential client’s question ... “What’s in it for me?”


Carpet you can truly live on

Carpet you can truly live on…

What’s in it for your customer?

Committed Technicians - “Our company is committed to the technical education of our cleaning technicians in the best cleaning practices in the industry. They understand the construction of your carpet and the nature of the substances that soil them.”

  • The Green Balance™ Process for A Clean, Safe, & Healthy Home


Carpet you can truly live on1

Carpet you can truly live on…

What’s in it for your customer?

  • Safe Cleaning Products – “The cleaning solutions we use are safe for your children and pets. They are ideal for cleaning in homes with chemical sensitivities because they contain no added fragrances, dyes, or solvents. And they won’t hurt the construction or texture of your carpeting.”

  • The Green Balance™ Process for A Clean, Safe, & Healthy Home


Carpet you can truly live on2

Carpet you can truly live on…

What’s in it for your customer?

  • EPA Studies Confirm Cleaning Makes Your Home Healthier -

    “Environmental Protection Agency studies confirmed that periodic, professional cleaning using truck mounted hot water extraction carpet cleaning had a dramatic, positive impact on the reduction of contaminants, pollutants, and allergens in the indoor environment.”

  • The Green Balance™ Process for A Clean, Safe, & Healthy Home


Carpet you can truly live on3

Carpet you can truly live on…

What’s in it for your customer?

  • Guaranteed Work – “If you’re unhappy with our work for any reason, we’ll work until your satisfied.”

  • The Green Balance™ Process for A Clean, Safe, & Healthy Home


Carpet you can truly live on4

Carpet you can truly live on…

What’s in it for your customer?

  • Effective Cleaning Products and Techniques -

    “The cleaning solutions we use have been tested and scrutinized by an independent laboratory to ensure they work effectively. We guarantee they will improve the visual appearance of your carpet and not contribute to rapid re-soiling. Your carpets will stay cleaner longer.”

  • The Green Balance™ Process for A Clean, Safe, & Healthy Home


Carpet you can truly live on5

Carpet you can truly live on…

What’s in it for your customer?

  • Effective Cleaning Products and Techniques – “Also, our powerful cleaning process safely and effectively removes almost every spill your family can conjure up. A few specialty stains may require additional treatment steps, but rest assured we have the most technologically advanced stain removal processes available.”

  • The Green Balance™ Process for A Clean, Safe, & Healthy Home


Carpet you can truly live on6

Carpet you can truly live on…

What’s in it for your customer?

  • Cleaning that Keeps Your Carpet Warranty Intact - “We are your carpet warranty experts. Our cleaning processes and solutions have been tested and approved by leading carpet manufacturers. Most carpet stain resistant and texture retention warranties require periodic professional hot water extraction cleaning. Our cleaning solutions are approved by the Carpet and Rug Institute Seal of Approval Program We’ll provide you with the documentation you need to keep your carpet warranties in full effect!”

  • The Green Balance™ Process for A Clean, Safe, & Healthy Home


Answers to your questions about green cleaning

And a world you and your children can truly live in…

What makes them feel good and reinforces their decision?

  • Oh yeah. Our cleaning processes and solutions are GREEN, too!


Answers to your questions about green cleaning

What Message Does Your Customer Want to Hear from You?

Let’s examine the points you want to make to position your company as their choice for green cleaning.


What makes them feel good and reinforces their decision

What makes them feel good and reinforces their decision?

  • Our company is committed to protecting the earth

    • When they provide the equal or best cleaning performance available, our cleaning solutions contain ingredients that are derived from sustainable and renewable resources rather than petroleum oil

    • Our cleaning solutions are biodegradable and non-toxic

    • We safely and properly dispose of our cleaning wastewater in accordance with the highest standards of care. There is no harmful build-up of caustic or dangerous solutions in our water supply.


What makes them feel good and reinforces their decision1

What makes them feel good and reinforces their decision?

  • Our company is committed to protecting the earth

    • Our cleaning solutions are completely solvent free. No harmful Volatile Organic Compound (V.O.C.) Emissions. No contributions to harmful atmospheric gases

    • Our Green Balance cleaning solutions are ultra-concentrated, reducing use of resources in transport and use, and the amount of cleaning solution needed.

    • Our company has made a commitment to recycling all of the product containers we use.


Committing to the process of cleaning green1

Committing to the process of Cleaning Green

  • Our company is committed to best practices to minimize waste, maximize recycling and the conservation of natural resources, and leaving no harmful environmental footprint as a result of the carpet cleaning process and the daily operations of our company.


Committing to the process of cleaning green2

Committing to the process of Cleaning Green

  • Our company recognizes the product life cycle of carpet from fiber production to manufacturing, to installation, to maintenance and cleaning, to recycling after the useful life of the carpet has been reached.


Committing to the process of cleaning green3

Committing to the process of Cleaning Green

  • Our company has made a commitment to clean carpeting in accordance with the best practices of the industry.


Committing to the process of cleaning green4

Committing to the process of Cleaning Green

  • Our company is committed to the education of our cleaning technicians as to what these best cleaning and operation practices are, as well as an understanding of the construction of carpet, and the nature of the soiling to be extracted from the carpeting.


Committing to the process of cleaning green5

Committing to the process of Cleaning Green

  • Our company has made a commitment to the proper operation and maintenance of its cleaning equipment, tools, and vehicle fleet. We want to reduce emissions and avoid wasting precious resources.


Committing to the process of cleaning green6

Committing to the process of Cleaning Green

  • Our company has made a commitment to make sure that exhaust from the cleaning equipment or vehicle is directed away from the building being cleaned, and properly exhausted to the outdoor environment


Committing to the process of cleaning green7

Committing to the process of Cleaning Green

  • Our company has committed to educate the public about the importance of cleaning in accordance with cleaning frequencies recommended by the carpet manufacturer, and as outlined in cleaning industry standards developed with the input of the United States Environmental Protection Agency. It recognizes that the carpet should not be allowed to deteriorate to the point that green cleaning products can not adequately remove and extract the build up of soil and pollutants from the carpet.


More on marketing and selling cleaning green

More on marketing and selling “Cleaning Green”

  • Consumer Brochure

    • You could use our brochure…

    • You can make your own.


How can you address consumer concerns about carpet cleaning

How Can You Address Consumer Concerns About Carpet Cleaning?


Responding to concerns

Responding to Concerns

  • What Should Be Mom’s #1 Concern?

  • Dirty Carpet is a much bigger threat than any cleaning product!

    Spilled food and beverages, clothing lint, tracked in organic matter are all great food sources for microbes, mold, bacteria


Responding to concerns1

Responding to Concerns

#2 Unprotected carpet allows more of these food sources to be absorbed into the carpet and stay in the carpet longer.

When Maxim Advanced Protector is applied, liquids can be blotted up; even dry soils are vacuumed away more effectively


Responding to concerns2

Responding to Concerns

#3 Inhaling products being sprayed is more of a hazard than being on carpet after cleaning is complete.

Thorough rinsing removes soil & cleaning agents

Keep children, pets, people with illness away from the area being cleaned.

Stay off carpets until dry.


Waste disposal

Waste Disposal

  • Waste water should be disposed of properly

    • Varies by state, even city or county

    • Always safe to empty into treated sewage line. Filter lint

    • Never dump into storm drains or where waste will flow into creek, stream, pond, lake or other body of water


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