Everything you need to know about Mobile measurement partner

1. Everything you need to know about Mobile measurement partner

2. In this technologically-equipped world, mobile apps play a crucial role in the operation. Every company, be it product or service based, has launched its app. There are mobile apps available for banking, games, transactions, shopping, selling, and buying as well. Thus to enhance the growth of any mobile app, it is important to make data-driven decisions. The best way to do that is to connect the app with the mobile measurement partner, who will help you measure and optimize the data efficiently. However, it’s challenging to find the right mobile measurement partner. Keep reading this article to learn everything about the mobile measurement partner so that you can make an informed decision while choosing them. What is a mobile measurement partner? A mobile measurement partner is an entity that is responsible for measuring, gathering, and organizing app data to provide the marketer with a unified overview of the marketing campaign performance as a third-party provider. Every brand does a plethora of campaigns on different social media platforms, and thus it is difficult for the company to manage the data from all these campaigns and determine which campaign is providing them with sales conversions. This is where a mobile measurement partner comes to the rescue and provides the brands with an accurate overview of mobile attribution by showing which source should get the credit for getting a maximum conversion.

3. To put it simply, MMPs are used by brands to understand the return on investment of their brand campaigns and how to optimize them further. How do mobile measurement partners work? Mobile measurement partners usually provide a software development kit to the marketer, which can be combined into the app to link app installs, in-app events, and ad engagements. The role of the SDK is to attribute the post- install events and app installs and further correct the marketing campaign and acquisition source. This provides an overview, such as which ad is delivered to which user and is working best in terms of conversion. Nowadays, MMPs follow a multi-touch attribution to determine every intricate thing that influenced the customer's decision to download the app and thus distribute the credit accordingly. Which analytics should an MMP offer? MMP companies must offer analytics on clicks, installs, in-app purchases, and impressions. Here is the list of the bare minimum that every mobile measurement partner should provide and how it can prove useful to the brand: • How the customers connect with the ads through clicks, installs, and impressions • How customers are interacting with the apps through in-app revenue, session lengths, and in-app events. • Customers and campaigns that are providing the most value through conversion rate return on ad spend and user lifetime value.

4. All these analytics are important to determine the success of any marketing campaign run by the brands. Thus app marketers utilize an MMP to make data-driven decisions regarding their campaigns and revenue to enhance their customer lifetime value. The benefits of using an MMP App marketers use an MMP company for their needs. To boost the growth of the app, it is necessary for the brand marketers to be correct with the numbers, not lose their budgets to fraud and focus on the right customers. An MMP can provide the following benefits: Provide a unified overview A mobile measurement partner will give all the campaign data that are run by the brand across multiple platforms in one single place. This makes the comparison of the results much easier. It saves time It’s difficult to go through each excel sheet and dashboard to understand the analytics and get the answers that a brand marketer needs for the attribution. MMP software development kit does this job, and so you don't have to do this manual measurement every other time. Provides accurate data The best part about the MMP is that it gives clear and clean data so that, as a brand marketer, you can decide how to use your budget and optimize your app's performance.

5. Enable scale intelligently When you have clear and real-time data at your fingertips, you can make the right decision and don’t waste your money and time. MMP provides fast and accurate data, thus enabling you to invest in the platforms that are serving you best in terms of conversion leading to faster growth. How to choose the mobile measurement platform? Among the plethora of options available, it's challenging to choose the right MMP company for your brand. Here are the attributes you should look for while choosing the company: Privacy-oriented Privacy is the biggest concern; thus, before choosing an MMP company, make sure they prioritize the user's privacy. Look how an MMP protects the user's data, where it stores it, and privacy certification Intuitive and advanced features If the MMP’s platform is challenging to operate, just like the spreadsheet, then it's not worth it to integrate with them. The purpose of the MMP is to simplify the marketing purpose, not to make it difficult. As a brand marketer, you should be able to segregate the data and analyze the result in just a few clicks. Fraud prevention MMP's responsibility also includes preventing your analytics and budgets from fraud. The MMP should identify the fake installs, clicks bots, and fake traffic on your app.

6. Make sure to read all the guidelines mentioned regarding the fraud protection policies provided by the MMP. Conclusion The bottom line is that in this data-driven economics, an MMP can prove to be your best companion. However, it is important to choose the right MMP company for faster and more efficient results.

7. Source URL: https://www.livepositively.com/@scarlettwatson/ever ything-you-need-to-know-about-mobile-measurement- partner/new=1