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Home. Simran Kaur. (650) 515-3373 simrmana@gmail.com http://skgaurora.wordpress.com/. Advertising Branding Social Media Global Leadership & Innovation Project Management Research. My quest… “Medium is the Message.”.

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  1. Home Simran Kaur (650) 515-3373 simrmana@gmail.com http://skgaurora.wordpress.com/ Advertising Branding Social Media Global Leadership & Innovation Project Management Research My quest… “Medium is the Message.” Every experience and opportunity is unique. There’s no single answer or strategy that fits all. Therefore I feel, “Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain.”

  2. Simran Kaur • Social media strategy & implementation • Online magazine content management • Integrated brand communications • Advertising campaign • Research: Simmons OneView database (Study of media & markets – buying & media habits of people. • Project management • Global Leadership & Innovation • Budget allocation & management • Photography • Video editing • Effective communication and interpersonal skills • Multicultural with extensive global traveling experience Here’s a Snap Shot

  3. Work History • Social Media Strategist & Content Manager • My International Adventure – Morgan Hill, CA / May 2012 to present. • Content management - Research, write and edit content for online magazine. • Social media strategy & implementation. • Stay apprised of new technologies and trends. • Media Director – Advertising Campaign • Conklin Bros. (SJSU team project) / August 2012 to December 2012. • Selection and rationale for proposed medium in order to meet client objectives and match target audience. • Decide scheduling method to maximize reach and frequency. • Participate in account team planning sessions regarding client strategy and approach, and provide leadership and initiative. • Group Leader - Integrated Brand Communications Plan • Cisco Systems (SJSU team project) / January 2012 to May 2012. • Lead forward thinking digital ideas, ensure that the team is incorporating creativity and innovation into the plan development. • Ensure initiatives are executed and managed in a manner that meet and exceed client expectations, and deliver against client objectives. • Manage and mentor a team of five. Social Media Advertising Campaigns

  4. Work History (cont.) • Editor (Final Cut Studio) • Ohlone College TV (Student project) / January 2010 to June 2010. • Design and edit commercials and short films. Creative • Financial Analyst and Project Manager • Paypal / Safeway / Rainmaker Systems – CA / January 2005 to October 2008. • Business modeling. • Budget management – forecast and variance analysis. • Manage project time lines. • Provide recommendations for cost and operational efficiencies on an ongoing basis. • Partner with the business to prioritize and create cost-effective spending plans. Management

  5. Education • BS, Advertising • San Jose State University, San Jose CA • GPA: 3.6 • Major: Advertising (Management Track) • Minor: Global Leadership and Innovation • Stanford University, Center for Professional Development, Stanford CA • Financial Mastery for Projects • Ohlone College, Fremont CA • Speech and Communication Studies • Business Communication • Intercultural Communication • Interpersonal Communication Undergraduate Certifications

  6. Honors & Awards • Dean’s Scholar Honor • GPA of 3.65 or higher at SJSU. • SJSU Fall 2012. • "Cum Laude" Medallion • Achiever of a high cumulative grade point average. • SJSU Fall 2012. • "Blue Cow Award" • Winner of the best advertising campaign - strategies and tactics. • SJSU Fall 2012. • American Communication Association Honor Society • May 2011. • American Advertising Federation (AAF) • Since 2011. Honors Memberships

  7. Skills • Microsoft Office • Final Cut Studio • Adobe Creative Suite 5.5 Design Premium • iMovie • Audacity • Content management • Readership engagement and follow-up • Google Analytics • Platforms used: WordPress, Blogspot, Facebook, and Twitter • Social network planning & management • Communication • Leadership • Team player • Project management • Bilingual Software Proficiency Social Media Planning & Implementation Interpersonal Strength & Skills

  8. Creative Side Passionate about … Photography & Travel. 3 4 H

  9. Volunteer Work • Coordination & Support • Habitat for Humanity – Silicon Valley / August 2012 to present. • Habitat for Humanity – India / July 2007 to present. • Coordinate the teams and be a backup. Paint and decorate houses. • Food Preparation & Distribution • Shiva Vishnu Temple – Livermore, CA / January 2005 to present. • Shirdi Sai Parivar Temple – Milpitas, CA / August 2011 to present. • Cook vegetarian meals and help distribute to the devotees. International & Regional Supporter of the following causes: Charities & Organizations

  10. Multi-cultural Language Skills • Hindi (Fluent - reading & writing) • Punjabi (Basic - conversation) • Urdu (Basic - conversation) • India • United Kingdom • United Arab Emirates Travel Experience

  11. My International Adventure http://myinternationaladventure.com/ • Content management and social media strategy. • Americans interested in moving, living and working abroad. • Timely news, features and information to help move, live and work abroad. • Dedicated and focused team. • Well organized business plan. • Start-up company. • Limited resources. • One-stop shop. • Social media engagement. • Competition. • Information clutter. Objective Social Media & Content Management Target Audience Positioning Strengths (Internal) Weaknesses (Internal) Guide to Moving, Living & Working Abroad Opportunities (External) Threats (External)

  12. My International Adventure http://myinternationaladventure.com/ • USP: Creating a “Brand Identity.” • Social media strategy & implementation. • Content: Based on research and verifiable data. • Social media: Facebook & Twitter. Challenges Social Media & Content Management Strategies Guide to Moving, Living & Working Abroad

  13. Conklin Bros. Conklin Bros. http://conklinbros.com/ • Short-term: Maintain a profitable business. • Long-tern: Expand the business. • Homeowners (40-65 years). • High-quality flooring specialist. • Well-established with rich history. • Range of products & team of experts. • Image misconception. • No social media or public relations program. • Untapped market. • Social media engagement. • Big box competition. • Local competition. Objectives Advertising Campaign Target Audience Positioning Strengths (Internal) Weaknesses (Internal) Opportunities (External) “Flooring for Every Lifestyle” Threats (External)

  14. Conklin Bros. Conklin Bros. “Flooring for Every Lifestyle” • Re-creating the “Brand Identity” within a limited budget. • Breaking the traditional media use barrier. • Media mix: Internet pre-rolls, radio, and outdoor i.e. billboard, public transportation, mobile advertising. Challenges Advertising Campaign Strategies “Flooring for Every Lifestyle”

  15. Cisco http://cisco.com/ • Increase target audience unaided brand awareness. • Increase brand liking and preference. • Cisco employees & prospects (20-29 years). • Global leader in communication and network products. • Brand recognition. • State of the art infrastructure. • High dependence on US and Canada. • No target specific social media or public relations program. • Global IT spending provides growth opportunities. • Social media engagement. • Intense competition. • Technological obsolescence. Objectives Integrated Brand Communications Plan Target Audience Positioning Strengths (Internal) Weaknesses (Internal) “Let’s Connect Together” Opportunities (External) Threats (External)

  16. Cisco “Let’s Connect Together” • Holistic “Brand Experience.” • Phase implementation plan for a global employee focused brand experience: employee engagement, recruitment advertising campaign. • Develop metrics for reporting and transformation. Challenge Integrated Brand Communications Plan Strategies “Let’s Connect Together”

  17. Thank you! Simran Kaur (650) 515-3373 simrmana@gmail.com http://skgaurora.wordpress.com/ “Medium is the Message,” is my quest…

  18. Site Map Home Snap-Shot My International Adventure Work History Conklin Bros. Work History (cont.) Cisco Systems Education Honors & Awards Skills Creative Side Volunteer Work Multicultural Multicultural

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