Channel marketing update peggy van nieuwenhove channel marketing manager emea apac
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Channel Marketing Update Peggy Van Nieuwenhove Channel Marketing Manager EMEA & APAC PowerPoint PPT Presentation


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Channel Marketing Update Peggy Van Nieuwenhove Channel Marketing Manager EMEA & APAC. Agenda. Partner Enablement Partner Portal Case Studies Webinar/Seminar Campaigns Partner Events Alfresco 4.0 + pricing Partner conference Partner Communication. Partner Portal. Partner Portal today.

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Channel Marketing Update Peggy Van Nieuwenhove Channel Marketing Manager EMEA & APAC

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Channel marketing update peggy van nieuwenhove channel marketing manager emea apac

Channel Marketing UpdatePeggy Van NieuwenhoveChannel Marketing Manager EMEA & APAC


Agenda

Agenda

  • Partner Enablement

    • Partner Portal

    • Case Studies

    • Webinar/Seminar

    • Campaigns

  • Partner Events

    • Alfresco 4.0 + pricing

    • Partner conference

  • Partner Communication


Partner portal

Partner Portal


Partner portal today

Partner Portal today


Partner portal future

Partner Portalfuture


Portal home

Portal home


Menu bar

Menu Bar


Partner portal1

Partner Portal


New partner portal timelines

New Partner Portal timelines

  • Build of new partner portal completed

  • Updated content available in time for launch

  • Partner testing this week

  • Launch week 5th December


Partner enablement

Partner Enablement


Partner enablement1

Partner Enablement

  • Case Study

    • Identify case study opportunity

    • Complete case study template

    • Alfresco copy writer creates case study

    • You review, provide feedback and approve

    • Publish on www.alfresco.com and your website, create PR buzz

  • Partner webinars

    • Set up and promote

  • Lunch & Learns seminars

    • Promote, co-fund 50%, max €1000


Partner campaigns

Partner Campaigns


Partner campaign toolkits

Partner campaign toolkits

  • Why?

    • Generate awareness

    • Help you to create Alfresco leads, generate demand

  • What’s a campaign toolkit?

    • Collection of campaign assets:

      • Banner for your website

      • Co-brandableemail templates

      • Co-brandable A5 postcard

      • Webinar

  • Next steps?

    • Download from partner portal

    • Co-brand + integrate contact details, call to action

    • Email/post to prospect customers


Platform campaign t oolkit

Platform campaign toolkit

  • Theme

  • Face it…you have a content problem

  • Messages

    • Flexibility, no risk, low cost

    • Your vision, our platform

    • Don’t reinvent the wheel

  • Target Audiences

    • Decision Makers: CIO or equivalent

    • It Directors

  • When

    • Week 5th Dec


  • Mobile campaign toolkit

    Mobile Campaign Toolkit

    • Theme:

      • Turn your iPAD into a corporate workhorse

    • Messages

      • Retake control (stop usage of dropbox, sugarsync)

      • Extend business process to mobile devices

      • Access content on the move

      • Integrate mobile devices into the enterprise

    • Target Audiences

      • CxOs, IT Directors

    • http://www.alfresco.com/products/mobile/


    Partner events

    Partner Events


    Partner events1

    Partner Events

    • Alfresco 4.0 + NEW pricing webinar

      • 5th Dec, 19th Dec and 5th Jan

      • Register  http://www.alfresco.com/partners/program/4-0/index.jsp

    • Partner Conference EMEA 2012

      • End April/Early May timeframe

      • ….and a lot more 


    Partner communication

    Partner communication


    Partner communication strategy

    Partner communication strategy

    • Introduce bi-quarterly partner newsletter

      • Integrate sales, marketing, support, training, development, technical, corporate messaging

      • Highlights linking back into partner portal for more details

      • This should replace many adhoc partner emails

    • Launched Alfresco Partner group @ LinkedIn

      • + 380 members to date

      • Please leave comments, use it!

    • Follow us on Twitter & retweet


    New alfresco partner group @ linkedin

    New Alfresco Partner Group @ LinkedIn


    Questions

    Questions?

    +44 7850 905944

    [email protected]


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