M-commerce: Coming of age in 2017

1. M-commerce: Coming of age in 2017 The explosion of mobile over the last few years has been staggering (Galaxy Note 7 took this too seriously) and it’s only getting better. Almost all E-commerce marketplaces have launched m-sites and shopping appskeeping in mind India’s dynamically growinginternet user base. In today’s market, if business is not on your mobile, then you will get out of business. Understanding the importance of m-commerce, everybody wants to plunge in to explore more possibilities. So the question arises what trends will rule the m-commerce market in the year 2017? So, here we bring you the best trends to watch out for m-commerce in 2017. From bricks to clicks A growing number of retailers are additionally turning to hybrid online and in-store solutions to increase sales and traffic. Recently, shift of customers from stores to online have led to many businessmen move their businesses on mobile platform. For example, Dominos pizza, which is one of the biggest fast food chains, has also moved its business on app keeping the traditional outlets intact to expand its business to newer boundaries. And vice versa There are businesses which expand the other way round. For example, Amazon.com has already made their mark in the m-commerce sector and now wants to expand its business by moving to brick and mortar stores with their unique idea of Amazon Go. Integrating the real world shopping idea and dropping the products you choose into a virtual shopping cart in Amazon Go app seems like one of the best ideas after all.

2. The AR era Retailers will also continue to experiment with geo-targeted strategies for influencing shoppers in the years to come, such as delivering coupons to customers’ phones as they pass nearby locations. For example, Coca Cola’s share a coke campaign used AR technology requiring the public to capture the picture of a huge coke billboard through their AR enabled device and redeem it for a free can of coke. Capturing the micro-moments “An average consumer checks his/her phone 150 times a day!”- Google The “moments” when we check our phone during the course of the day are mostly interactions like texting your friend to ask about plans later that night, posting a tweet are the moments Google calls “Micro-Moments”. Thus in the light of the above fact, shoppers will increasingly expect one-touch purchases, rapid-fire order placement solutions and the ability to quickly and easily browse whenever the mood strikes. http://bit.ly/2ff9tka Mobile app developers can focus on micro-moments and create an app that gradually becomes a person’s need in a daily routine. The age of Artificial intelligence “Hello Jarvis, play some good Nickelback songs” said Zuckerberg. “Sorry Mark, I can’t, because there are no good Nickelback songs” replied Jarvis. After Mark Zuckerberg’s new AI teaser, the world is going crazy for their own version of Jarvis which can help them with day to day activities and set up reminders. Mark Zuckerberg has once again proved that AI is no longer a science fiction. Consumers expect shopping apps to be much more than just categorised or a searchable list of products. As a result, more and more retailers are turning to smart Chabot’s for front-line customer support. In 2017, as more artificial intelligence is deployed worldwide they will get smarter, more human-like, and better at delivering increased sales and happier customers. Given skyrocketing digital growth, m-commerce trends are now an important consideration for retailers to keep in mind. Shoppers have spoken, and the message is clear: the future belongs to m- commerce solutions.