Any ambitious businessman would like to expand their customer base and engagement and an app certainly provides that.In today’s market, companies need to be ahead of the game when it comes to taking their marketing to the next level.
5 small businesses that need to have a mobile app in their marketing mix
Gone are the days when only big brands like Nike and Dominos went the app way, now even small
businesses have their own dedicated business app. More and more small and midsize businesses are
following the mobile trend, understanding that an effective mobile strategy involves more than just a
mobile-friendly website. Any ambitious businessman would like to expand their customer base and
engagement and an app certainly provides that. In today’s market, companies need to be ahead of the
game when it comes to taking their marketing to the next level.
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Here’s a look at few pointers on why you should consider building a mobile app for your business:
Improved customer engagement
Easier way of accessing products
Know and reward your loyal customers
It doesn’t matter whether you are in real estate or in retail, whether your business is small or big. Your
company needs its own business app.
Let’s look at the businesses which have succeeded by going the app way:
Restaurants: They top the list of industries going mobile. The recent survey by Single Platform
highlighted that 81% of smart phone users used a food ordering app to search for a restaurant in the
past six months. Restaurant mobile apps can be used as a magic wand by the restaurant staff as well.
With spells like ‘directly order using app”, waiters can save lot of time and increase their productivity.
Restaurants can run loyalty campaigns and look at getting repeat customers if they plan their mobile
strategies around a restaurant app.
Travel Businesses: About 95% of tourists go online in search of a travel app before, during and after
their travels. An average customer accesses a combination of 19 sites and apps during his visit, making it
a golden opportunity for tourism based companies. In fact, booking through mobile devices has
increased in recent months and is expected to reach 25% of all online transactions in 2017.
Real Estate: If you are a part of the real estate business, you already know that most property searches
are now done online. In fact, buyers and sellers spend more time on apps than on browsers. One-fifth of
real estate searches are done on mobile devices. In recent years, searching for property via real estate
apps has quadrupled, and this year, mobile is projected to overtake searching via a desktop completely.
Retail:They have long been on the rise and now they’re catching the eye of their customers. They want
access to your retail store at their fingertips, whenever and wherever they please. The app tells you
exactly what products are in stock and where items are displayed in each aisle to make shopping a
breeze. This amplifies in-store experience a lot. By simply offering 20% off exclusively through the app,
you reward your most loyal customers who’ve taken the time to download your app; and in turn, they
feel the benefit of exclusivity.
Event Management: As an event management company you need to plan, organize and execute every
event perfectly. The task of having to manage several events at the same time can be daunting but it can
be made simpler by making use of an efficient event management app that will help in planning and
tracking the innumerable activities that have to be carried out as part of an event and likewise for
multiple events, which can happen in the same week or month.
Now that you have gotten a taste of the numerous benefits of your own business app, you have two
options to go the app way. Most businesses postpone their plans to get an app because of the time it
takes to build a mobile. But DIY app builders have made it quick and smooth for small businesses to get
an app. DIY apps are built in a fraction of time it takes to get it developed by an agency without
compromising on the features.
A mobile app is going to be a standard component of any marketing strategy in the future. The choice
you make today is going set the foundation for the future of your business.
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