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John Potter VP Interactive Revenue Development [email protected] PowerPoint PPT Presentation


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For technical assistance call RAB Member Response at 1-800-232-3131 For audio, dial into the conference center: 1-800-244-2500 toll-free anywhere in the USA (1-212-786-7191 outside the USA, tolls apply) PIN code: 550122# Toggle between FULL SCREEN and window by touching F5

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John Potter VP Interactive Revenue Development [email protected]

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John potter vp interactive revenue development jpotter rab

For technical assistance call RAB Member Response at

1-800-232-3131

For audio, dial into the conference center:

1-800-244-2500toll-free anywhere in the USA

(1-212-786-7191 outside the USA, tolls apply)

PIN code: 550122#

Toggle between FULL SCREEN and window by touching F5

MUTE and UNMUTE your phone line by touching *1

Audio may be recorded… for “training purposes.”

Orientation Webinar

Dave Casper

SVP Internet Services

[email protected]

John Potter

VP Interactive Revenue Development

[email protected]


What we ll cover today

What We’ll Cover Today

  • Review of quiz questions

  • Homework: going CPM in your market?

  • What are some Interactive specific CNA questions to ask advertisers?

  • Details of Final Exam

  • Q&A

The State of Interactive


Quizzes review

Quizzes Review

  • The State of Interactive as an ad medium

  • Geek Speak

  • Systems needed for a successful Radio station's Interactive effort

  • What advertisers want

  • Pricing (Internet pricing in general)

  • How to deal with auto dealers' Interactive needs

  • How to help retailers get into Interactive

  • The Benefits of Interactive advertising


Pricing suggestions

Pricing Suggestions

  • Find the competitive CPM in your market

  • You will learn more in the online classes

  • Be prepared to share the competitive CPM in your market on the next webinar, or earlier on the RABlog


Cna questions

CNA Questions

What questions can you ask?

Unmute:

*1

Touch *1 again to mute your line


Cna questions1

CNA Questions

“Are you advertising on the Internet?”

“Who makes your Interactive adverting decisions?”


Final exam

Final Exam

  • Multiple Choice

  • 70 Questions

  • Go to the Online Classes and click on the Final Exam

  • You have 2 weeks, through July 9, 2008 to complete the exam


Digital media sales blog

Digital Media Sales Blog

http://www.rabinsite.org/rabBlog/index.cfm/DMS

Dave Casper

SVP Internet Services

[email protected]

John Potter

VP Interactive Revenue Development

Director RAB Training Academy

[email protected]


Questions

Questions?

Unmute:

*1

Dave Casper

SVP Internet Services

[email protected]

John Potter

VP Interactive Revenue Development

Director RAB Training Academy

[email protected]

Touch *1 again to mute your line


Certified digital marketing consultant

Certified Digital Marketing Consultant

Dave Casper

SVP Internet Services

[email protected]

John Potter

VP Interactive Revenue Development

[email protected]


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