1 / 33

"Everything should be made as simple as possible, but not simpler."

"Everything should be made as simple as possible, but not simpler.". Albert Einstein. The Visual Display of Business Information. Design Skills 1: Designing a Presentation. The 3 Presentation Skill Categories. Design (arrange info). The 3 Presentation Skill Categories.

kirti
Download Presentation

"Everything should be made as simple as possible, but not simpler."

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. "Everything should be made as simple as possible, but not simpler." Albert Einstein

  2. The Visual Display of Business Information Design Skills 1: Designing a Presentation

  3. The 3 Presentation Skill Categories

  4. Design • (arrange info) The 3 Presentation Skill Categories

  5. The Purpose of Presentation Design www.msn.com Persuade Transfer Knowledge

  6. The purpose of a presentation is to persuade your target audience Transferring knowledge to your target audience is how you do it

  7. The Organizational Design Tasks Targeting and Structuring Your Presentation

  8. "The simplest way to customize is to phone members of the audience in advance and ask them what they expect from your session and why they expect it. Then use their quotes throughout your presentation." Alan Pease

  9. Before you design your presentation, There are some things you must know

  10. 1. Know Your Target Audience Answer: Who will I persuade? What motivates them and why? How do they feel about my objective? What will it take to achieve my objective?

  11. 2. Know Your Time Window Answer: When is it? How long do I have? (4 minutes in BCIS 3615) How many slides? (2 to 3 per minute) How long for questions?

  12. 3. Know the Environment Answer: • Where is it? • What is: • Size of the room • Presentation HW and SW availability • Lighting • Dress code

  13. 4. Know Your Message Answer: What is my main message? What are 3 topics that describe it?

  14. "No one can remember more than three points." Philip Crosby

  15. 5. Know the Structure Renee Aredondo Open with the “hook” Preview what you will tell them Bodythe message Review what you just told them Close with next steps

  16. 2. Know the Number of Slides Renee Aredondo Open (2) RBO hook, LBO title Preview(1) short list Body (4-6) the message Review(1) modified short list Close (2) LBC contacts, RBC linking to RBO hook

  17. 6. Know the Slide Requirements On every slide (almost): Company name Company logo Your name Product-related image

  18. 7. Know the Target Audience (we will discuss it more later)

  19. Design for the Target Audience

  20. RB-LB Awareness is Essential Renee Aredondo Left Brain Factual-oriented Analytical Logical Right Brain Personal feeling-oriented Emotional Creative

  21. RB-LB Awareness is Essential A presentation is always a combination of both Right-Brain and Left-Brain materials

  22. Opening RBO (Part 1a) *Image optional The hook* should: • Get audience’s attention • Use a: • Quotation, definition • Rhetorical question • Visual aid • Anecdote ; scenario

  23. "A theme is a memory aid, it helps you through the presentation just as it also provides the thread of continuity for your audience." Dave Carey

  24. Opening LBO (Part 1b) *Image optional The title slide* contains: • Presentation title • Your name, EUID • Course name • Corp name and logo

  25. Opening LBO (Part 1b) The title: • Describes your presentation • Sets audience expectations

  26. Opening LBO (Part 1b) The title is not: • The name of your organization • Your name • A picture or a media clip • A set of bullets

  27. Preview (Part 2) • Anticipates the message • Summarizes the issues, or • Lists the topics

  28. Body (Part 3) Centers on the message No more than 2 company history slides Contains 3 supporting topics Changes topics with transitional sentence

  29. Review (Part 4) • Restates the message • In a different way from the Preview, it: • Summarizes the issues, or • Lists the topics

  30. Closing LBC (Part 5a) *Image optional It contains: • Next steps – what the audience can do • Your contact information

  31. Closing RBC (Part 5b) *Image optional The hook* links back to the RBO It ends the presentation gracefully May be followed by questions (not in 3615)

  32. "Skill to do comes of doing." Ralph Waldo Emerson

  33. End of Section Design Skills 1: Building a Presentation

More Related