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The Challenge of Social Technologies

The Challenge of Social Technologies. All networked up. David Steven, River Path Associates. Daily Summit # 1. World Summit on Sustainable Development “Instant news and comment” Updated 10 times a day Went where the mainstream media wouldn’t/couldn’t. Screen grab of dailysummit 1.

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The Challenge of Social Technologies

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  1. The Challenge of Social Technologies All networked up David Steven, River Path Associates

  2. Daily Summit # 1 • World Summit on Sustainable Development • “Instant news and comment” • Updated 10 times a day • Went where the mainstream media wouldn’t/couldn’t

  3. Screen grab of dailysummit 1

  4. FSTR technology • On the hoof… • Technology: cheap, flexible, versatile • Content: broad, deep, expensive • Marketing: not an add-on • Learning opportunity for institution The benchmark by which blogger coverage of political events may be judged Tim Blair The Australian

  5. Building a buzz • High impact: • 110,000 site visits in 2 month ‘live’ period • Many regular visitors – community created • 262 inward links • Ranked 5th on Google – official British government site ranked 18th • Ranked top on DayPop

  6. Screen grab of DayPop

  7. Daily Summit # 2 • World Summit on the Information Society • Dual language site – English/Arabic • Team of reporters

  8. Screen grab of dailysummit 2

  9. A different kind of buzz… • Niche publishing • 60,000 site visits and 250 links • Extensive media coverage – Guardian, BBC, various radio etc. • Iranian webloggers/Iranian president Citizen’s media meets bulldog journalism; finds the future of news: I’m witnessing the future of journalism Jeff Jarvis

  10. Screen grab of WBP

  11. World Bank President • Amplification • Who will succeed James Wolfensohn? • From ‘off-the-radar’ to media firestorm • First stop for world’s media • Huge interest inside the Bank If any of you want to be up to date on the inside scoop check World Bank President and you’ll probably know as much as I do. James Wolfensohn

  12. Screen grab of Low Level Panel

  13. Low Level Panel • Building a movement • Driving grassroots change across the UN system • Blogging… also tagging, forum, Flickr, Wikipedia etc. • Innovation in the ‘grey spaces’: hive mind

  14. Why use social technologies? It doesn’t work… • Low appetite for risk • Not prepared to move fast • Insistent on traditional command and control • Technology as ‘cudgel’ • Know what you’re doing before you start • Traditional notions of authority It works… • Interesting story to tell • Story tellers enabled • Genuine connection to audience • Playful attitude to technology • Learning through experimentation • Not waiting for permission

  15. Information strategies and policy influence • Current information strategies • ‘Open source’ challenge –often under the radar • Information foraging • ‘Folksonomy’ challenge – experiments with emergent order • Information landscape of tomorrow • Disruptive change the only constant

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